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cover of episode 间奏:23产品路线图

间奏:23产品路线图

2024/9/1
logo of podcast 产品经理十日谈

产品经理十日谈

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主播Roy
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主播Roy: 产品路线图的制定并非易事,需要周全考虑诸多因素,从宏观的愿景、目标、定位到微观的架构、功能,再到具体的执行步骤和里程碑设定,都需要细致的规划和思考。 首先,要明确产品的愿景、目标和定位。愿景是最终的理想状态,目标是具体的可实现的阶段性成果,定位则是产品在市场中的相对位置。这三者相互关联,缺一不可。 其次,需要进行充分的研究,包括宏观环境分析、市场调研和用户研究等,以验证愿景、目标和定位的可行性。 再次,要获取关键人物的期待,这包括高层管理者、运营负责人、重要客户等,了解他们的期望,并平衡各方利益。 然后,要理清产品的架构和功能,将目标分解成具体的模块和功能,并绘制架构图。 接下来,要设定优先级和里程碑,将功能按照重要性和紧急程度排序,并设定阶段性的目标和完成时间。 最后,将所有工作成果以图表形式呈现,并制作成完整的PPT进行汇报。 在评价产品路线图时,要关注其是否持续面向目标、拆解是否完整、里程碑设置是否恰当以及表达是否清晰易懂。 此外,制定产品路线图需要复杂的思考和决策,需要在海量信息中进行取舍,并做出正确的判断。提升自身能力,才能更好地应对复杂的挑战。 最后,路线图只是规划,最终结果需要实际行动来决定,要不断调整和优化,才能最终取得成功。

Deep Dive

Key Insights

What are the key concepts related to product roadmaps?

The key concepts related to product roadmaps include vision, positioning, goals, and architecture. Vision describes the inspiring future state the product aims to achieve, positioning defines the product's market position and target audience, goals are specific outcomes the product aims to deliver, and architecture outlines the functional modules and their interactions to achieve those goals.

What are the six steps to create a product roadmap?

The six steps to create a product roadmap are: 1) Define the product's vision, positioning, and goals; 2) Conduct research to validate feasibility; 3) Gather expectations from key stakeholders; 4) Clarify the product architecture and features; 5) Set priorities and milestones; 6) Visualize the roadmap in a clear and structured format.

Why is it important to gather expectations from key stakeholders when creating a product roadmap?

Gathering expectations from key stakeholders ensures alignment and buy-in, reduces the risk of conflicts later, and provides valuable insights that can refine the roadmap. It also helps in understanding the needs and priorities of those who will be impacted by or can influence the product's success.

What are the criteria for evaluating a product roadmap?

The criteria for evaluating a product roadmap include: 1) Alignment with goals—ensuring all features and milestones contribute to the overarching objectives; 2) Completeness—including not just features but also operational and marketing activities; 3) Appropriate milestone setting—challenging yet achievable; 4) Clarity—ensuring the roadmap is easy to understand and avoids abstract or vague language.

What is the role of architecture in product roadmap creation?

Architecture plays a critical role in product roadmap creation by breaking down the product goals into functional modules and defining their interactions. It provides a structured framework for understanding what needs to be built, how different components will work together, and ensures that the roadmap is grounded in a feasible technical foundation.

How does setting milestones contribute to a product roadmap?

Setting milestones helps in breaking down the roadmap into manageable phases, providing clear targets for the team to work towards. Milestones also serve as checkpoints to measure progress, align expectations, and celebrate achievements, keeping the team motivated and focused on the long-term vision.

What is the significance of vision in product roadmap development?

Vision provides the overarching purpose and direction for the product, inspiring the team and stakeholders to work towards a shared goal. It helps in prioritizing features and activities that align with the desired future state, ensuring that the roadmap is not just a collection of tasks but a strategic plan to achieve meaningful outcomes.

Why is clarity important in a product roadmap?

Clarity is crucial in a product roadmap to ensure that all stakeholders, including team members, executives, and external partners, can easily understand the plan. A clear roadmap avoids confusion, aligns expectations, and facilitates effective communication, making it easier to execute the plan and achieve the desired outcomes.

Chapters
本节探讨产品路线图(Roadmap)的概念,以及与之相关的愿景、目标、定位和架构等抽象概念。解释了这些概念之间的关系,并强调理解这些概念有助于更好地制定产品路线图,但不必过于纠结于概念本身的理解,清晰的沟通最重要。
  • 产品路线图是产品的中长期规划,而非短期迭代安排
  • 愿景是产品最终想要达成的宏伟目标,定位是产品在市场中的相对位置,目标是产品具体的可衡量结果,架构是产品功能模块及其关系的蓝图
  • 理解这些概念有助于制定产品路线图,但不必过于纠结于概念本身的理解,清晰的沟通最重要

Shownotes Transcript

制订产品路线图,是产品经理最常收到的任务之一。制订产品路线图大概分几步?有哪些常见的误区?本期节目围绕着产品路线图,也就是Roadmap这个主题来展开,分为四个部分。 [01:59] 一,与产品路线图相关的几个概念:制订产品路线图的时候,我们一般是做中长期的规划。谈规划时,经常听到很多宏大、抽象、专业的术语,让人晕头转向,它们到底是什么意思呢?跟产品路线图有什么关系呢? [10:47] 二,制订产品路线图的步骤与方法:六个步骤,详解制订产品路线图的大致过程。 [29:19] 三,评价路线图做得好不好的几个要点 [32:23] 四,相关的思考 如果你对这些话题有兴趣,欢迎加入主播的闲聊交流群,加入途径见微信公众号《青禾茶室》获取。文字稿,咨询服务等,也可通过公众号获取。 提前预祝朋友们中秋节愉快!