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cover of episode Revolutionizing Digital Credentials: Verix's Blockchain Innovation in Fraud Prevention and Employee Recognition

Revolutionizing Digital Credentials: Verix's Blockchain Innovation in Fraud Prevention and Employee Recognition

2024/12/18
logo of podcast What's Up with Tech?

What's Up with Tech?

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Curious about how AI and blockchain are transforming the digital landscape? Join us as we welcome Kirthiga Reddy CEO from Verix, a trailblazer who went from building Facebook's India operations to becoming SoftBank's first female investment partner, and now, a co-founder revolutionizing digital credentials. Discover how Verix is setting new standards in the fight against online fraud with its innovative "living certificates," which update in real-time to capture and verify ongoing achievements. These dynamic credentials have far-reaching applications, from preventing HR fraud to enhancing event participation, and Karthiga shares how partnerships with entities like Mom Relaunch and Stevie Awards bolster their authenticity.Imagine creating a more personalized recognition system for remote workers and Gen Z. That's exactly what Verix is achieving by leveraging blockchain to craft immutable, verifiable certificates that elevate employee recognition. Through a compelling case study with Amdocs, we illustrate how these certificates acknowledge both technical prowess and interpersonal skills, providing employees with a robust platform to share their accomplishments. Verix's approach simplifies blockchain complexity, making it user-friendly and seamlessly integrating with tools like Zoom and Salesforce. As we look to the future, we'll discuss how expanding integrations and refining design will position Verix as a pivotal system of record for credentials across various platforms.

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