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cover of episode Adam Neumann: This is How You Build Iconic Companies

Adam Neumann: This is How You Build Iconic Companies

2025/6/16
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Adam Neumann
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Ben Horowitz
知名风险投资家和企业家,Andreessen Horowitz 联合创始人和总合伙人。
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Marc Andreessen
联合创始人和风险投资家,专注于人工智能和技术领域的投资。
Topics
Adam Neumann: 我一直秉持着对居住体验的愿景,即通过大规模的社区、连接和归属感来重新定义人们的生活方式。童年时期频繁搬家的经历让我深刻体会到寻找归属感的重要性。因此,我致力于打造Flow,一个不仅仅是房地产公司,更是一个连接人与人、人与社区的平台。我相信,通过Flow,我们可以创造一个更幸福、更充实的居住体验。 Ben Horowitz: 亚当始终如一地坚持着他的愿景,Flow正是这一愿景的体现。它不仅仅是一个房地产项目,更是一个集设计、技术、商业模式和文化于一体的综合体。Flow的独特之处在于它以人为本,通过技术手段连接社区,为居民提供个性化的服务和体验。 Marc Andreessen: 亚当是世界上为数不多的成功地将商业房地产品牌化和差异化的人之一。他彻底改造了房地产行业,Flow的出现将永远改变人们对居住的看法。我们相信,Flow有潜力成为一家伟大的公司,因为它不仅仅关注建筑物本身,更关注居住在其中的人,以及他们之间的连接。

Deep Dive

Shownotes Transcript

In this recent episode of The Ben & Marc Show, a16z co-founders Marc Andreessen and Ben Horowitz sit down with Adam Neumann—founder of WeWork and now Flow—to unpack one of the most unlikely comeback storie s in tech.

What began as a personal reckoning after a very public fall has become a bold new vision for how we live and belong. Flow isn’t just a real estate company—it’s an operating system for community, built on first-principles software, design, and soul.

Joined by a16z General Partner Erik Torenberg, the group goes deep on:

  • Why Adam’s childhood shaped his obsession with community
  • Adam’s fall from WeWork—and how he found a new path to redemption
  • How Flow is re-architecting real estate from scratch
  • Why loneliness is the greatest design challenge of our time

With reflections on dyslexia, the American dream, and the thin line between failure and greatness, this is a candid and wide-ranging conversation about redemption, vision, and building something that matters in this world. We hope you enjoy this deeply human conversation about the future of living.

Timecodes

00:00 Introduction 

00:51 Adam's Early Life and Family Background

07:56 Military Service and Discipline

10:08 Transition to the US and Education

14:43 Entrepreneurial Journey Begins

17:49 The Concept of Flow and Vision

20:28 Meeting and Partnership Formation

25:22 Overcoming Challenges and Resilience

28:30 The Isolation Phenomenon

30:03 Navigating Post-Crisis Relationships

31:50 Real Estate Strategies During COVID

33:47 The Genesis of a New Venture

36:47 Lessons from WeWork

38:49 Building Flow: The Vision

41:44 The Importance of Alignment

51:23 Technological Innovations in Real Estate

55:44 Revolutionizing Real Estate Software and Flexible Living Solutions

56:28 Challenges and Innovations in Multifamily Housing Rental Markets

58:40 Global Housing Crisis and Solutions

01:06:10 Expanding to Saudi Arabia

01:08:49 Success in Saudi Arabia

01:12:43 Real Estate Funds and Future Plans

01:19:10: Why Is This an Opportunity? 

01:20:45 Impact of COVID on Living and Working

01:26:14 Future Potential of Housing and Living

Resources: 

Read Marc's blog post about Flow: https://a16z.com/announcement/flow/

Marc on X: https://x.com/pmarca 

Marc’s Substack: https://pmarca.substack.com/ 

Ben on X: https://x.com/bhorowitz 

Erik on X: https://x.com/eriktorenberg 

Erik's Substack: https://eriktorenberg.substack.com/

Stay Updated: 

Let us know what you think: https://ratethispodcast.com/a16z)

Find a16z on Twitter: https://twitter.com/a16z)

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z)

Subscribe on your favorite podcast app: https://a16z.simplecast.com/)

Follow our host: https://x.com/eriktorenberg)

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.