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EU-US trade talks are said to be heading in the right direction after a meeting between the European Trade Commissioner, Mara Šefcević, and the US Trade Representative, Jemisin Greer, yesterday. But Šefcević also warns that the EU was ready to defend its interests in negotiations as time ticks down on the pause on Donald Trump's tariffs.
So how is the upending of transatlantic relations affecting the environment for foreign direct investment in Europe? To discuss, we're joined in studio by Michael Lowen, CEO of IDA Ireland, the Irish government agency charged with attracting foreign investment. Michael, good morning. Welcome to Bloomberg Radio. Good morning. How much more difficult has your job gotten since Donald Trump became president?
Yeah, so I think what you're correct, Stephen, you've outlined, we are seeing a shift in terms of the geopolitical landscape, the industrial landscape. But in essence, we've actually been seeing the industrial policy shifting for the last 24 months. You know, we had the European Chips Act in response to the US Chips Act.
and the Inflation Reduction Act. So we've seen a significant change in policy. What we've seen in the last six months particularly is, I suppose, the movement from the US administration from a tariff perspective. So that's in some ways compounded and increasing that level of change. But it's also important to recognise as well as that, you know, as for an FDI perspective,
we continue to see FDI investments flow. Companies are international by their very nature and by that means that they need international markets and international presence. And we continue to see that flow happening, albeit that some decisions are taking longer than would have here before. How much is the uncertainty affecting that? Are companies simply holding off? Are they pausing conversations with your agency about investment? Yeah, so it's a
two things. Firstly, I think conversation actually is probably higher now than it was in the past. So I think the relationship and maybe that's where the strength of an organisation like IDA where we have a long-standing relationship with our client companies. So that level of engagement I would say is
continues to be high. And for us, that's critically important that we stay close to our clients and to the sectors to understand where their concerns are. Because you're correct, secondly, there is, has been and continues to be a level of uncertainty, you know, and in some ways that uncertainty, to my mind, was very much at its peak in March, April timeframe, had possibly moved on as we started to see maybe some movements around the tariffs and the delays and negotiations.
And I think we have to continue on that trajectory. And from an Irish government perspective and an IDA perspective, we're very clear that we have to continue those negotiations. And that's why it's heartwarming to hear the comments coming from yesterday's discussions, as you mentioned, on the fringes in Paris. We actually get Europe and the US to continue to negotiate.
The Europe and US relationship is so important to the global trade. It's the largest global trade in the world and we need to find solutions on a zero for zero tariff basis is really what we're promoting at this point. But the EU has also been taking a more strident response to Donald Trump's tariff threats than, for example, the UK. Does that put Ireland at particular risk because of its exposure in the
major investment from US companies in Ireland? I don't believe it does. And I think it's appropriate to do that. I think we have to plan. And I think from an Ireland perspective and a European perspective, our overarching focus is on negotiation and to get a negotiated solution. But we also need to do scenario plans. And I think in fairness to, you know, at the state level, at a European level, it's important we do that so we can understand the consequences or not of those decisions.
and we can prepare if that's what we need to do. But I would say, Stephen, that it's important, like from a European perspective and Ireland government perspective, our fundamental principle is to negotiate, is to get a position of mutual benefit. Because if we look at even the FDI flows we talked about from Ireland to the US, Ireland is the seventh largest investor in the US economy.
There are almost as many people employed in US companies, sorry, by Irish companies in the US as there are US companies in Ireland. So this is a bilateral, it supports a two-way flow and two-way benefit and we want to protect that. But the figure that Donald Trump has been paying attention to is the trade deficit in goods in particular when it comes to biomedical and pharmaceutical. That's a very large figure when it comes to Ireland. What's your reading of those sectors? We've been reporting, for example, about pharmaceutical companies scaling back on office leasing in Dublin. What
What effects are you seeing? So I think from a life sciences or pharmaceutical perspective, we look at that in context. And you're correct, that's where the largest deficit is in the goods from an Ireland-US perspective. But also to put it in the context that 80% of that deficit is actually an unfinished product. So it's actually a product that's come back to the US where there's further value being added for completion for US or international markets. So it's actually a key component.
Secondly, the integrity and I think the complexity of global supply chains is critically important for life sciences companies in terms of making sure they have dual supply, ensure they're able to support international markets. And I think that's not going to change.
The strength of those supply chains is so critically important to that industry that we believe that that will be maintained. Yes, it may well be challenged in the short term, but long term, I think that's going to be maintained. I think from an Ireland perspective, we see investment continuing. Just this year, we had, for example, GE Healthcare announced just over 120 million investment in their existing facility in Ireland to support international supply chain. So investments continue, but you're correct, albeit temporarily.
Levels of uncertainty leads to longer decision timeframes. Is it life sciences that you're most worried about investment drying up in?
Well, to be honest, I think if you look at the tariffs and where they're affected on goods, obviously that's the highest percentage from an FDI perspective in Ireland. Obviously, there's other sectors that would be our food industry as well. From an Ireland perspective, we need to be conscious of and our drinks industry as well. But from an FDI perspective, that is the one, you know, life sciences and medical device, both significant in terms of their physical presence in Ireland, the innovation that's happening in Ireland.
So we're very conscious of that, but we're also very conscious and aware of the strengths that the Irish sites bring to the global supply chain and the global delivery as well. So we have lots of strengths to bring to that conversation. Are there companies that are threatening to pull out that you've been working with? No, absolutely not. And the reason I say that is like,
these companies have invested in Ireland many for 50, 60, 70 years. They are embedded in Ireland. They have strong innovation and they're serving global markets. And maybe just to put it in final context on that, if you look at all of the exports from FDI in Ireland, 85% of those exports of goods and services are
are outside of North America, serving international markets. So primarily serving outside North America. I think that's a key component to remember. I want to ask you as well, Ireland has a new review mechanism for FDI that came into force at the start of this year for sensitive investments from outside the European Economic Area. Has that been used yet? No, it's certainly just coming into force at this juncture. So that's in terms of project screening. Pretty much it's focused from an FDI perspective. Yes, we have to be conscious of it.
but it's very much about national infrastructure as opposed to maybe mobile investment projects, which is probably somewhat different. So I don't think it's going to have a major impact in terms of our investment. Are you getting many questions about it from clients? Not at this juncture, to be honest. It's pretty much in its early stages of implementation. But I think as we go forward, it possibly could become more to the fore. But as I said, I don't see it as being particularly onerous from an IDA perspective.
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