From AI to Instant Replay: The Technology Behind the Olympics
36:29 Share

Sports is interesting because it's a great aggregator. I've talked to founders all the time and one of them cautioning them about is how is what you are doing making this Better? It's an extraordinary, a pie's technology because for the first time, you understand the speed, you understand the ability of the athlete.

A lot of people are sort of building technology without understand that that is is an encryption. This is incredible. This is amazing. I have absolute idea with the applicable value of this is we're seeing the purse version of the human experience of what can the human body actually accomplish.

Exactly one week ago, the twenty twenty four paris on olympics kick off, bringing in and estimated ten million plus people. The city that, of course, included over eleven thousand athletes, begun competing across thirty two sports, including four new editions, bring dancing and experts games, plus supporting work, climbing, serving, making their second appearance.

And of course, there are a few events that bring the world together, quite like olympics. So as we all watch, in all, there is a reason why people are talking about the bunny hoping sensor or the eleven drow. Or can you do the sharp shooter with a lot of swag? There's also a reason why you might not recognize the name of Adrian, but you almost certainly know the name to mode BIOS.

Even though the american olympian ans have earned the exact same medals in their olympic careers because the olympics is as muggy, excEllence as IT is about story, and that's precisely what we discuss today with charly ebersol. Charlie has long been a merse athletics, compounding the alliance of american football and infinite alley, where their building products ranging from A I injury detection to be a spoke broadcasting technology rarely also happens. Be the sun of dick f, for one time chairman of N B C sports, where he produced nineteen olympic games, and is also credited the degraded of nbc sunday net football, which has a twenty, twenty three and over twenty million average viewers every single week.

So as we welcome yet another games, with a whole new wave of technologies being show voted, this episode is about dissecting which piece of technology have truly moved the middle athletics. And equally importantly, my other innovations have historically fail to make their debt. All right, let's get into IT.

As a reminder, the content here is for informational purposes only, should not be taken as legal, business tax or investment advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any asic sencer fund. Please note that asic cy and nzo heriots may also maintain investments in the company's discussed in this podcast. For more details, including a link torn investments, please see a excelsior com slack disclosures.

So charly, why don't we actually start off with your background? You've got a pretty deep personal relationship to the olympics. So maybe before we talk about what's going on today, what actually let you here.

I had what some might call a very strange childhood. My dad was the chairman of nbc sports for twenty five years. When he retired in twenty eleven. The new york times wrote that he had produced nine of the eleven biggest events in the history of the world, most of which were olympics, including like the two thousand eight beijing olympics and the ninety two barcelo olympics. He was the number two to the guy running all A, B, C production for the uni olympics when the israeli athletes were kidnapped, killed.

And crazy story about my father and his boss, the timber knowledge, standing outside the athletes pavilion, waiting, just looking up as a full moon, smoking cigarettes, having a beautiful moment. Eventually, one said the other, you know, we should really go home. And years later, when they did the security report, one of the terrorist said they had decided that they were just going to kill the two guys smoking cigarettes out front and just go in, because they have been end there so long, and they were like slowing down the kidnap. My very first job, twelve years old, was working at an olympics as a runner, working for producer towing stories. So yes, the olympics are a big part of my life.

And I mean that petunia unique position to observe for many years, right, not just the latest olympics and the olympics in paris. What did you learn from watching your father, your brother, about what actually makes the game successful?

My dad was the very first runner in olympic history. And what that means, that sounds funny, sounds like he's olympic, but that means, as his job was before the olympic started, was to research the athletes, not just american athletics, with the international athletes, and learn their back stories.

And then they would tell those stories before the games and so people would engage with, you know nobody y's following one hundred meter dash for three, five years and then all of sudden its like all we all pay attention to using bull to Michael Johnson, whatever in fact, oddly enough, the very first athlete he ever covered was an athlete who was accused of being transgender. And this is in the late nineteen sixty, nineteen seventies, was the first athlete ever to sort of face out with blood testing, and all the others suffered to try to figure out. And IT is probably the single most important thing about the olympics success is that the olympics, unlike all other professional sports, are majority female audience.

And they've done decades and decades of research. The reason they ve found out is because they create an emotional connection with the athletes through the story telling. And so it's really not the guy behind the football mask.

You don't really know doing this self if someone you've gotten to know over the sixteen weeks of ethics and then there's the patriotism of I want to see amErica win. But my dad is largely credited with being the greatest storyteller in the history of sports, the people that he worked with, a gym mci original in the bob costas. And now Michael were telling me stories.

And I think what gets lost often in the dilution of sports. Now we are drawn as humans, I think, to the struggle of garlic. A, there is a famous line, the joy Victory in the agony of defeat, the idea that sean White had three open heart surgeries before he was three years old and then went on to win, or Michael phelps, his mom didn't swim, he had never been in a pool, and he was a single moment, an educator, this incredible american story.

And he goes on to become, I mean, certainly the most decorated athlete in the history of the world, if not maybe the greatest athlete. And it's the background that we care about. We learn to love these people and get to know them. We care about them so deeply.

Let's dive into that idea of story telling because the olympics have been running for a long time. I mean, the original iteration of IT, we're talking thousands of years, but even in the last revival, we're talking over a hundred years of modern olympics. That's a lot of games.

But when I originally reached out to you, I had this thesis the last couple years is all about A I. We're going into this new olympics. It's gna completely change the games, just like everyone saying it's gna completely change everything. But when we chat, you had a really interesting take that kind of took me back and made me reconsider the original faces of this episode about how technology maybe in itself, is not enough. What are the different technologies over, let's say, the last couple decades that have actually moved the needle in sports versus what I imagine, our hundreds or thousands of other attempts to do the same that haven't quite succeeded?

Sports is interesting because it's the great aggregator. Rate is what brings huge amounts people together for a singular live event. We all watch IT in unison, the super bowl being a great example, the world cup, its era. And I think what is lost often times in the story telling of technology on sports is that the technology has to actually move the experience of watching the sport forward in a way that makes IT Better, more accessible, more palatable, not just cool. I mean, there's been a lot really cool technology.

But at the end of the day, when you talk about the most transformative technology in the mid sixties, when my dad's former boss, knowledge induced instant replay IT, was game changing, because unless you are a professional athlete, you probably can't see the nuances of what i've just happened on this play. But now of the sudden, if you've got frangible ford or our Michael, or john mad or Chris conn's worth saying, no, look right there. See how we twisted on his right food to do.

That's incredible. Now, of the something like league, that is incredible. It's amazing. He did. So there were four, and this is by no means the defendants tive list.

But I think of four sort of transformative moments in terms of changing sport, positive ly with technology, instant replay. In the sixties, for sure, there was a massive change in the early eighties, the introduction of cable. So now of the sun, two things happen.

One, sports basically became entirely life. People forget the N, B, A finals until the early eighties were on tape delay. People are not watching the stuff live.

And then all so you yet cable showing up and they're telling you what this is all in revealed well all the time. And that cable ultimately became O, T, T. And so you've had this one great access point.

And then in the midst ninety, probably the most transformer, a piece of technology of our era, of our generation, is the yellow line, that for the first time, you could watch a football game and anyone could just walk in the room and instantaneously understand, or they've got this amount of distance to go to achieve their first down and be able to do this. And what interesting is you look at how much augmented reality has actually been brought into sports. Very little of IT husband is effective.

I think I think the short tracer were you are able to follow the golf ball or ego with tennis where it's okay. I can see if the ball is around. Those technologies actually helped the story telling of the sport.

And then I think probably in terms of just sharing engagement other than Taylor swift, fanta sy is probably the single biggest thing that is effective sports in general because all of the sun you care about, every single game, like one of the chAllenges of baseball fall ball at sea, is I M A whatever L A rams fan. I don't really care what's going out the dolphins unless IT affects my standings, but none of them i've got fancy. And the counter back for miami too, is on my fantasy y team.

Now I care about what's happening in the miami games. So all of us, you got this engagement mean, let's beyond st. Fantasy is basically a goria ed excEllence, its technology that spent around since the late eighties, but inherently IT enhances the story time.

I've talked to founders all the time, and one of them are causing ing them about is, how is what you are doing making this Better? Like gambling is becomes such a massive thing. So little of IT is actually transformative because it's not really enhancing the experience.

Then you look at a company like, for example, prize bags, which has figured out how to really add drama and excitement around parleys. Like the technology. E E is only there to enhances the story telling, not the other way around.

I think I think people constantly get lost is in the lead up to the olympics. You're seeing IT already. They're like A I my goals and all these different things that they're bring to the game.

Are you really gonna gage with the majority of those? I don't know the ones that actually make the game Better, like the drop camp in the high dive with the camera drops with the diver. It's an extraordinary piece technology. For the first time, you understand the speed, you understand the ability of the athlete. There was a piece of attack couple years ago that they were trying out the olympics.

IT was like bullet time, like the matrix, basically where they line up of venture cameras in an arc around an athlete, and then they all take a picture at the same time, and then you stitch the frames together, and that looks like you're rotating around the athlete. Very cool, very cool. Basically never got used because fundamentally, people didn't engage with the technology because IT wasn't hanckel understanding the game they used to in the home and derby at the outside game, baseball bag game this year.

Again, really cool technology. But I don't understand how it's making my understanding game Better. Where is that cast where they're explaining a long tangle of the ball like we know this is a home run because of the long tangle before the ball ever travels. N, F, that changed my understanding in the game. And I think that that's a really hard thing for people understand, particularly and technology, because they constantly lose track of the fact that just because you, my mom used to sell the time, not her quote someone else is, but just because you can do something doing mean you should a lot of people are sort of building technology without understanding, how does this actually enhance the story telling roll through those?

I mean, you mentioned yellow line that helps people understand the way football works. Instant replay also helps people understand what just happened and also hear from experts. Cable allows people to engage all together, and fantasy y like you sad kind would also expands the game, helps people get involved in other teams.

There's a lot of really clear learnings there. But to your point, a lot of people are kind of just exuberant, excited about what's on the horizon. Let's use AI as an example. If you were a founder, having just heard all the things you shared about the few technologies that did actually move the middle in sports and the reason that they did, how would you kind of coach them almost into adJusting their approach so that they can actually address a real problem? For your point.

a quote, a math, who is quoting someone else? When the refrigerator was invented, the guys that invented refrigeration did very well. But the people who did transform that, if he, well, with coca cola, like as soon as you figured out how to use the technology to then make another product, the richest expansions, bigger, i'll give an example.

Sports bedding. Sports betting is really not a good business, usually four to seven percent margin. Business pays in game.

Multi game part lays is that they go to like a twenty seven percent margin business, but they're only really possible because of technology because you have to move so fast and sort of be adaptive. The beauty of sport is inherently IT is a human endeavor where the rules are known. They're very static.

You're not seeing a lot of change. So what can you do around that static component that can be really compelling? It's like what A I was designed to do.

And so i'm constantly finding myself talking to founders and saying there are twenty companies that are doing computer vision right now like they're all losing money. They're all have cameras pointed the field. They're all basically doing the same thing. And it's a race to the bottom because someone's gonna commoditize that once we all sort of set the standard, a lot of time is going to get killed. And so if you can use eye to start to take the output of those technology and start to build specific categories for players, coaches, batteries, field technicians at you're gone to find businesses there because right now most of its still being down on a pencil on .

paper yeah and just double click on that. Are there other technologies that you think we might see in this upcoming olympics, whether it's applied to actually making athletes Better at performing, whether it's in the distribution of the content or something else entirely?

I remember this is sixteen years ago, but and the O A olympics, the swimmers were allowed to wear suits like full by such and they were having like seconds of of world record times, which in sprinting is unheard of I mean even yeah like you see in bull, I think over the course of the entire career shape a second off of this time, let alone doing IT on every single race. And he was clear that the suit was doing. He was like a shark consumed IT.

Like, cause the water to move fast, like all. And they changed the polyurEthane a, whatever the composite is for the track and field, you know, a couple years ago, because the rebound on the foot was so much tired, which is to saying nothing of what I did is and nike and puma or new baLance what they're doing inside of a shoe or someone can run a sub five minute or sub four minute mile, or, you know, a two hour marathon. So what i'll say is this, I think that if Michael helps at one sixteen gold medals, but we didn't know Michael phelps this story, his background, who he was, what was going on his life, I don't think people to remember IT.

I think the Grace athletes ever lived are the athletes. We have nostalgia. We remember the story of Michael Jordan leaving for a year and coming back, or lebron leaving clive, and only to come back and win IT for clive.

And like, we care more about that in a lot cases than we do the stats, right? And so when I look at the technologies that I think are coming A I my goals ses of awesome technology where they're using A I and and voice to be able to recap, I think from a pure experience standpoint, you're onna have a Better experience because it's not going to sound like theory telling you what happened or seeing IT in info graphics. It's gonna like you're getting a studios host telling was going on and the new camera technology producing around track and fix them.

Water polo are incredible. In reality, I think the technology that's going to really change our experience is basic stuff that we take for granted, like peacock, the fact that the streamer is set up and away where you can create a spoke experience of what you want, like I tell people, lot of them, all of the technology that really moves the needle and sports is super unsexy. Like i'll give you an example, the yellow line.

People like how do they do that? They isolate the players, know they're chrome king, the Green on the field. It's fifty year old technology and i'm not discounting what they did.

What they did was incredible, like the technology is amazing. But like the most difficult part, people had over thought for years because all we have to create masks of every player not know they had a Green field. You've been working with Green screens in hollywood for decade at that point.

There just, I O, what if we just take the Green away? Boom, right? And so the thing I constant a bank of people with this, like you have to be solving for the solution, not solving for the technology, because people have shown me stuff in sports technology that is insane, is mind blowing.

Somebody did a recreation of all the messy shots from messy perspective, alive in 3d in unreal agent。 And like, this is incredible. This is amazing.

I have actually no idea with the applicable value of this is to a broadcast story time, but is really cool, you know, I mean, and I think people over estimate the value of cool, over the value of houses, make the story Better. And I see is so much I got all these sports conferences and they're talking about like digital jerseys, we can change the number. amazing. cool.

Not useful. yeah. Another example that that you share with me of four is even just latency, right? We basically have the technology to have essentially no agency.

But is that really necessary? And there are certainly difference between zero seconds latency and a day late. Cy, right? We've migrated from there.

You want some immediate, but do we really need to get to zero? Is one second too much? Just three years? Twelve is.

And I feel like there maybe a parallel in asking that of any technology, right? Do we need precision or do we need something that to your prior points, actually enhances the story? And so what is the right question there that people should be asking themselves if they're valuation? Like does a digit jery that allows you to change your number help in some way? What's the right question they should be posting?

My company works inside of later, see a lot. Because for certain things that matters a lot for efficient inside the N, F, L, they need to know instantaneously at sub second light ency whether or not the ball was in around at all laden cy to the mass of people. Like, i'll give an example, if you're delivering video that people can bet against, you have to deliver IT and sub two seconds of agency.

Because the beef is somebody sitting in the stadium with a cell phone, if they have more than two seconds, go back home, run and you cheat the system. So this sort of general, this is a sub two seconds. And there is technology that allows you to deliver sub two seconds of video.

Not at scale yet. There are bunch companies that say they can do IT, but I mean, amazon's, one of the three biggest companies in the world working on this. They are by far the fastest and delivering video from lives worse and they're still in double digit.

But party arguments what like what do you need IT for if you wanted for bedding? When you look at the percent of population that actually taking in game? But but still, i'm not going to clearly, we are going how we do that and why we do that is A I have had employees and partners and mentors and investors in this business, in my last business, who were fixed on these problems, and I found myself at odds with them a just basically saying, I don't disagree that that's where we're going, but you want to be there when the adoptive part is going to occur.

And I think people forget that. And to your point, people forget when you watch a game on cable television is is a minimum of thirty seconds agency. And if you're watching IT on someone streaming platform, I won't name in him for the risk of pissing people up.

You like a ninety seconds if i'm watching on my android and you're watching on your iphone, i'm watching my ipad, you're watching on your samsung ever like they're different code x is all the others is going in. The latency is really significant. My dad used to take a ton of crap from reporters because they would tape delay a lot of the olympics, so they would happen in prime time.

So like the gold metal game for the dream team, they would hold the game and then air at life. So even if people knew results, they could watch IT live at eight o'clock at night when everyone is home, they're not at work like trying to watch on their stream. So they did this study, first of all, at the time did the study, which, like twenty years ago, less than eighteen percent of the population in in the united states live west the mississippi.

And they were already getting a tape light, because we will forget that almost everything appears in the west coast later than the east coast is meaningly delay three hours. The ratings were always higher on the west coast, in the east coast. So even if the east coast got a live, the west coast got a tapes, the rating for our higher on the west coast because the west coast, even if they knew the result, they wanted to see the story telling, they were engaged with the athlete, and they want to see the event actually OCR.

You know, if you talk to sport reporters, there will be like, IT is very important that the primarily the world cup game or the U. A of the game ever match has to be live in american, like at four A M. Those people are going to figure out how to watch IT.

They're na V P N. And they are going to, whatever that is, not your audience. Your target audience is bill and sue who live in colorado and who have three kids.

They want to get their kids down and have dinner and then they want to set down and they want to watch the thing they're not getting up. And before I am to watch this, they want to have a produced experience. The other technology that we talked about a couple weeks ago, but I think is really important to draw down on for the last thirty plus years IT.

Actually, this goes back to ninety six, giving users the ability to pick what Cameron's watch game. So there's a guy seems pretty good. Delhi is arguably.

If he's not the best, he's one of the three best live sports producers who's ever lived, right? I mean, he did zillions of super balls. He basically did all of sunday at foobar forever. He launched amazon's thursday football like before is a transformer of figure in sports.

Freddy has spent every day since he was in his early twenty years perfecting the art of understanding that you ve got to go from camera one, the camera for the camera sixteen, the camera eleven. Go to the audience, I want to see the crying mom reacting to, okay, come back to Michael file, because this is really beautiful. Okay, now come wide.

I want to see the expense of sixty thousand people cheering on. Okay, now come tight to his opponent. All the agony defeat.

Now come back why he's going to get the flowers from his sister who recovered from cancer. That story telling, right? Yes, joe blow on his couch does not want to do that.

And every single time anyone has introduced the you get to pick your angle thing IT never works. never. They B S numbers about engagement.

Now, someone built an A I platform that knew who you were and knew that you hated seeing the audience shots. You wanted to stay on the tight shot of stuff curry, because you care about stuff. You don't care about random people. And whenever, if A I knew that and had all the access to the cameras on the OS of and A I Michael is a great start.

But if someone could actually produce a version of sports that I want to watch, that tailed to me while you are also watching your version as dark as this is, the democrats on instagram are seeing the chat that they wanted see in the comments on the same video that the republicans are seeing, right? The spoke experiences. A I is going to be able to do that and deliver experiences at a worthwhile, but IT takes understanding the expertise that goes into doing IT that brings us to life.

And right now there is very little i'm shocked, by the way, i'm shocked when I look at tech companies and sports, they'll have either know people from the creative production sports world involved or really old executives or nobody I always blown away by that. And I go back the last time. There was a sort of massive transformation and technology. You got to go to the early nineties with computer generated imagery, with S. G.

I boxes, silicon graphics boxes and electrics, image and and these technologies, the reason that you can watch classic part, the original, the one hundred and ninety three original movie today, and still be like that, that really does look like a real dinosaur like IT really looks like that bracket source is walking behind lurdon is because they took the guys who had spent thirty years as claim modelers making the stand winston monster ers, and they brought them in. And then they were like, no, no, you don't understand lighting. You think lighting is here, but actually there's seven hundred points of light that are making this shading work.

Because when IT comes through the leaf that actually reflects off the leaf, and then you now watched movies that are produce today and netley and you're like, I don't understand this movies thirty one years after drastic Parker at in the graphics look like garbage. Meanwhile, dressing park so holds up. It's because they went to expertise. And if story telling, the only thing I math go get the story tellers who understand how to use what you're replacing to do is and make them a part of the team and make a great and I mean.

we see this in basically all industries. Tech is applied everywhere now, right? So whether its financial services or real estate or health care, I think that's a learning that you can't necessarily just reshape these industries without the help of people within those industries. And IT goes vice verso, right? There's a reason some of these industries are still on pendent paper, like you mentioned before, that could benefit from some of these newer technology. But I guess to flip that on its head, what you just shared, we already know that there's a match of technologies who have created new things that maybe aren't being applied effectively to the sports world, but are the things that you actually wish could exist within athens, within the olympics, for example, that you haven't seen people address because the sports people know it's a problem. But the technologists have no idea over here in their corner building things that aren't going to work.

Thirty minutes before we started this podcast, I was making my lunch scrolling instagram, and there is somebody had taken a clip of babies of hitting a home run and using a eye, they created frames that didn't exist so they could show his swing in slow motion. 嗯， one of the things that I think people don't fully appreciate is I use secretaries as an example. Secretary IT was not just a triple crown winner.

Secretary is still, someone will tell me wrong, but i'm fairly certain secretary still holds the track records at two of the three triple crown fields. And not by like a nose, by like horlicks secretary, one secretary won by fourteen horses links, and he would be almost every horses that ever on the track again very much. I would love to watch the kentucky jermy with secretariat on the field running like, I love this one thing during the olympics where they show, like lenny von is skin the track, and they show her versus the swedish girl who she's competing against, and they overlay the one girl. So now I can see when lines ahead and she's wine now, but they're the same course in the same thing. I O, K, I now understand how closes .

is not just a little clock and by the I would love to see the averon just see them like just completely office .

yeah having ski a couple of those courses and i've been skating since I was too. I assure you it's the equivalent of ice skating down a sheer mountain for miles and they're doing IT at one hundred.

And what I mean, it's like the first time someone took me out in an end car, they're like a two seeder and they put me in the front seat and all answer junior was the greatest in all and they let me drive like the first one and i'm like, i'm gone fast and then he drove IT and I went from, oh, this track isn't that bad to, oh my god, like he's a corner of an inch off the wall going two hundred and fifteen miles now around the college, incomprehensibly fast near this high africa. And to answer your question of context, is really, really difficult in sport to understand like the significance, like we use words, but we've move yond words. And what I would like to really see is technology make sport even more accessible and story telling, because the thing is, is to perform.

Mark, a software eats the world. The one thing that I think we can probably feel pretty confident about live human sport is going to a remain incredibly important because this is the last bathroom work gonna let lebron start wearing in tron ic legs that are allowing in the jump sixty, fifty. That's not the tradition of the sport.

Like if you see how baseball sort to come back, it's actually the things we used to joke about baseball oh, so slow is so born now there's actually something to be said for the anticipation and the lack of like instant delivery that matters. And I think technology making that more available without interfering with IT is gonna huge. I had a bunch conversations with the team is doing the enhances games.

And i'm fascinated by how traditional sports people have come back in. And like, this is wrong. My, well, have you actually talked to him?

Because first of all, that sounds like what they're doing is what you guys always should have been doing, which is like if the F, D, A allows IT, IT should be allowed everywhere. But more importantly, you allowed swimming suits. You allowed rubberized sneakers like few nights in massive billionaire.

Because you figured out that if you put rubber on the bottom of a sinker that I gripped on IT people would run faster then if they didn't. It's like to your point, the guys who are competing in the person on four hundred years ago, five hundred years ago, a thousand years ago, clearly weren't doing IT where the dirt had been brought in and chemically altered. So they had the exact padding for the friction of the grass, like all of this stuff wasn't taking account. And so technologies made a lot of things Better. But I think people just escape by the need for IT to be great story time .

yeah to that point, I think people also must attribute what is technology, right? Who is to say that an injector able is so different from a different types hue, which is so different from a software that allows you to review your footage in a different way, like all of that is a form of technology and it's just different lines that people have drawn around what is isn't acceptable.

And I guess it's interesting, at the very least, to see people chAllenging those lines. And I think just to close things out, since you have been a student of the games, you've watched your father create the modern day version of them. What are you excited about this year?

One thing that has happened in the last twenty years is the amount of parity in sports that have traditionally been owned by americans is eyes opening. I mean, I don't know when this is going to air, but you know, last night, team U. S.

A baseball team came within one point of losing to an african nation that i'd never played in international basketball before. And I think that's a function of technology. I would venture, I guess, that things like starlink have actually allowed for people to consume training videos in youtube.

In all those have learn how to play that game. And then you add IT that the ubiquity of technology and the quality of shoes and all his self. So I think that can be a huge farber.

I also think, and this is gonna a weird thing to say on a podcast that is entirely about technology. I think the thing that is gonna be the most popular about the olympics is gonna. The things that technology really isn't touching, like obviously, Simon biles is this transformative freak of nature that comes along once in a generation that defies all we know about our genetics and h and everything else.

And I think that seeing her compete, particularly in the context of four years ago, when he really bravely said, I can't do this because I have a mental block, and then overcame that, I think that we're all rooting for this experience of watching her collectively as a group. The olympics is at its best. The thing in the olympics does that is beautiful, is that brings us together humanity in a singular moment to celebrate excEllence.

And I do think that we do all hold excEllence at the highest levels of our respect to humans, and that's really what sport in the olympics is about. The olympics are run by, which called the international olympic commit, as represented from every country as part of the ioc. And they vote on what country is going to.

And and a lot of cases, the people who are at the I. O C are politicians, former military guys like men and women who have served their country in different ways and get elected to this monday place. And so you would think they're be tension, but because he was about sport, there wasn't. And yet they would talk a tony smart about how they were onna beat each other in some arbitrary sport that are even on our.

And my mom said, the olympics has the ability to replace war in many places where war would have happened, not all war, obviously, but like the fact that these two people might want to fight each other, but because they are given the fifth world cup or the club world cup, or the olympics, or whatever, they have this opportunity to do in a way that is actually team building, like people coming together, even though their competitors. And I think that that's the thing that we can look side of the olympics is you're onna, get inundated with all the coal technology and everyone will have IT Johnson and Johnson will have some cool way that you can pick your shampoo o based on whenever someone biles does. But all of that is in the context of fact that we're showing up because we're seeing the purse version of the human experience of what can the human body actually accomplish and then what does that look like when it's had to head with someone else who pushed themselves that hard?

All of the garbage that we all watch an instagram about the like kids inside you, you just have to get up before thirty the morning and eat your blood. These people actually did that stuff. And now let's see what they can actually do.

And they did IT yeah in tear point. It's a combination of not just done being there, it's their whole life being dedicated to that sport, and it's just the most human thing. There has been so many takeaway in this podcast.

But I think to your point about whether it's like concerts or live sports, as technology continues to accelerate and in the world, it's become super clear that people are deceiving these super human experiences. And I guess the olympic is where the most superhuman of humans show up. So thank you for sharing both you're past but also your experience today.

Thank you for having me. I really appreciated.

All right, if you made IT as far, make sure you subscribed, because we have several olympic thing upsurge dropping in the next two weeks. And if you enjoy this episode, drop us a line and break this park, cast a com, flash a sixteen cy. We would love to hear from listeners as we work our way up the pocket korean.

We'll see you next time.