On the last Friday in January at WordCamp Waukesha), a suburb of Milwaukee in the state of Wisconsin/US, Zach Stepek) of MINDSIZE) presented a brief treatise on the complexities, pitfalls, processes, patterns, thoughts and dreams of a modern eTailer (online store owner) – and some tech, too.
Ah, the allure of running an ecommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon (or YellowCube in the case of Switzerland), does all the work. Living the dream, right?
Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start and sustain a modern eTailer, just like any other business. Competition is everywhere. Knockoffs are rampant. Trademarks are harder than ever to defend. You have to wear a lot of hats. Inventor, technologist, marketer, social media manager, customer whisperer, warehouse manager, shipping guru, packaging expert… the list goes on!
In this session, he was going to take a 50,000 foot look at the systems, tools and knowledge needed to launch a successful ecommerce store in 2017. There’s no way to cover it all, but you’ll leave ready to conquer your corner of the ecommerce world.
Podcast Links
Der Beitrag So, You Want To Sell Online?) erschien zuerst auf Openstream).
