#320 - Sipping Success: How Andrew Huberman Is Crafting a Healthier Caffeine Fix with Nicolas Beaupré
DTC POD: How The Best Brands Are Built
Shownotes Transcript
In this episode of DTC Pod, Nicolas Beaupré illuminates the strategies that propelled Mateina's growth in the North American market, where the lure of yerba mate was still largely undiscovered. He emphasizes the crucial role of grassroots efforts like word-of-mouth endorsements and community events in building a loyal customer base.
Nicolas shares his journey of self-funding, supplemented later by keen investors, which allowed the brand to foster a robust direct-to-consumer (DTC) sales model. In developing Mateina's signature non-carbonated yerba mate beverage, he underscores the meticulous year-and-a-half-long process of trial and error with suppliers to fine-tune the recipe.
Moving into the future, Nicolas envisions continuing to innovate and potentially expand Mateina's retail footprint.
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**On this episode of DTC Pod, we cover:**1. Yerba Mate as a Coffee Alternative2. Grassroots Customer Acquisition3. Self-Funding to Venture Capital4. DTC Revenue Strategy5. Product Development Journey6. Product Sourcing and Production7. Sales and Formulations8. Retail Partnerships9. Educational Marketing Strategy
Timestamps03:27 Becoming acquainted with maté in South America05:54 Launching an e-commerce store that sells maté08:41 Introducing a ready-to-drink, cold maté to the market14:07 Educating customers on yerba maté15:51 From bootstrapping to getting private investors19:27 Product development — trials, mistakes, expansion23:57 Factors to consider when coming up with a new formula27:01 Mateina’s product line, inventory challenges32:18 Lessons on product form and communications strategy35:04 Andrew Huberman's role in launching Mateina in the US37:00 Aligning brand, creator, infrastructure, capital, and distribution43:39 Product education, word of mouth, and brand advocacy
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Nicolas Beaupré) - Founder & CEO at Mateina Yerba Mate)Blaine Bolus) - Co-Founder of Castmagic)Ramon Berrios) - Co-Founder of Castmagic)