Shownotes Transcript
What will happen to the White House press briefing room in Trump Administration? Trump’s last press conference was in July Favors addressing public directly, through Twitter and YouTube Not obligated to hold press conferences
FDR preferred radio JFK preferred television
No recent President has been as openly derisive of press as Trump
Has called press: scum, lowlifes, the lowest form of life
Will corporate America co-opt the press tactics of Trump? Wouldn’t most CEOs rather avoid “facing the press” in the wake of a bad quarter? Why not just Tweet an explanation directly 2016 word of the year: “post-truth”
World where objective facts matter less in shaping public opinion than appeals to emotion and personal belief
Apparently, those in corporate PR are fielding questions from clients about how to adapt their communication style for the “age of Trump.” Change is in the air and big corporations know it Pew survey in October:
5% of people have “great deal of trust” in media 33% in military 24% in medical scientists 4% in business leaders 3% in elected officials
Trump did not invent this scenario, the internet did
Push for 24 hours news Growing illiteracy Shortening attention spans Ease of social media Click bait headlines Customizable newsfeeds What you want to know trumps what you ought to know Shrinking civil discourse Shrinking common ground among Americans
Trump knew the media could not afford to NOT cover him Welcome to a post-truth era where facts matter less Think for a moment what the world can do with that Stocks took a breather last week but rotation toward domestic growth is intact Brent crude has surged in price Expectation of rising inflation lifted 10-yr treasuries to 17 month high Rising inflation must be accompanied by rising growth All eyes are on 2017 to see whether that growth comes Meanwhile, China has been outperforming the US markets An inward looking US is good for China looking for an opportunity for a power grab
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