We are finding in our business that by focusing on one thing, we are experiencing exponential growth vs. trying to be many things to many different clients.
And ironically enough, by focusing on one thing, our clients - once they've signed on with us - inevitably start asking us if we can help them with other things as well.
But our focus is starting to shift to one specific thing that we do well here at Bipper Media, and that is what I refer to as site structure. It's very much an SEO term, but it encompasses so much more than just organic rankings in Google search. It relates also to local SEO, citation distribution, brand awareness and brand authority, location authority, review reputation and management, and basically your overall presence online, in search, mobile apps, and voice platforms.
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