EP1811【吳淡如Ｘ吳芸言Ｘ吳品潔】女兒加入更強大，父女齊心打造環保清潔劑商業帝國
吳淡如人生實用商學院
Deep Dive
Why did Wu Pin-jie decide to join her father's company, Duo Yi De?
Wu Pin-jie decided to join her father's company after seeing his health deteriorate during the COVID-19 pandemic in 2021. Despite having a successful career in the cosmetics industry, she chose to return home to help with the family business, leveraging her expertise in e-commerce to drive growth.
What was the key factor in Duo Yi De's initial success in the market?
Duo Yi De's initial success was driven by its effective sales strategy of setting up live demonstrations in large supermarkets. This approach capitalized on high foot traffic, allowing the brand to showcase its enzyme-based cleaning products directly to consumers.
How did Duo Yi De transition from traditional sales to e-commerce?
Duo Yi De transitioned to e-commerce under the leadership of Wu Pin-jie, who introduced live streaming and online sales platforms. This shift was necessary as traditional supermarket sales declined, and consumer behavior moved towards online shopping.
What makes Duo Yi De's enzyme-based cleaning products environmentally friendly?
Duo Yi De's products use bio-enzymes to break down dirt and stains, making them non-toxic and eco-friendly. They avoid harsh chemicals, ensuring they are safe for both the environment and households with children and pets.
What is the significance of Duo Yi De's concentrated cleaning products?
Duo Yi De's concentrated cleaning products are designed to be diluted, making them more cost-effective and environmentally friendly. For example, one bottle of their enzyme cleaner can be diluted into 10-15 smaller bottles, reducing waste and saving money for consumers.
How has Wu Pin-jie's involvement impacted Duo Yi De's sales?
Wu Pin-jie's involvement has significantly boosted Duo Yi De's sales, particularly during major shopping events like Double 11, where sales doubled. Her expertise in e-commerce and marketing has helped the company reach a broader audience and adapt to modern consumer trends.
What awards and certifications has Duo Yi De achieved?
Duo Yi De has won a gold medal at the Malaysia Invention Exhibition and obtained NSF certification in the U.S. for its environmentally friendly products. These achievements highlight the company's commitment to innovation and sustainability.
What is the unique feature of Duo Yi De's toilet cleaning products?
Duo Yi De's toilet cleaning products use microbial agents to break down organic waste in septic tanks, reducing odors and improving the overall health of the septic system. This approach is both eco-friendly and effective.
What is the future direction for Duo Yi De under Wu Pin-jie's leadership?
Under Wu Pin-jie's leadership, Duo Yi De aims to increase brand awareness through online platforms and social media. She plans to leverage forums, Facebook groups, and Dcard to engage more consumers and expand the company's reach.
What is the environmental impact of Duo Yi De's products?
Duo Yi De's products are designed to minimize environmental impact by using bio-enzymes that naturally break down waste. Their concentrated formulas reduce packaging waste, and their microbial agents help improve water quality by breaking down organic matter in septic systems and rivers.
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