Improving Cross-Functional Relationships to Boost SEO Endeavors - Ryan Purtill // Healthline Media
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Episode Overview: Excellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as he catches up with returning guest Ryan Purtill from Healthline Media on how to build a culture of collaboration to boost department-wide success within a company and how to navigate common difficult relationships between PPC and organic search focused teams. Show Notes

**Connect With: **

• **Ryan Purtill: **Website) // LinkedIn)
• Benjamin Shapiro: Website) // LinkedIn) //  Twitter)

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