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cover of episode 78. Yahoo's Master Brand Builder, Karen Edwards

78. Yahoo's Master Brand Builder, Karen Edwards

2015/8/24
logo of podcast Internet History Podcast

Internet History Podcast

Shownotes Transcript

Most people agree that Yahoo the king of the dot-com-era search sites on the strength of its zany, friendly, ubiquitous brand. The woman responsible for building that brand was Karen Edwards. Karen recounts becoming the first dot-com company to advertise on tv, seeking out “near-surfers” and marketing an internet company in an era where many people didn’t know what the internet even was.

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