cover of episode The Full Story of Colin and Samir

The Full Story of Colin and Samir

2023/10/8
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Deep Dive with Ali Abdaal

AI Deep Dive AI Chapters Transcript
People
C
Colin
S
Samir
主持人
专注于电动车和能源领域的播客主持人和内容创作者。
Topics
Samir:成为创作者经济领域的思想领袖,是通过长时间的摸索和与许多成功人士交流学习获得的,并非天生专家。他们分享了在YouTube上上传视频超过12年的经验,经历了大量的失败和成功,积累了丰富的经验。他们认为成为创作者需要评估自身目标,是追求过程还是结果,因为创作过程才是大部分时间。他们也分享了早期几乎没有收入,现在年收入达数百万美元的经历,以及他们最初的目标并非赚钱,而是出于对社区的热爱和对娱乐事业的追求。 Colin:成为创作者是不可避免的,有些人天生就适合做创作者,会坚持下去。他分享了自己从电影行业转行到YouTube的经历,以及如何找到适合自己的创作模式。他强调了专注和自律的重要性,以及如何平衡自身意愿、观众需求和平台要求。他认为成功的创作者需要兼顾自身意愿、观众需求和平台要求,找到三者之间的平衡点。 他们还讨论了激情在创作者经济中的作用,以及如何将创意转化为商业模式。他们认为,成功的创作者需要专注和自律,并对目标受众有深刻的理解。他们还分享了如何克服恐惧,以及如何找到适合自己的创作模式。他们认为,在媒体领域,找到合适的模式至关重要,它能带来一致性和可扩展性。他们还讨论了病毒式传播的利弊,以及品牌的重要性。他们认为,长期来看,品牌比覆盖范围更重要,因为它能建立更持久的关系。他们还分享了如何平衡长视频和短视频的制作,以及如何将创意转化为商业模式。他们认为,新闻通讯是其价值主张的延伸,并分享了如何平衡新闻通讯业务与专注于核心业务的关系。他们还讨论了如何克服恐惧,以及如何找到适合自己的创作模式。他们还分享了他们对播客的看法,以及如何将播客转化为商业模式。他们还分享了他们对新闻通讯业务的看法,以及如何将新闻通讯转化为商业模式。 Colin:成为创作者需要评估自身目标,是追求过程还是结果,因为创作过程才是大部分时间。成为YouTuber的三个阶段:起步、精进和精明。他分享了自己从电影行业转行到YouTube的经历,以及如何找到适合自己的创作模式。他强调了专注和自律的重要性,以及如何平衡自身意愿、观众需求和平台要求。他认为成功的创作者需要兼顾自身意愿、观众需求和平台要求,找到三者之间的平衡点。 Samir:成为创作者经济领域的思想领袖,是通过长时间的摸索和与许多成功人士交流学习获得的,并非天生专家。他们分享了在YouTube上上传视频超过12年的经验,经历了大量的失败和成功,积累了丰富的经验。他们认为成为创作者需要评估自身目标,是追求过程还是结果,因为创作过程才是大部分时间。他们也分享了早期几乎没有收入,现在年收入达数百万美元的经历,以及他们最初的目标并非赚钱,而是出于对社区的热爱和对娱乐事业的追求。

Deep Dive

Chapters
Colin and Samir discuss their journey from starting a small online network for college lacrosse to becoming experts in the creator economy, emphasizing the importance of consistency, discipline, and focus.

Shownotes Transcript

For a lot of people, the creator economy can seem like a bit of a mystery. You might be wondering how to start creating online, or how to scale a side hobby into a monetisable business. And with trends and platforms and algorithms changing all the time, it can be really hard to keep up, let alone know what your next steps could be to make the most of your potential. Today I’m joined by Colin and Samir, the podcasting duo and Youtube experts who have spent over ten years helping creators navigate the creator economy. They got their start building a small online network for college lacrosse, before their business was built and they then pivoted into helping creators make the most of the online space. Their main channel has over 1 million subscribers, and they have interviewed some of the world’s biggest YouTubers like MKBHD and MrBeast. They also have a side channel called Creator Support, where they answer questions from audience members to help them scale their creator businesses. In this episode we’re going to talk about everything they've learned in 12 years on YouTube, how to build a long-lasting creative business, and the future of the creator economy. Enjoy!

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(00:00) Colin and Samir (01:16) How did you get to becoming thought leaders in the creator economy?(03:17) To what extent would you recommend being a creator as a career? Pros and cons(06:58) How much money were you making in the early days and how much do you make now?(10:41) Starting a job for passion vs. money(26:21) A roadmap to success in the creator economy in 2023(31:07) Advice for a music YouTuber(40:51) To what extent passion is prerequisite for success in the creator economy?(47:43) What are the commonalities you see among the creators who managed to make it professionally vs. the ones who treat it as a hobby?(59:07) The fear setting exercise  (01:02:28) What is it like to be a duo of co-founders?(01:10:19) Would you ever start a couple’s channel with your respective partners?(01:15:16) Filming with no commercial intent(01:21:10) Productivity guilt(01:24:36) Finding the format(01:30:46) Format FOMO(01:33:19) Experimenting with formats(01:40:54) To what extent would you recommend starting a podcast to someone who’s new to the creator world?(01:49:23) The story behind publish press(02:04:24) The “Daily Productivity” newsletter(02:09:24) Is going viral a bad thing?(02:12:59) “Brand is more important than reach in the long term”(02:19:07) Long form vs. short form while building a new channel(02:22:16) If you won the lottery, what would change about the way you’re spending your time?(02:24:13) How long should you spend building and creating content before thinking about monetisation?(02:27:52) What are you working on up until the end of the year?(02:29:29) Final pieces of wisdom

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