#400 What if a simple wedding handkerchief could unlock your path to financial freedom? In this episode hosted by Kirsten Tyrrel, Steve Chou, founder of Bumblebee Linens and MyWifeQuitHerJob.com, shares how he turned a niche e-commerce idea into a thriving seven-figure business — allowing his wife to quit her job and stay home with their kids. Steve walks us through his journey from side hustle to full-time success, the challenges of staying family-focused while scaling, and the pitfalls of chasing growth for growth’s sake. We also dive into his strategies for standing out in saturated markets, building a personal brand, navigating shifting ad platforms, and staying ahead of changes like tariffs and AI disruption. Whether you’re just starting out or looking to grow an online store sustainably, Steve’s no-fluff advice will inspire and ground you!
What we discuss with Steve:
Turning handkerchiefs into seven figures
Balancing business growth with family
Lessons from 18 years in e-commerce
Avoiding the “growth for growth’s sake” trap
Why dropshipping isn’t sustainable
Building resilience against tariffs
Personalization as a competitive edge
The future of SEO and social media
Leveraging influencers and UGC
Staying focused in the AI era
Thank you, Steve!
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