What happens when the customer tells you ‘no’? In theory, we should be used it, but it’s not that simple. No one likes it, but we get rejected more times than we get told yes. So, how do you change than narrative and turn the ‘no’ into a ‘yes’. Today’s Friday Focus is centered around sifting through objections and listening to what the customer isn’t telling you. Get the information you need without yanking it from your customer’s hands. Let’s talk about it.