Unifying Organic and Paid Content — Amine Bentahar // Advantix Digital
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Overview: How does a brand successfully leverage organic content utilizing paid content? The separation between organic and paid content used to be much like the separation of Church and State until brands began using paid channels to boost organic search rankings to much success. On this episode of Voices of Search Ben Shapiro spoke with expert Amine Bentahar from Advantix Digital on how brands successfully optimize their organic content using paid channels and what key strategies and data acquisition processes contribute to their success. Show Notes

**Connect With: **

• **Amine Bentahar: **Website) // LinkedIn)
• Benjamin Shapiro: Website) // LinkedIn) //  Twitter)

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