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cover of episode How Mark Rober hides "science vegetables" in viral videos

How Mark Rober hides "science vegetables" in viral videos

2024/12/10
logo of podcast Worklife with Adam Grant

Worklife with Adam Grant
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Mark Rober: 我热爱分享创意,并通过YouTube视频向尽可能多的人传播批判性思维。我的视频创作理念是‘隐藏蔬菜’,用吸引眼球的内容来传授科学知识。我亲自撰写每个视频脚本,注重故事讲述,力求内容有营养且令人难忘。我坚信赋予员工所有权,让他们承担责任,但同时给予支持和关注,避免过度管理。在育儿方面,我意识到自己常常将自己的思维模式强加于他人,忽视了他们寻求支持的需求。我正在学习如何更好地回应孩子的需求,而不是直接提供解决方案。探索火星符合人类本性,可以激发新一代人的想象力,并促进科学技术的发展。 Adam Grant: Mark Rober 的视频创作成功在于其真实性、引人入胜的故事和长视频时长。他的视频内容像‘牛排’,有营养且令人难忘,而不是像‘爆米花’那样短暂且缺乏营养。在育儿方面,我意识到自己没有实践自己所教授的知识,应该多提问题少做辩论。我曾经质疑自己是否对孩子过于支持,但后来意识到倾听孩子的声音非常重要。

Deep Dive

Chapters
This chapter introduces Mark Rober, a former NASA engineer and the most-followed science YouTuber. It explores his transition from NASA to YouTube and his unique approach to content creation, emphasizing authenticity and audience engagement.
  • Mark Rober transitioned from a NASA engineer to the most followed science YouTuber.
  • His YouTube success is attributed to authenticity and engaging content.
  • He emphasizes the importance of a strong introduction to hook viewers on YouTube.

Shownotes Transcript

If you don't know Mark Rober, your kids do. He's best known for his viral engineering feats — like creating an obstacle course for squirrels, designing glitter bombs to get revenge on package thieves and building the world's largest Nerf gun. Before launching YouTube's most followed science channel, he was a NASA engineer, and he now runs his own company, CrunchLabs, designing monthly STEM subscription boxes that teach kids how to think, build, play and solve like engineers. Mark joins Adam to share his secrets to online engagement, his storytelling techniques and how to apply the scientific method to everyday life. They also discuss the importance of feeling ownership of your work, the case for sending humans to Mars and how they're rethought their approaches to parenting.

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