How The Total Addressable Market Creates BIz Value
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Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a solid foundation for informed decision-making and effective execution. Today, Kevin discusses how the total addressable market creates business value.

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• Kevin Cotch: Website) // LinkedIn)
• The Voices of Search Podcast: Email) // LinkedIn) // Twitter)
• Benjamin Shapiro: Website) // LinkedIn) //  Twitter)

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