#411 What does it take to build a business from the ground up that actually helps small businesses survive and thrive in a world dominated by Amazon? In this episode, host Kirsten Tyrrel sits down with serial entrepreneur Adam Haber, co-founder and CEO of Trellus, a same-day delivery platform designed to help local retailers compete with big-box giants. Adam shares how his journey from trading pits to tech startups led him to this mission-driven venture, how he went door to door to validate his idea, and why emotional intelligence and gritty resilience matter more than a perfect business plan. From his early hustle selling cable TV to building a nationwide logistics platform, Adam offers hard-won wisdom about sales, startup capital, leadership, rejection, and the mindset it takes to create a company people believe in!
What we discuss with Adam:
Early days selling snacks and cable TV
Transition from trading floor to entrepreneurship
Founding Trellus to support small businesses
Door-to-door validation and customer discovery
Challenges of raising startup capital
Building trust and emotional intelligence in sales
Importance of output over outcome
Power of referrals and relationships
Staying resilient through rejection
Structuring a strong startup team
Thank you, Adam!
Check out Trellus at ByTrellus.com)).
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