A responsive mobile experience is important for modern B2B websites. After all, search crawlers now assess and rank pages using the mobile version of your website. And prospective customers may also access content on their smartphones during the initial research phases. But despite all this, when it comes to B2B, traditional desktops still dominate when it comes to the analysis and final purchase decisions. So even though enhancing the mobile experience can improve discoverability in search, these design decisions risk misalignment with your buyers during critical stages in their journey.
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