We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode How To Calculate The Lifetime Value Of Your Customers

How To Calculate The Lifetime Value Of Your Customers

2019/9/23
logo of podcast Growing Your Business Through Digital Marketing

Growing Your Business Through Digital Marketing

Shownotes Transcript

Do you know how much your customers are worth to your organization? Do you know how much money you can spend on your company to acquire new customers?

Let's talk about Customer Lifetime Value or CLV.

It is the most important metric to get your head around if you're going to do effective digital marketing or any digital marketing for that matter.

In this episode, we will explain what CLV, how you can calculate it for your business and we also give you five tips to increase repeat customers and lifetime value.