In this week’s episode of *Subscriptions: Scaled, *we speak with Brad Smith), founder and CEO of Codeless).
Codeless is a content marketing agency combining strategy, SEO, writing, design, and video. The company produces hundreds of long-form articles monthly for some of the biggest SaaS, service, and affiliate brands.
Throughout the episode, Brad discusses the importance of producing excellent content and shares best writing practices. For example, Brad talks about an old copywriting framework called agitate solution and the current trends of exaggerating content and opinions for more engagement.
Brad also talks about the social media channels Codeless finds most effective. These include Facebook, Instagram, and Pinterest, depending on the business and its goals.
We also learn all about affinity marketing and how it works well for brands offering subscription services. In short, affinity marketing is a type of direct marketing in which a business creates a partnership with another organization to deliver goods or services in exchange for access to a new market.
Midway through the episode, Brad explains the journey of Codeless in more depth, and we learn more about the company and how it works in detail.
Learn all about best content marketing practices and more by tuning into the latest episode of *Subscriptions: Scaled, *with Brad Smith, founder and CEO of Codeless.
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