cover of episode A Brutally Honest Conversation With My CEO Coach - Eric Partaker

A Brutally Honest Conversation With My CEO Coach - Eric Partaker

2024/4/11
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Deep Dive with Ali Abdaal

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Ali Abdaal
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Eric Partaker
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Ali Abdaal:公司目前面临着如何平衡现有YouTube课程业务(主要收入来源)与新推出的生产力社区(Productivity Lab)的挑战。YouTube课程业务虽然盈利,但Ali认为其可能阻碍公司长期发展目标,即专注于生产力领域。他提出了几种方案,包括免费提供YouTube课程,将资源集中在生产力社区上;或者逐步减少对YouTube课程的投入,将资源转移到新的生产力产品上。他还探讨了如何改进公司内部的沟通和协作,以及如何优化指标体系,以更好地追踪和管理业务发展。 Eric Partaker:Eric建议Ali不要轻易放弃YouTube课程这个主要收入来源,除非新的生产力产品已经获得验证。他强调了在没有替代方案的情况下放弃主要收入来源的风险。他建议Ali先专注于生产力社区的推广和发展,在获得一定成果后再考虑对YouTube课程进行调整。Eric还分享了一些关于公司战略制定、团队管理和指标体系建设的经验和建议,例如,利用短迭代周期快速测试和学习,简化指标体系,关注关键指标等。他认为,公司可以拥有多个价值阶梯,服务于不同的客户群体,关键在于其是否符合公司使命、是否令人振奋。 Eric Partaker:Eric 强调了公司使命的重要性,即帮助人们建立理想的生活。他认为,YouTube 课程虽然与公司使命相关,但其价值主张与生产力社区有所不同。他建议 Ali 考虑将 YouTube 课程免费提供,作为引流工具,从而更好地服务于公司核心使命。他还建议 Ali 采取更灵活的策略,快速迭代,从实践中学习,而非事先追求完美。他认为,团队压力过大可能源于任务过多,而非产品线复杂。他建议 Ali 利用短迭代周期,快速测试和学习,简化指标体系,关注关键指标,并建立清晰的流程,将创意转化为可执行的计划。

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The discussion revolves around whether to discontinue the high-revenue YouTube courses to focus on the upcoming Productivity Lab, questioning if the former is a distraction from the core goal of enhancing productivity.

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I’ve built a brand new community for like-minded people called Productivity Lab. We’ll have online classes, workshops, and coaching to help you double your productivity. You can find out more here 👉 https://eu1.hubs.ly/H08xJmS0)Check Out My New York Times Bestselling Book Feel-Good Productivity! 👉Amazon)Website)

Today’s episode is a little different as I take you along with me for my unfiltered coaching session with Eric Partaker. Eric is an entrepreneur, author, and CEO Coach, named "CEO of the Year" at the 2019 Business Excellence Forum. Over the last 20 years, he has advised Fortune 50 CEOs, founded several companies and helped build Skype’s multi-billion dollar success story.

In this session, we discuss whether or not I should kill “our golden goose”, what my goals are moving forward and what challenges we are facing as a business. I hope you enjoy!

(00:20) The beginning of a coaching session(06:48) Should I kill my golden goose?(12:38) Our value ladder(24:20) The “Apple” approach(32:15) Our goal(37:43) Implementing new ideas(46:05) Our current challenge (55:00) Metrics

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📚 RESOURCES MENTIONEDThe 3 Alarms )

📄SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/)

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