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cover of episode Weekly Buzz 4/4/25: Big Tariff Trouble?!
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Bradley Sutton
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我将向大家展示一些数据，说明新关税的影响可能没有你想象的那么糟糕，并且会提供一些方法来保持你的盈利能力，避免在亚马逊上出现问题。首先，让我们谈谈一些已经发布的内容。我要从一件很多人没有谈论的事情开始，那就是取消最低限额规则。这项规则允许卖家将价值低于800美元的商品直接运送到美国客户手中，从而绕过销售税和关税。这项规则已经取消了几个月，这意味着对于使用Timu和Shein等平台的卖家来说，一切照旧。然而，4月2日发布的行政命令对57个国家/地区实施了新的关税，其中包括对中国、欧盟和越南等主要贸易伙伴的额外关税。取消最低限额规则将于5月2日对中国和香港生效，其他国家稍后生效。关税对所有卖家影响相同，并非仅针对美国卖家。通过计算不同产品价格下关税对利润率的影响，我发现即使面对高额关税，也不需要大幅提高产品价格。例如，对于一个售价10美元的产品，即使关税高达40%，也只需要将价格提高50美分左右就能保持原来的利润率。对于售价25美元的产品，则需要将价格提高到27.5美元左右。卖家可以采取一些措施来应对关税的影响，例如与供应商和货运代理商协商，重新评估HS编码，寻找降低成本的方法，适度提高价格等。需要注意的是，不要过度提高价格，以免失去买家盒。同时，密切关注竞争对手的价格变化，以便做出相应的调整。总而言之，新关税对所有原产国相同的卖家影响相同，没有哪个国家有优势。卖家需要根据自身情况采取相应的应对策略，保持盈利能力。

Deep Dive

Chapters
New tariffs are announced, impacting Amazon sellers. The de minimis law removal and its subsequent reinstatement are discussed, along with varying tariff rates for different countries. Uncertainty about the future of these tariffs is highlighted.
  • New tariffs announced, affecting Amazon sellers.
  • De minimis law temporarily removed then reinstated.
  • Varying tariff rates across countries (China, EU, Vietnam, etc.).
  • Uncertainty about the future of tariffs.

Shownotes Transcript

The new tariffs announced this week have Amazon sellers up in arms. In this episode, Bradley will show you some numbers on why it might not be as bad as you think and things that you can do to keep your profitability and avoid issues on Amazon.

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► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Can a new set of tariffs reshape the landscape for Amazon sellers, potentially leveling the playing field and offering unexpected opportunities? Join us as we explore this complex and rapidly evolving situation, where countries like China, the EU, and Vietnam are hit with varying rates, and the de minimis loophole is no more. As sellers grapple with these changes, we highlight the need for strategic approaches to maintain profitability, such as re-evaluating HS codes and collaborating closely with suppliers and freight forwarders. Listen in to hear insights from our community, who are finding ways to stay resilient amidst the upheaval.

Let’s break down how these tariffs are impacting product pricing and profit margins, using real-world scenarios to illuminate the path forward. From a $10 item to a $25 item, we reveal the calculations needed to keep your business thriving despite increased production costs. The message is one of optimism and adaptability—while the road may be bumpy, it’s not the end. Embrace this opportunity to reflect, adjust, and strategize, ensuring your business not only survives but thrives in these challenging economic times. Tune in and become part of our community navigating this journey together.

 

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:00 - New Tariffs' Impact on Amazon and E-commerce Sellers

04:36 - Navigating Tariffs as Amazon Sellers

08:07 - Navigating Tariff Impact on Profitability

12:48 - Maximizing Cost Savings in International Trade

19:51 - Global Tariff Impact and Adaptation