#394 Are you grinding away in your business but still not seeing the income you want? In this powerful episode hosted by Kirsten Tyrrel, business coach Jason Moss breaks down why working harder isn’t the answer — and what to do instead. Jason shares how shifting your identity from operator to CEO can unlock real leverage, freedom, and income growth. From his 13-year-old self selling software online to coaching service-based entrepreneurs into multiple six-figure businesses, Jason outlines the mindset shifts, practical strategies, and real-world examples that make scaling simpler — and more sustainable — than you think. Whether you're just starting out or looking to break through a plateau, this conversation will reshape how you think about work, money, and success!
What we discuss with Jason:
Why working harder isn't the answer
The mindset shift to CEO identity
Creating leverage without a big team
How to outsource low-value tasks
Using a value ladder for delegation
One-to-many marketing strategies
Testing offers with minimal effort
Making business feel fun again
Shifting your ideal client avatar
Scaling through simplicity and clarity
Thank you, Jason!
Check out Jason Moss at JasonMoss.com).
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