Striking the right balance between creativity and proven user experience (UX) best practices is the key to driving results. But achieving this balance is one of the biggest challenges in web design. You need your website to be creative to drive engagement and create a memorable experience. Yet you also need to ensure the user experience is optimised to generate conversions and meet business objectives. In this episode of Websites Decoded, Phil explores how much creativity is too much, and shares strategies for blending innovation with UX fundamentals for true website success.
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