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cover of episode The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation with Brant Pinvidic

The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation with Brant Pinvidic

2022/7/27
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Brant Pinvidic: 本书的核心观点是“三分钟法则”,即在三分钟内清晰、简洁地传达信息,利用好莱坞讲故事的技巧,提高说服力。他分享了自身在好莱坞制作节目的经验,以及如何将这些技巧应用于商业领域。他强调了前十秒钟的重要性,以及如何避免让听众在第一时间就失去兴趣。他还介绍了WHAC方法(What, How, Are you sure, Can you do it),帮助人们构建有效的推销和演示结构。他认为,与其试图克服所有异议,不如专注于清晰地传达核心信息,让听众自己决定是否感兴趣。他还分享了在撰写本书时,如何遵循三分钟法则,并为此付出了大量努力。他认为,在推销或演示中,穿着、语气等细节并不重要,关键在于清晰地传达信息。在向他人推销你的产品或服务时,避免过度强调自身优势和价值,以免显得过于急切。在面对面的推销中,避免使用过多的华丽辞藻或总结语,保持自然流畅的结束方式。他建议主动承认并处理潜在的负面因素,可以提升说服力。他认为讲故事并非指讲述个人经历,而是指清晰地引导听众理解并接受你的观点。他还强调了在商业活动中,无论采用何种沟通方式,都应该确保信息能够独立存在并被他人理解。他建议通过观察听众提出的问题,来判断你的推销或演示是否有效。他还建议熟练掌握核心信息比死记硬背更重要。他建议制作两套不同的演示文稿:一套用于面对面交流,另一套用于独立传播。他认为,在任何沟通中,“保持简洁”都是一条重要的指导原则。在推销或演示中,前三分钟应重点阐述“这是什么?”和“它是如何运作的?”这两个问题,其余部分可以根据听众的反馈灵活调整。 Chris Hutchins: 作为访谈节目的主持人,Chris Hutchins 与 Brant Pinvidic 就“三分钟法则”进行了深入探讨,并就其在不同情境下的应用提出了自己的疑问和见解。他分享了自己在推销节目和寻求合作方面的经验,并就如何改进自己的节目推销方式向 Brant Pinvidic 寻求建议。他与 Brant Pinvidic 就如何处理听众异议、如何有效运用故事讲述技巧、以及如何设计有效的演示文稿等方面进行了深入交流。

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Brant Pinvidic explains the origins of the 3-minute rule and how it helps in delivering effective pitches by focusing on clarity and brevity.

Shownotes Transcript

#67: Award-winning Hollywood producer Brant Pinvidic, joins Chris to discuss The 3-Minute Rule – his effective method of saying less to get more. They cover how to deliver a pitch or presentation that grabs your audience’s attention, how to structure that pitch using the WHAC method, owning the negative instead of trying to overcoming objections, and how the phrase “keep it simple” is the ultimate guide for all conversations.

Brant Pinvidic is an award-winning film director, veteran television producer, C-level sales and presentation coach. He has been named to the Hollywood Reporter's 30 Most Powerful Reality TV Sellers and is widely recognized as one of the great creative sales leaders in Hollywood. His most recent book is “The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation)”.

Full show notes at: https://allthehacks.com/3-minute-rule-brant-pinvidic)

 

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Resources Mentioned

Connect with Brant Pinvidic: Website) | Twitter) | Instagram)

Brant’s Resources:

Brant’s Top Travel Destination Recommendation:

Companies Mentioned: 

 

Full Show Notes

(1:31) Brant’s 3-Minute Rule: Say Less, Get More

(05:53) Crafting Your Pitch with the WHAC Method

(11:34) Applying the Method to Writing "The 3-Minute Rule"

(15:34) Navigating a Hypersensitive Audience: Feedback and Outreach

(21:20) Providing an Easy-Out and Wrapping Your Pitch

(27:02) Owning Negativity vs. Overcoming Objections

(31:33) Hollywood Storytelling for Effective Pitches

(39:43) Mastering Communication in Decision-by-Committee Settings

(45:12) Practicing and Rehearsing for Pitch Excellence

(47:30) Guidelines for Effective Presentation Slides

(50:16) Life's Guide: Keep It Simple

(53:55) RV Adventures, Travel, and Everyday Connections

(59:40) Brant’s Top Summertime Travel Pick

(01:01:04) Connect with Brant Pinvidic Online

 

Connect with All the Hacks

All the Hacks: Newsletter) | Website) | Membership) | Email)

Chris Hutchins: Twitter) | Instagram) | Website) | LinkedIn)

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