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cover of episode Building Effective SEO Topical Authority

Building Effective SEO Topical Authority

2024/6/3
logo of podcast Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Shownotes Transcript

Nathan Ellering, Head of Marketing at Sinch | SimpleTexting, discusses the intricacies of building effective SEO topical authority. He explains the importance of covering a topic comprehensively to establish authority and the strategic use of interlinking to enhance SEO performance. Ellering emphasizes that a well-structured content ecosystem can significantly boost the visibility of a product page, making it the go-to resource in its niche. Today, Nathan shares insights on leveraging content to support business goals effectively.

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