People often set unrealistic short-term goals due to impatience or lack of understanding of the time required for meaningful progress. Conversely, they underestimate long-term potential because they fail to account for compounding effects and incremental improvements over time.
The tipping point for Stig was during a trip to Morocco in 2019, where he realized he could run his business with minimal involvement while focusing on growth. This moment marked a shift from self-employment to building a scalable business.
Most people prioritize immediate comfort and convenience over the long-term sacrifices required for financial independence. While many desire financial freedom in theory, they are unwilling to adopt the disciplined lifestyle and mindset necessary to achieve it.
Money can reduce stress by solving financial problems and providing access to better healthcare, experiences, and time with loved ones. While it doesn’t guarantee happiness, it can create conditions that make it easier to achieve a fulfilling life.
The 4% rule suggests that you need 25 times your annual expenses to retire. For example, if you need $100,000 per year, you would require $2.5 million in investable assets to sustain this lifestyle indefinitely.
Equity in a business or investments can generate significant cash flows and wealth over time. Relying solely on a salary is less efficient, as it typically requires decades of climbing the corporate ladder and is prone to lifestyle inflation.
Private businesses are typically valued using multiples of their pre-tax profits. For example, a business with $1.5 million in pre-tax profit might be valued at 5-8 times earnings, depending on factors like growth potential, recurring revenue, and market conditions.
Once financial independence is achieved, having a clear purpose or 'why' is crucial to maintain fulfillment and direction. For Stig, this includes connecting with interesting people, empowering his team, and pursuing personal growth.
Stig avoids lifestyle creep by prioritizing building a cash-generating engine first and limiting personal spending to 50% of income. He emphasizes disciplined budgeting and investing the remainder to ensure long-term financial stability.
The journey is lonely because most people prioritize immediate gratification over long-term financial goals. Stig notes that few outside his network share his commitment to financial independence, making it difficult to find like-minded individuals to share the journey with.
In today's episode, Stig Brodersen podcasts about his journey into financial freedom.
IN THIS EPISODE YOU’LL LEARN:
00:00 - Intro
01:45 - Why people overestimate what they can do in a year and underestimate what they can do in a year
05:14 - The tipping point for Stig
08:28 - Why most people don’t want to be financially independent.
11:58 - Why money can – sort of – buy you happiness
15:55 - How much money one needs to retire
17:00 - How to define financial independence
18:22 - Why you (maybe) need equity to achieve financial independence
21:56 - How to value private businesses
26:42 - What do you do when you reach your number? What is your why?
30:47 - Why you should have negotiables and non-negotiables
33:01 - How to avoid lifestyle creeps
37:34 - Why financial independence is a lonely journey
41:49 - Why the journey is the best part
Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences.
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