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The dangers of identity capitalism with Jia Tolentino
2025/5/20
Worklife with Adam Grant
J
Jia Tolentino
Jia Tolentino: 我认为我确实有一个个人品牌，但直到我的书出版后，我才意识到它在经济上是可行的。我性格外向，容易沟通，这在2010年代的监控资本主义互联网时代非常受欢迎。我之所以能在媒体行业找到工作，是因为我在Twitter上足够有趣，在那个以个性和关注度为基础的时代，我被认为是可能有媒体职业的人。我写了很多关于社交媒体互联网和这种互联网架构具有存在性破坏的文章，身份资本主义正在摧毁灵魂。有些人格类型非常适合表演结构，而我的恰好是其中之一。当我的书出版时，我停止以某种方式写作的原因是，我意识到一条通往成为一个虚假黑客的道路就在我面前。我一直觉得“女老板”很糟糕，但我知道我有点接近那个时代。我害怕给人的印象是，我是一个虚假的、关于晚期资本主义的酷女孩。
Deep Dive
This chapter explores the concept of a personal brand, distinguishing it from simply being known for one's work. It highlights the role of market capture and commodified selfhood in the context of surveillance capitalism, emphasizing how personal brands are often exploited by big tech companies for profit.
- Personal branding is strongly tied to an economy of commodified selfhood and attention.
- Social media platforms are designed to make users feel their personality is a market commodity.
- Big tech companies profit from data scraping and mining of users' selfhood.
Shownotes Transcript