On this latest episode, we speak with Marcos Rivera), Founder and CEO at Pricing I/O), about everything related to subscriptions and pricing.
Pricing I/O is a training and coaching boutique helping high-growth B2B SaaS companies improve ARR growth and market share.
On the episode, we discuss:
- Marcos’s background and how he got into subscriptions and pricing.
- The methodology Marcos uses to develop pricing.
- Marcos’s thoughts on various types of pricing models.
- Quantifying how much value customers receive from products.
- Pricing I/O’s processor, including where they start with a customer and how they engage them.
- Where many SaaS businesses go wrong with enterprise pricing.
- Marcos’s book, ‘Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS’.
Click on the episode below to tune in. To reach out to Marcos, head to the Pricing I/O website) where you can also check out his book and the company’s services. There’s also a blog full of tips and content on topics discussed in the episode.
Learn about pricing and subscriptions by tuning into the latest episode of* Subscriptions: Scaled *with Marcos Rivera), Founder and CEO at Pricing I/O).
Pricing I/O)
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