#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message
DTC POD: How The Best Brands Are Built
Shownotes Transcript
On this episode of DTC pod, Meghan joins Blaine & Ramon to discuss her move from the finance world to becoming one of the world's best operators and brand builders in the direct-to-consumer space. With her background in investing and a passion for consumer products, Megan noticed a gap in the market for innovative slip-on footwear and saw an opportunity to create something new.
We cover:
Gap in Slide Sandal Market
Background in Finance and Investing
Key Insights as An Operator
Unique Angel Investor and Evergreen Fund
True Botanicals Experience and Success
Building Direct-to-Consumer First
Utilizing Influencer Relationships for Growth
Episode Timestamps:
04:01 Meghan Higney's transition from finance to brand building.
06:46 Discussing angel investor's support and focus on longevity.
09:25 True Botanicals' success and marketing strategy evolution.
15:01 Meghan's transition from finance to footwear passion.
20:24 Key to success: growth, creativity, people operations.
23:33 Comparing beauty and food industries' supply chain challenges.
29:04 Journey to build best performance sandals.
37:26 Discussing footwear production in Porto, Portugal.
42:48 Reflecting on financial investments and business growth.
48:17 Aiming for sustainable profitability and strategic growth.
51:59 Anticipating brand's growth and requesting social media info.Episode brought to you by Trend) & Finaloop).
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Meghan Higney)** - Founder of Message)Ramon Berrios) - CEO of Trend.io)Blaine Bolus) - Co-Founder of **Seated)