Michael Jordan In His Own Words
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I wanted to make an episode, this book that Michael Jordan published when he was about a half way to his career. And I spent the week reading that book. And I also read this long forever piece about Jordan when he was fifty and when I was done with all that I was just reviewing at, oh, my notes and highlights I didn't think I had I just wasn't as excited about.

I don't think I had enough good information. Taxi make an episode. And so since that wasn't good enough, what i'm going to do instead is i'm republishing this episode that I made about Michael Jordan that I do love, and it's based on a book that I absolutely love and highly recommend you buy called driven from within.

And so even if you listen to this episode, when I first came out three years ago, I would listen to IT again. And if you haven't heard IT before, then you're infer a treat. This is one of history's greatest competitors in his own words.

And I just want to tell about two quick things before we get into IT. I'm hosting two more conference this year. The first one is july twenty to the thirty first in Scotts valley, california.

The venue is absolutely gorgeous. IT is surrounded by beautiful california redwoods. The second one is in september seven to the twenty nine in Austin, texas, directly on the colorado river in a included spot fifteen minutes from downtown Austin. These events exist. I do this for one reason to help you build relationships with other founders, investors in high value people.

The last event that when I did march, sold out and was a massive success, people traveled all over the world to be there, and they left with new friendships, new business partners, new advisers, new customers, new investors and new energy and inspiration. IT is so important to invest time, energy and resources into building these relationships. The best way i've ever heard this put was from someone that designed in personal relationship for family offices, he said.

Relationships between two people like this, these investor founder types, they produce non linear returns. Here are a few details that you need to know before you attend. Number one, I ran out every single of I do.

I ran out the entire venue. That means every single person you see there is there for the same reason and has the same interest as you. Number two, they are all inclusive location.

I mean, you get yourself there and I take care. The rest, you're lodging, your food access, all the events, it's all taken care of. Number three and four are related. Number three, these are events for already successful people that have already progressed in the career, that already built a successful career. The Price should not be stretched.

You if you are just starting out in your career, the pig cast is free, is a world class education on demand for free, listen to a users ideas to build your work, and then come to another event in the future. So that is is, number four is a smaller events. This is intentional, the one in beautiful Scott vali, california among the redwoods is going to be around one hundred and twenty to one hundred thirty people.

The one in all in is going to be around one hundred and fifty people. I will a be there the entire time. The one change are making for the second and third event that is different from the first event.

Way less stage time for me and way more small group conversations if you want to attend. Do not daily, daily. I'm doing both of these events in partnerships being advertised non only on this podcast but on business breakdowns.

I'm and invest in the best on doing that partner ship with them for the Austin, the and then the art of investing podcasts as well for the Scott's valley, california ets. So you are welcome to attend both events if you like. Some people have already bot tickets to both events.

You can see more details and apply to the event by going to founders podcast dot com for such events. The second thing, and i'll make this really fast here, in the episode here, Michael jorn talks a lot about how his career was made Better as a result of the setting he of the great people that came before him. I have made myself a tool, and now it's available to use.

So I now made you and me at all that allows you to do the exact same thing. IT is called founders notes to develop founders notes, stock com founders. The next, just a and IT allows you to get access to every single one of my highlights, notes and transcripts for every single book and episode i've ever done.

It's in one giant database that you can search, so you can search by keyword, you can have sage, which is the assistant search and and synthesized the data for you. Or you can read highlights by book an existing founder notes to subscriber semi. This message this week, he says, found her notes is literally a compounding tactical advantage over my competition.

So at the end of this episode, which you're onna hear me, you're going to hear me use founders notes to answer the question, how did history s great test founders think about hiring what you here was not committed to memory this. The the most important point IT came from me doing a keyword search on hiring in founders notes, this becomes a superpower for you are a compounding tactical advantage, as the ones described said, because he gives you the ability to tap into the collective knowledge of history s greatest founders on demand. So make sure you stick around to the end to hear that.

I think the last twenty thirty minutes is remarkable. And of course, don't forget to describe the founders notes document, that is, founders notes dot com. And now I hope you enjoy this episode of ichael Jordan.

In his own words, his relentless determination produce six N B, A championships in some of the most spectacular performances in sports history. While he's enduring Grace and unique sense of style made him equally famous in the worlds of fashion, business and marketing and driven from within. Michael makes IT clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way.

His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the baseball court in into every facet of his life. Nearly three years removed from his last turn as an athlete, Michael schueth air Jordan shoe has helped push nike y's brand Jordan division to nearly five hundred million dollars in sales. This is a book about the power of collaboration in teamwork.

They all inspiring energy generated when people combine their creativity and passion and a fairly st desire to lead. Whether is waking up at six A M to work on fundamentals as a high school junior, or spending hours with legendary designer tinker hatfield on the infractions of state of the art che design, Michael Jordan has never waive red in his desire to be the best. Everyone knows the results in driven from within.

Michael Jordan and those in his inner circle revealed a philosophy that made IT all happen. So that is from the inside cover of the book time when we talked about today, which is driven from within and returned by Michael Jordan and mark veco. So IT is not going to do this book right now, is actually two hundred pages into another book that hopefully come in next few days.

But ever since I read in almost seven hundred page biography, Michael Jordan, I couldn't stop thinking about IT. Just the ability to look into Michael Jordan mindset and Operating system really motivated me and really more really fired me up actually. And so I read like briefly the introduction to this book.

And I was like, you know what I need to do this right now? I feel compared to I can't put this book down. So in the the last few days known did I finished reading, I read this entire book, but also would go on youtube and every free moment where i'm washing the dishes and in the car i'm i'm going for a walk.

Whatever i've been doing, i've been looking up videos and listening to Michael Jordan speak, not videos about Michael Jordan, but literally downloading into my mind as much as I could just him talking. And that is what also this book because most of IT there's a couple like little he has been yet little little stories from people like his moms and his oldest friends uh the the shoe designers tinker hafid he he worked with for twenty years on did the Jordan shoe and you know with his main business. But the vast majority of what i'm going to share with you today is just straight from the words of Michael Jordan and you and I will have the ability to download his mindset straight from him.

And there's some ideas that i've learned from both these books that I don't think i'm going to forget, and I make sure i'll point them out to USB as we run over them today. So this is a Michael talking like what why does this book exist and what it's about? And when I want to eat you, you remember he's talking he's not talking about his playing career.

He's talking about his business and was facing. So this book is, you know, almost watch one years old. I think that and I think it's a great illustration of what a lot of these other great minds that you and i've been studying, they always tell us to never interact.

The compounding that is hard for our minds to grasp that all the profits are far into the future. So twenty years ago, it's party of Jordan brand, which he refers to his brand. So in the book of all brand Jordan in modern day, he says as a Jordan brand so I don't want you to get confused about that, but i'm going to read IT as its appears in about which is brain Jordan.

But the Jordan brand, uh you know, over twenty years ago, was in five hundred million dollars of sales. Fantastic business, right? You fast forward twenty years in the future.

He did not interpret that compounding. And now they're doing seven times at a month, three point six billion a year. So let's go to this.

He says no one and remember, he's talking about the business. No one could have predicted the outcome because I was never following someone's leader Operating of an existing model. There were no models for what happened at nike.

As you remember, if you listen to the podcast, I just the previous podcast, when he signs at nike, they're doing twenty five million dollars a year in revenue and a large endorsement contract for an athlete at the time would be like a hundred thousand dollars. He says there was no models for what happened to nike, and certainly nothing close to what we were created with brain Jordan looking back. So again, this is why the book existence, what about looking back, isn't about celebrating the results as much as IT, is about understanding the process that produce those results.

It's been about leading and staying true, authentic, to those fundamental values that flowed downstream from my parents and later, coach dean smith. As a college coach, U, N, C, moving through the business world for time, I recognize that the structure success there is no different there than IT was on the basketball card. Great companies have a lot in common with great teams, players who practice hard when no one is paying attention will play well when everyone is watching. And so right there is, what really surprised me is his complete dedication to practice how much he he talks about IT over and over again. And that one of the the main ideas I learned from Jordan that I don't think i'll ever forget IT was so surprising to me and it's something he's going to repeat over and over again.

You know I just struck me well as reading the um the inside cover two a few minutes ago um and I did make the connection until first whatever reason is just pop in my mind there but if you go back like you'll see you i've done an extensive amount of reading and study of people like Steve jobs, jeff BIOS warn buffer through the pop of my mind over decades of their career, right and was fascinating to me is how much they they have a handful of ideas that they repeat over decades. Jordan shares that trade with with them. There's a lot of things that he's saying when he's thirty five, when he's forty, that he's still repeating when he's almost six years old today, just go back to this.

There's no shortcuts. I've always believed in leading with action, not words. And I learned very early to follow my instincts.

This is, again, these ideas you can repeat and over again. My standards have always been mine alone. I've never tried to live up to the expectations of others, and everybody knows the results.

This book is about the process. The values that form the foundation of my playing career are the same values that define brian Jordan. I truly believe those values never go out of style.

So such a very begin the books and asking a question, will there be another Michael Jordan? sure. There is no doubt a player will come along who we will build on what I ever accomplish, just as I built on the example of great players before me.

And then he talks a little about like the growth of the N B. A in the game since he is retired and that there's obviously more successful as a business in general, a lot more fans. And so the the the rewards, the players are not only larger, but they come quicker.

And he's not sure that's actually beneficial. So saying there was in a line of corporations looking to invest in Young N B, A. Players in one hundred eighty four is often the other way around today, meaning that you could have he had to prove that he had the ability to play and then he got the rewards.

He saying that there being a player that are being rewarded on future potential and that this is his a his opinion why that could be potentially detriment is often the other way round today, which makes IT a lot harder for Young N, B, A players to realize the depth of their potential. It's hard to spend all summer working on one aspect of your game when you have already received the payoff. I never had that problem, and now I was going to go until they were motivated.

I wanted to prove what I could do. This is something he repeats over over again to when my plate, when my place started, prove providing moth rewards. Then I wanted to prove I deserve them. I never felt the desire to rest on what I had accomplished.

I never felt like I deserve to drive, drive a bently when I got my first contract or leaving a mention is actually storing when to share with him later in the book, which which talks about his really surprised me how financial the conservative was that I was not expecting that for him and actually kind of funny what motivate team to be so, uh, conservative to because he he was terrified at the idea of ever how to get an actual job. Uh, those things might be symbols of success to some people, but there are a lot of people who confuse symbols with actual success. What's the left? If you got all the money and buy the best car, there's no way to go from there.

There's no where to go from there. And so this point is like I just focus on achievement and I knew that the the financial rewards would come from that achievement. When we won one championship, P, I wanted to win two in a row.

When we win two, I wanted to win three arrow, because Larry bird and magic Johnson had never won three straight. Nothing of value comes without being earned. So I just support here all everything i'm reading to you now is coming right after one, right after another. There's not really narrative to the book. What I really feels like a so IT goes in order, like the design of the shoes, goes to all like the the thought process, the growth of the business as a result of all this.

But really a way to think about this book is just Jordan just speaking and freely, like off the coffee, if you have the conversation with the friend just into your brain, everything he learned from his now his playing ker, but building the brand and giving you his mindset and Operating system himself. So he saying, nothing of value comes without being earned. We're gna get into his model, which he, which he got from his high school coach, which I think fantastic tic, but he talks a lot about the, you know, the fact that he looked at himself as a leader.

He says that's why great leaders are those who lead by example. First, you can't demand respect because of a title or opposition and then expect people to follow you. That might work for a little while, but in the long run, people respond to what they see.

I practice hard every day because I wanted everyone of my team is to know what I expected out of myself. If I took a day off, then I know they would too, just like my high school coaches to say it's hard, but it's fair. I live by those words in a few pages later he just got this great sentence, which really is an echo of this idea that you have talked about over and over again that the score taste care of itself.

Um another rather surprising thing I learned about Jordan. He just focus on being as good as is, as great as his craft as possible. And he knew if he did that, then he d get the rewards he, he, he deserved.

I figured if I was good as I could be at playing sports, eventually he would pay dividends. I didn't know how, but my main focus, or in my focus, was to be the best player in whatever sport I played. That's all I ever thought about.

So this point, the book is still reflecting on his early life. This is about what is jet like. We talked in the last podcast that you know the fact that is, dad told you, you good anything, go in house with the women, get out of here, like, really burned a like A A stream sense of like motivation in him.

And so there's two main ideas. He's to i'm going to started this page on him talking about his father's opinion of him when he was a kid. But really the thing about Jordan, I think, is too, he's got two really good ideas on this, on this page that he shares with other people.

I'm going to the short hand, on the new year of myself was have one speed go. That is something I learned from. No one of bush now found a Victoria and checked cheese.

He was a mentor, Steve jobs, hired in one thousand, nine hundred years old. Steve jobs, and he said, is like, when I gave Steve bs a job at a tari liked, there was no, he had one speed. He, he was all out all the time.

And then this really, the second idea really surprised me, not because the idea behind him, because he was, he said, IT plica. And this an idea, and I ve talked about over over again, if you want to be truly created, something fine work that feels like play. Ah so this is journal is dad.

He didn't think I am t to anything because I had no hand skills and no mechanical skills. The way my father looked at IT, there was no guarantee that be able to make a living member. There's just like a Normal, maybe lower middle class family, family willing to north CarOlina.

So his idea is dead ideas like you have to be able to be if you are mechanic, you always fix things for other people. Then you're guaranty some kind of way to to make a living to support yourself in your family, right? So he's like, that's that's what I did.

That's what you should do. So because I know who hand skills, no mechanical skills. That's when my father looked at IT. There was no guarantee i'd be able to make a living as if if you didn't have the skill and no be guarana you like a living. But I never thought about that.

All my energy was focused on getting where I had to go and join talks about one of the motivation, so that I wanted the freedom to do what I wanted to do. And I wanted to do IT my way to this day. And this is shocking, because Jordan is is widely known for one of the greatest work ethics of any sports, any player in sports and any sport ever.

right? And body saying to this day, I don't enjoy working. I enjoy playing and figure out how to connect playing with business to me.

That's my niche. People talk about where work at exit player, but they don't understand what appear to be hard work to others. We simply playing for me. We were playing a game.

Why not play as hard? You can. And so it's on this pages. Mom is talking about stories from his childhood that this, the sentence might be surprising, right? Michael wouldn't have done anything if we didn't remind him.

Not, not money came to sports, but just doing chores, going look for a job. He would have laid around and looked at the T, V. All day. And so I think a lot of people have that problem like I don't feel motivated. You prayer your prayer driven individual on general, you just pick the wrong profession.

If there's somebody out there, the hostel, you know they dragged in so big, like all crap I don't want to go do about to do that, find something else to do. If you told joran here, go to go work as mechanic. I got to go sit in office from nine to five and answer emails.

He are examples he's actually used in in conversations. And I think they're also appear this book. You know, it's like to me that's torture. I have to force myself to do the things.

I won't work very hard at them, but if you say, hey, I have an opportunity to make to be a pro athlete and I will work from the time my eyes open in the morning time, I go to bed at night, and no one will have to push me from behind. But with interesting, he was not always this way, so that that leads me to the next section, where this is about his first mentor and a constant desire to improve his skills. And this is, this is his, his high school coach.

So this kind of coach, hearing cohering, is the guy that gave him that live model. It's hard, but it's fair. Coaching was the first one to see in me what I saw in myself.

He picked me up every morning. My junior year took me to the gym before school and worked me out. He was my pusher.

He was one of the coaches who would just talk to you. You have to stay focused. M, J, you can do this.

M, J, get your grades up. Man, get your grades up. Most days I enjoyed IT.

Some days I didn't feel like going remember the whole idea about, I didn't feel like doing IT because he explicit talks about your feelings don't matter. Business is about service to others. When he is playing, he feels at his obligation.

Somebody paid their heart. They worked all week. They pay their harder money to buy a ticket to watch me and to play, to entertain them into that degree.

I think it's smart to have a motivation that's bigger than yourself. But this point this point is that doesn't matter of my knee. Her its my ankle hurts. I don't feel good. I have an obligation because i'm serving other people to go out and give my best effort.

So most days I enjoyed, some days I didn't feel like going, but those were the days that coaching would push me, actually, my goals, able to play that role for himself, right? He made this big old poster with the drive, with all the drills listed, and we went through them every single day. That's how I got started.

I wasn't a great athlete at the time, but I wanted to be, I wanted to be admired. I wanted to be respected. I wanted the girls to respect me too.

All of that drove me a lot more than most people think. I didn't have any status at the time. That's what you saw, meaning, you know, was in the best player, wasn't excelling.

I was going to prove you wrong. Just watch me. That was my mentality. And then he is an idea that thinks very again, surprising that he starts with low expectations.

And then he will tell you over over and you should be constituting on the fundamentals. But what I found interesting is like he started low expectations, but once he reached that low expectation, uh, he he didn't response laws, right? He picks the next target.

But as he's moving up that progression, his building confidence. So it's going to that you will see what I mean. My expections are very low.

I wanted to be the best player at at the park in wilmington. Then I wanted to be Better than my brothers are the guys in my neighborhood. These were my expectations.

Make them time. My depression make diversity team and a high school, impress the coach, get a four year scholarship to a major college with each. And he ends that sentence there.

But if you think about this, I go to college, win a championship and college, try again. And in a champion, get a go to the N, B, A. Spent seven years trying to win one.

Then I win two, then I win three. And I was watching this other interview with him, and I was like, the real quick with a reporter. But like, you've just one three.

Isn't that enough? He's like enough for might be end up for you but he's like, no, there's always something else, something that's coming next. He says, with each progressions I gained confidence. They talks about what he learned in in from his college coach, coach dean dean Smith system wasn't about excel at one phase of the game.

He was about excEllence in every phase of the game, scoring, rebounding, passing, playing, defense, in support of the progression that had to occur to get him to the next levels affect that. His coach lies. His high school coach lies to get him into a five star baseball camp and before Jordan is just isolated in north airliner, he does not know how goody is, but his coaches sees other people playing. He's like, you can play with these guys three, once a blind get them into the a into the, uh, baseball camp.

I'm not going to repeat stuff I already covered in the in in the last podcast but this was new information was the fact that the guy running the coach after running the camp was so impressed that originally Michael only was to stay for one week and um so the the guy running the camp his name is mister gr thinker calls his parents and I don't pick up Michael and so this is is mom Michael mom were reading the memory each week we would sit their time well. You know they they their finances were type, they had stick to a budget, stick to figure out and which bills we can pay this week, which one we can. So we got this guy calling, saying, hey, you know, come, Michael needs to stay for a second week.

We don't have the money for IT. And this blue my mind, each week we sit down to figure out what what bills we are going to paid. We had paid for one week of basketball amp when mister girl fin kle called, we told them we only had one week.

One um called to say, hey, Michael needs to stay for another week this guys like you understand your sons go on crazy um so he says, um he called we told him we only had money in the budget for that one week mr. Girl fin kle just let us have IT he told us we didn't know the skills of our sun. I said, sir, that's okay.

We pay for one week and we're coming together. He said, i'll give them the money. And then Michael James and talks about what this camp gave to his confidence and his family.

Here I can play with the best, best people around. I'm as good as, actually, i'm as good as they are. I was full of energy.

After that second week, I thought I must be doing something right. All I wanted to do was to improve, to keep getting Better. I became a sponge.

I got a glimpse of what success look like. So in a fast ward in the book, he's in chicago rookie year right away. He's like, okay, this guy is not playing.

So there is can be some stories from friends, uh, two different stories and two different people here. Let me give me the first one. You couldn't help you notice this guy was different from all of us who were already with there with the balls.

His practice habits were unmatched. And so that's an easy you know, that's the idea he repeat and it's an easy idea for unit use. And whatever feel they were in just makes equipment.

No one is going to prepare more than me. No one is going to practice more than me. His level of effort, his level of competing, stood out.

He always wanted to take you to the next level if the other guys didn't take their effort, they are effort up, then Michael had no problem embarrassing them. And so then we have another store in the same patron, different person, really the midst of myself in this page, practice, combine practice, effort and education. You have, see star wars, you, this little ugly thing, but he's the genre master.

He's the guy who taught everybody. Everybody went to yottle for knowledge. When you sit around talking to any older person who has lived her life to the fullest, they have great stories to tell because we've had great experiences. Michael is sota. He's always been an old soul.

That's probably a try attributable to the education he got from his parents, the education he got from dean Smith and college, and in the education that he got the olympics with Bobby night, he was more mature than the average twenty one year old kid coming into the N. B. A.

And you see that maturity to, if you watched the last stance because he's Ricky season, you know, think about IT your kid from a small town. Now you're drop into chicago. You have A A nice contract.

You know not nearly like comparable to what athletes today make, but you're making a lot more money. You've remain your life, you have more freedom, your plant, you have people even though you know at the time, I think they were like they didn't. It's all half the arena in chicago um but you know you have you proba feel good about yourself.

He goes, uh, looking for his teams one day knocks on the hotel room goes in and he sees most of the boys member, the balls, crappy team buncha, you know, average players, not really serious about the craft, goes in there. There's a bunch girls, there's a bunch alcohol, bunch people doing cocaine. And he just turns around his are, well, i'm leaving, i'm out.

And so this is the maturity for a training rural person to not given to the temptations, because those temptations would get in the way of what his goal in life was. That is very rare. So this next section is called uncompromised. And I want to pull before me this year, I want to pull out. I have a bunch of notes from these talks that I were listening to the last few days.

One of them comes there's like this long second hour long talk on youtube where my goes to sitting down and being uh interviewed by the magazine car cigar officials, an auto and they're talking about this is like two years before in the last dance is released and they hear the rumor and like what's not out yet but he says, Michael says something those are interesting, I think ties into the section. The book always like this thing. If you want to watch the last answer, you it's gonna my unwavering dedication to the game and really think that I think unwavering and uncompromised or similar ideas.

What you talking about here, some players look at me for all the wrong reasons, marketing admiration, money made off the court. They don't understand the foundation I had to create to support everything that came afterward. They don't know about lifting ways to seven years, practicing hard everyday, finding ways to motivate myself every game, game, sitting up half the night with an ankle on the bucket vice, or hooked up to an electronic stimulation machine.

They don't know about any of those things. In a sense, my experience created a vision that obscured the hard word, work and commitment. With all the attention on the surface, it's easy to become confused about the source of the money and glamour.

In the great maxim that that I think would condenser is still what he's telling a serious, the fact that the public praises people for what they practice in private. The public praises people for what they practice in private. They're seeing the money.

They are seeing the private jet. There's seeing the commercials. They're seeing the championships.

They don't see the hours of practice. The fact i'm getting my knee drained, my angles mess up. I woke up at seven A M.

This morning. I I uh, lifted to wait for practice. I worked on jurors after practice, and so he gets that was punched on here. You have to be on, you have to be uncompromised in your level of commitment to whatever you are doing, or can disappear as fast as IT appeared and continues. The team don't pay tension.

The wrong things, pay tension the way I play the game, pay attention to my passion, pay attention to the idea of focusing on improvement everyday, pay attention to my commitment. Commitment cannot be compromised by rewards. ExcEllence isn't a one week or one year ideal.

It's a constant. There will be days when you don't feel on top your game, but your commitment remains constant. No compromises. Look around. And just about any person or entity achieving at a high level has the same focus.

The morning after tiger wood rally to be film mickelson at the four championship in two thousand five, he was in the gym by six thirty to work out no lights, no cameras, no glitz or glamour uncompromised. So something I learned that was surprising in this book is the fact that jorge, almost of nike to set up another company, and this is a few into his career. So this is joran talking about IT then I want to talk about um then we have his agent, David folk talking about this time.

And I love comparing comparing you know the same die hard competitive spirit that Michael Jordan applied to his game fill night at the same competitive spirit in building nike. And so says, so when my contract was coming up, uh, he came to us and said, so he's talking about there's two executives and naked Peter and rob, they were really like Jordan la asia on leason to nike. And so they went up, dip in out and saying, hey, you know why we start our company like your own equity, that you can build the business.

And joris talking about this, so my contract was coming up. They came to us and said, let's go out on the edge. Let's do something different to start on show company.

Peter was our lead designer, and I had work very closely with them. And rob was a very good, close, good friend of the family. And so joran really about loyalty, person relationships.

So he was. And so this is is agent talking about that. But Michael was a nake, and he was becoming the most successful endorsement in the history of profession sports. To say that I was in shock, we'd be an understatement of the century. First, I thought rob was a really close friend, and to think that he would have done all this behind my back amazed me.

Second, starting your own company seems at this point, seems the kind of thing that is the kind of thing that seems really sexy, rather and exciting to climb, because they are not seeing the downside. I had a meeting with Michael parents who were very, very competitive, and I said, you don't understand, this is going to be like world war three for fill night. And fill is a very competitive guy, that this is his number one talent leaving and he's not going to say, no, a problem.

You have my blessing. Take my number one. Endorser good luck pill is a competitive guy.

Nike wanted to take over the world. Michael wanted to take over the world of basketball. So that drive was mired from one another.

They are parallel stories. And i'd love that stated expressive, because if you read, i've read and i've gone, I read, reread, fill nights book. I don't like thirty podcast back like that. I did another episode on shoe dog now have read two books on Michael spent a long time study them.

I do believe that that that is that is my understanding as well, and i'm glad it's stated to explicit here they are parallel stories that the same idea manifested in two different personalities and two different industries. So what they want up doing here, that smart, is they are using the other offer as a leverage. So David and his parents talk jorn out of doing this, but then they use that offer as a way to get acquitting, to actually get brand.

Jordan nike put a big day on the table that expanded our line, gave me more creative control. This is a joran speak here, uh, gaining more creative control approval rights with the nike appeared. We were expanding a line when, in essence, we're restarting another company beneath the nike umbrella.

Rob and Peter understood my feeling. They told us to use what they were trying to do and to get what we wanted from nike, and that's what we did. So then there's a great story about when Michael Jordan gets to meet warm buffet and and and get to hang out and spend some time with them.

And they really realize that this is A A different animal, same beast. And he has to do with how they come about making their decisions. I have always wanted to know what successful people used when they were evaluated in deal or making decision.

I was with coca cola early in my career, and they would put me on a pony show all over the country to meet bottlers. Uh, I would take almost days. I'd go in the supermarkets everywhere, shaken hands.

On one of those trips, I was an old honored, and I had the opportunity to meet warm buffett. He invited me out on his boat. First of all, I don't like boats.

Now this is the richest guy in the world the time, and he's the largest shareholder of coke. I said, mr. Butt, I don't mean if you, but i'm afraid of boats.

He said, don't worry, we have life jackets. I told them you're going have to give me to to give me on that boat. And so then they have this decision. Actually, this discussion, I asked him about his decision making process.

What do you think? What do you think about when you're making your decisions? What is your thought process? And he says, whatever my gut tells me, that's what I do and so mics like, oh, i'm the same way.

I thought that was pretty wild because up until that point, I wish you many time making decisions I wish is asking myself, what do you feel once I made a decision, I didn't think about IT again. IT was strictly off god that I made a decision to go a deep with folk. That's how evaluated to deals before I send my contracts.

I don't think about IT again from that point forward. It's still amazing to me. They are given the decisions to warm buffer makes and the money that transfers decisions that he still goes with his gut.

I just felt good hearing that from a guy like him. Or to me, I just felt good hearing that from a guy like him. And now we got to the part where imagine earlier, I was kind of surprising that how financially conservative was.

So tinker hafiz ld, main designer like his, he calls him his right hand man in the Jordan brand for the designer shoes, goes to visit Michael sa few into his career, and he goes to his house. And he says his first house after got married was a Normal place. IT wasn't anything special whatsoever, and he was a major super star by then. That was an interesting aspect to Michael that remind of me because i'm there is a great story, bill gates to go to visit uh, Steve jobs and they are working on on a deal and he goes with house and bill goes, yeah he sees like his his house.

He sees his family and you know build the time had had been living and I think it's got and do or whatever his a his he's like a sixty thousand square foot house and on the lake in washroom right you know got a lot of uh like attention because like leading technology of its day and all the other stuff that he built into IT. But he asked the job, he go, he was, do all of you live here? He couldn't believe he's like how mode, relatively modest for the amount of wealth that Steve jobs had, but he didn't need to feel to do the same.

You know what bill was doing? So this is Michael talking about. That has always been very conservative financially. I came from my advisers and I listen to them because I was scared.

You don't want to be like some of the guys at the end of end of their career with nothing to show, looking for work. That was scary to me, the idea that at some point time i'd have to go get a job. I've seen a lot of of people who had opportunities to be successful and wealthy, but they made critical mistakes.

I pay attention to those things. Money never drove me. sure.

I wanted to be successful. I wanted the nicer things that success brings. But my passion was pure. The way I played and the way I go about things has never had anything to do with money.

And part of this motivation was the fact that even when he was in his early days of his career, his mom would repeat the story of joe Lewis. I didn't know that I heard the named joe Lewis. I didn't know what what she's about to tell us.

I often told him about joe Lewis, the boxer. He died homeless. He didn't even have money to bury himself. He had no discipline and no direction.

And then just a quick paragraph, two ideas that he repeats that I think are with reiterating one blinders on focus are just like when the horses, they put the horses on the line, the blinders on the horses, so they don't look left and right. They just look forward to whatever their goal is. I think a lot of successful people are in life, have that mentality.

And then the Steve job quote that I repeat over over again that remind me of uh reminds me of there's a lot of parallels to in Steve job mro Jordan. So you will be a your stick for quality. People are not used to environment with excEllence is demand. So you saying i'm very secure my ability to focus on what I want. If I have a goal, no one is going to deter me from what I want to do.

I'm going to get up and work out in the morning and do all the necessary things I have to I am not going to be talked into looking the other way when I got to the point where was a senior part on the balls, the guys, the guy who'd been, the guy that who had been long as I started to exert my leadership vocally. I guess you could say I became a tenant, or at least that's how some people choose to interpret those actions. That's not how I view that.

I knew what I took to come from from where we were in one thousand eighty. I had put IT on the line, and I had earned the right to let my team know what I expected to them. And IT was no more than I expected of myself.

I played in front of eight thousand people night in the beginning that never determined how hard I played. It's easy when eighteen thousand people shop to watch you to play, and every game is so sold out. It's not hard to find your motivation in that environment. I was playing when chicago stadium was half empty, and my effort was exactly the same.

And a lot of which Jordan has to say, he says is an area to and you start reading some of my notes, you because i'm going to get to the electrode in the book and not a include the notes, which I think you are very valuable and just hearing him talk as well. But it's about managing your mind in this mindset. So in in addition to practice and just saying, hey, no one is going out prepare me.

No one is going to practice more than than I do with my craft for IT. That's so another idea that i'm going to take from Jordan. The other idea is another main idea that I think I at least I definitely sugar with this like I can't like worried about what's going to happen the future.

Like, hey, i'll be happy. I'll be satisfied when I get to x, you know, then you get to x and you like play that game with. One thing I learned about joy that is just shocking to me is he just lives and thinks about this moment.

He did IT when he was playing in the balls. He did IT when he became an NBA owner. He talks about IT when he's building brand Jordan.

He talks about IT now is almost a six year person. And actually let me just read this to now because this is when he's fifty eight. And he says, I want to go through.

I want to go through a day or a week not worrying about what I have to do on wednesday or thursday, because I won't then enjoy monday. It's just this more living in the moment. He has different ways to say that same idea. All is now, all you can focus on is this moment in the example used in the the last party test was the fact that, you know, he just want his championship is playing the piano.

Don't champagne everywhere, smoking guards and the guys is I K you got another one in you is like, it's the moment, man, live in the moment we're doing this now worry about that C2C that discipline IT takes and I think you've AIGC if you have little kids like you know, they're just usually happy and even if they're set, they get over well fast because it's all for for you know eighteen months like my son is. Now it's like everything is just whatever happening at that moment. And I think everybody, like every human struggles with that.

But it's especially driven, motivated people struggle more. And I think we have to learn to live in the moment because if not, you're compromising the present. You just said, if i'm worried about what's happening on wednesday, thursday, I can get you on monday.

And I have limited monday's left. He talks about, you know, I he might be fifty four. I said, I said fifty eight.

I now coming to mind and things and fifty four at this point, the interviews, I am fifty four years old, you know, have a limited time, whatever is forty four of the same same difference, you know. But his point is like I have limited monday's left. I'm not going to ruin them by worrying about something.

All worry about wednesay when I get to wednesday. All worry about thursday when I get to thursday. Sorry, let's go into this page. Um this is know what you want and don't rely or don't really pay attention to other people's expectations of you.

Another thing I learned from kobe bryant too, because he was given the interview ah with a mother shot and you talk about, know when you go to struggles like you. What about the fans expectations of use the the the the this question a mod reaches asking kobe and I love IT because kobe is like the stanko face. The stink is like, like if you taste that you smell and really gross, just hidden with a stanko face.

And he's like any shook has had immediate, like the execrations will never be hired. Yg, and I think that the idea there is like you really mess up reviews, people to have y're able their cable, putting external expectations on you that are higher than your own. Uh, back to this note, focus on the present moment and then it's all you can control of.

Focus on the present moment, all you can control. And then why not me? So let's see what what and saying here.

All I knew was that I never wanted to be average. I just wanted to follow what I felt. My father put a chAllenging for me in front of me.

I knew we expect IT so back you know, be a mechanically whatever um the expectation I have for myself were beyond my father's expectations. My thoughts were way beyond the idea of preparing my self for jobs so I could be like the guy down the street. I had dreams.

They were my dreams and I had no fear of them. And this is an important sentence. I knew going against the grain was part of the process. I wasn't limited by someone else's view of how my dreams s should look, or whether they were reasonable or not.

So they talked about like, what do you do after you identify the goal, put all the work in and then let the future emerge? That is a lot different than forcing the issue because you're worried about an outcome that hasn't been determined yet. Anything can happen if you're willing to put in the work and remain open to possibilities.

Dreams are realized by effort, determination, passion and staying connected to that sense of who you are. Why me? Why not me? And he's saying, oh, don't worry about the future.

Whatever happened? What happened? He saying, the point is, like, if you did everything possible, if you know you put all the work impossible, then let the results land where they are.

That's not the same thing is just being, oh no, whatever may be will be no. It's like i'm going to do my level best and then if I know I do that, I will be okay with whatever happen. And so let me give you a call from another interview.

I never feared about my skills because I put in the work. If you put forth the work, then what are you afraid of? And then this is a line from his holiday.

me. Speech limits, like fears, are often just an illusion. So then another idea is going to pop up in the spoke over over again.

It's really an introduction. And why he's worthy of study is his extreme mindset. This is the extreme mindset of Michael Jordan.

So he says, if you wanna win, you have to pay the Price. It's not complicated. If somebody didn't want to hear that for me, find, go play somewhere else.

Come on, man, you might be sick, but you can still play. I remember when we were playing detroit, and one of our guys was bent over after getting hit. I said, don't let them see you in pain.

You know why? Because they gonna do IT again. And that's onna. Take your mind of what you need to be doing. Show that you can stand up to whatever they have to give let them know it's not affecting you and they won't do IT again. But every time you wipe out you bitch about IT, you cry to the ref.

All that all i'm going to say is shut up and play you know what you're trying to do, don't let that happen. Play right on through that stuff. And so that is one of his main criticisms about the players that came after him.

The fact that they don't look at IT, they look at like almost like there's an echo to what we learn from the great advertisers s of the past. The fact that a lot of people say, hey, I made, I made some tires by my tires. It's like, you think the good best ads is service first.

Like what can I offer you? But johann's point was like they paid money for you to play, like you should show up and play right. And what he's saying we're here about, you got to learn how to play through the pain. Don't let people see a struggle where the cases for some reason, when I got to this section and maybe think of a uh a of of a paragraph that takes place in Henry ford's autobots phy, my life in work, because Henry ford had the same mentality about service first, you're serving your customer first, and your feelings and and desires come second.

And so he's writing these words almost one hundred years ago, but if IT echoes exactly what different mentality was when he was playing basketball, I pity the poor fellow who was so sauce and flag that he must always have an atmosphere of good feeling around him before he can do is work. There are such men, and in the end, unless they obtain enough mental and moral hardiness to lift them out of their soft reliance on feeling, they are failures. Not only of their business failures, they are character failures.

Also, IT is if their bones never attained a sufficient degree of hardness to enable them to stand on their own feet. There is altogether too much reliance on good feeling in our business organizations. And Michael is not just preaching us like he actually lives this.

That's what gives his words I feel more way. This is the continuation of this extreme mindset of Michael jorden. A leader has been willing to sacrifice, help everyone else get to where they need to go.

No did where the team is Better. No one, no one could take days off with the balls because I never took a day off horse. Grant and I had a falling out because he wanted the day off here and there, and I would chastise him for IT.

That's what leaders do. They set a standard, and everyone has to live up to that standard. IT is the same.

In every great organization, you have to rise to our level. We are not going to drop down to years. I apply that standard to whatever I do.

And this is his mom on the same page reflecting on this. And I ve got earned every bit of this. I tell people, do not have the ice packs.

Do you know about the ice packs on his knees, how we hubbo LED out of chicago stadium and nights barely, unable, barely able to make IT home? I remember that day in utah when they called the flu game, which when we learned is the food portion a game i'll never forget. That day I told them, don't play tonight.

You were too sick. And what did he do? The best came out because you find a little bit of strength where you keep going, when you keep going, that determination and focus the idea that he wasn't gona give up until he had given his last, that is life, give you your best and all the good things will come to you.

Then a few pages later, they're just two sentences, two ideas that are conveyed in two sentences that I want to bring to your attention. And this is tinker hatfield describing what it's like to work with Jordan. He's just deadly cooly efficient.

And then Jordan talking about how approaches everything, which I love, I focus on the little things. Little things add up to big things. And for some reason, why I was reading this page in the book IT made me think of, I did this two part is like a one of the longest episodes of founders.

It's the Peter to oisin de. I think it's back in the thirty, something that I read. Ryan holidays book conspiracy y, which I thought the story telling the book was fantastic.

And then Peters book ks, they were a one. And there's something I heard ring on a podcast one time he was doing like the book tour doing these interviews to publicize that that released that book. I think that's very high foundation.

Um anyway, he said something about Peter tiles approach to the conspiracy to get revenge again somebody that that he felt wrong him and he's describing the whole that book and all the different decisions that they had to go into uh from from Peters a projective the successful outcome and the sentence was IT was ruthless efficiency and hyper competence that's the same description of Michael Jordan as well. Now I remember the point of study, Michael Jordan, people like him, because it's not like the person walking around. The average person has any work close to this extreme mindset that that Jordan does.

This is an example that this guy telling a story has been Michael friend for twenty five years. And this is Michael Jones. You can write the fence story.

This is crazy. I was really close to ralf Samsons. Raph had a big puma contract when I would go to boston with roof, we go to the human warehouse.

I would do the same thing when I go out to nike with Michael theyd. Say, whatever you want, pick IT out and will ship at you. I had my cloth separated out half, two and half nike.

Michael comes to my apartment. We're getting ready to go out. And he says, many is kind of, can I borrow one year jackets? I said, sure, go on the closet.

He went in there and saw everything separated out. He's in there a little longer than necessary. And he comes out of my room.

He has taken all of my pool of stuff out, brought IT to the living room and laid in on the floor. He goes into the kitchen, gets a butcher knife and literally cuts up everything. This was like his second or third deer in the league.

He literally took a butcher knife to at all. When he's done, he picks up every little scrap and walks IT down to the dumb ster. He then says, hey, do call Harry tomorrow and tell them to replace all this.

But don't ever let me see you in anything other than nike. You can't write defense that how Michael thinks very fast for in the timeline. This is Jordan talking about his time on the dream team.

And so one of the sentences that stuck out from last week's book, or a couple of the book, the last book, rather, was that Jordan had been surprised, learned how lazy many of olympic teammates were about practice. And then he says something, or the office is something that just gives me goose mp, gives me chills. They were deceiving themselves about what the game required.

Think about the extreme mindset of Michael Jordan. This is not only like you have multiple of us, like it's extremely hard. You know what?

Four hundred players, something that four hundred people from that exact number can get to the MBA then said the even smaller uh number gets to be an auster and even smaller number gets to be chosen for the olympic team. This is who Jordan is talking about. And then he saying, even when you ve got to that level, they didn't understand the importance of practice.

They were deceiving themselves about what the game required. But there he got to olympics. What are are you talking about? And I was think about that was like, pull how many of those players yeah, they got to olympics.

They had individual. They got deep in the playoffs. One of a lot of them, none of them one six championships on the team, and a lot of them never won a single championship.

So I think that really t is into like this extreme outlier mindset that joran posses. I'm just onna read nearly this whole section to you because I thought is very interesting. He says one thousand nine hundred ninety two sa olympics was one of the best times in my life.

You're time about the greatest players in the world, guys who had every story written about how great they were, all the things they could do and had done on the best workout. All I thought about was, I want to see this for myself. I want to see what those, these guys are all about.

That was my motivation going to the olympic games in one thousand and eighty two, we were coming off back to back titles. I was exhausted, but I had to see these guys for myself. I'd played against them, but I wanted to see how they practiced.

The best part of the whole thing turned out to be the practices. All we did was lineup in play chucked daily. The coach of the olympics, he just say, come on, guys, let's go hard for an hour.

Two, let's get loose. That's all he did. He didn't coach.

He didn't call fans. He just saw the ball out there. The games were competitive as hell. IT was open down the court. We had twelve players, but john stockton had broken his leg and Christian lakor later was on the team, but he was still in college and no one would let him in the games. We played five on five.

If magic got off to a good start or anyone else, the talking would start these with the teams mean, Scott, Chris milan, Larry burden, patrigno ing. That was our five. They had magic jli, malloy, Charles barkley, Robinson.

And think about this, he be magic in the finals, be dxo in the finals, be malone in the finals, and b Charles barkley, the finals that is crazy and realize that tire red sentence. We whipped their us every day in money. Carolo began to the most heated match of all time.

Magic was telling us how great lakers were in how showtime was the best baseball. Me pippin are listening to this on the way practice. And we say, okay, we're going to show you what the new kids are all about.

Me and magic talk trash back. And fourth all day, I was guarding him, and i'm saying, you don't have korean now, you got to do with all yourself. At the other end, he was guarding me and I blew right.

Bim, i'd be trashed talking. This is a neutral team. We beat them so bad.

Then when the game was over, magic said, we aren't leaving. We got to keep playing. Scottie, I looked at bird and we said, we're ready to go.

Magic said, why are you ready to go? And we said, because there isn't any competition here. Magic didn't speak to us for two days. So another thing that's joran says in this book, i've also heard him in any view, motor times important, like if you are being authentic to yourself, you're making decisions from your instinct.

You that's the only way you're going to have a long term success because you can you if you're just following that, you trying to fix something like you can do for short, about time and then he combines his ideas like skip the shortcut, like it's supposed to be hard. It's hard, but it's fair. Member, his model is going to remind me of there's a quote in the book the hour of fate.

I forgot which founders episode is, but you'll see in the architect, if you interested, because is about the the partnership like the I guess that the food and the the unlikely partnership between theatre roseville and G P Morgan. But data roseville s somebody, i'm going to read multiple books on the future body, done anything but three part cast on him, at least because he just a very fascine individual. He lived, I feel, multiple lifetimes, because he dies.

The river of doubt is a great book about, like through the end of his life and just the crazy things that he would do, that also in the europe. But in the the hour of feet, IT said rosebud was forever added. He was a curiosity, always pushing and straining and demolishing friends around him to do the same, feared or love, to roll in the hot sun, over the roughest water, in the smallest boat.

He does not want for shortcut to Jordan and either. So he says, we have become a shortcut culture to a certain degree. We to find success on the basis of fictional attributes.

If the guy has commercials, a lot of money, the girls, the car, then he is considered successful. Whether his performance matches all those things or not, success, to me, has nothing to do with how much money you have or what kind of car you drive. I always wanted to know where I fit in with the best authenticity is about being true to who you are, even when everyone else want you to be someone.

IT is a lot harder to become the best you can be when you're focus on trying to be the best version of someone else. There's nothing authentic in that. And if it's not authentic, then it's not going to last.

And so that reminds you something he said this interview car fishing auto interview because it's like, you know N, B, A team, you got businesses going really what what is most important to and the drink says of all the things involved in my strongest passion is the joran brand. Because I can impact that in a much rather sense than owning an abating to be able to continue to continually talk to that consumer, to interact with that consumer. It's not dependent on how the season.

This is the most important part. If I had to pick, if I had to pick of all the things i'm involved in, the most important is the Jordan brand because it's my D N A. It's in my D N A.

IT is who I am. This is a story coming from the the preparation, his work ethic, that he was a previously applying the baseball night, applying IT when he and the minor leagues, trying to be a baseball player. And really this is the Jordan doesn't have an off put in story when Michael did get himself ready to play baseball was growling.

He would get up every morning, go to the complex, uh, before way ahead of the other players, he get into the bad in cage, swing the bed and knock around the ball. He would do this for an hour and ninety minutes. Then the team would show up, and Michael would go to the regular practice, which in about three hours, then he would go back out for another hour.

His hands were so raw that the glasses would rip open every day. The trainers would rap his hands and gods and tape. He looked like a Price fighter.

The next morning, Michael was back in the cage swinging a baseball bat for hours. He never missed a day. Not only did you not, is a day he never said a word about his hands.

That's how you get ready. Once the on button push, there isn't an off button. So another idea I love, the fact that Michael was always have something human from his parents to something applied for this life, is that you got to take negatives and terminal positive.

So he's got this really famous commercial, uh, nike commercial. Uh, it's the nike commercial about failure. And he was going to a real great because I pulled transcript.

Ah, i've missed more than nine thousand shots of my career. I've lost almost three hundred games twenty six times. I've been trust to take the game winning shot and missed.

I failed over and over and over again in my life and that is why I succeed. So he's asked, i'm going to combine this with that, something else I heard talking. The view is like what you're biggest red.

I don't have regrets to when you have to lose to be successful, you have to have something that wasn't successful to be happy, you have to have disappointment. And to me that the idea he's expressing, I just have one sentence for you here. He's talking about the the commercial.

I just read you. The idea of not being afraid to make mistakes are using negative outcomes to create positive ones was great. And so let's go back to this minds that the reason i'm talking about, hey, like you you get close to George, you hear, is worried you you read books about, he watches interviews.

You're really downloading his Operating system in the mindset that he approached to his craft. And he talks about the mind over over again and he says, the mine will play tricks on you. The mine was telling you that you couldn't go further.

The mine was telling you how much I hurt. The mine was telling you these, the, you tell you these things to keep you from reaching your goal. How weird, interested.

Very crazy. This is right. You have a goal. Your own mind is trying to play tricks so you don't accomplish. I go.

The mine was telling you these things to keep you from reaching your goal. But you have to see past that turn IT all off if you're gonna get what you want to be. I can read this again.

The mine will play tricks on you. The mine was telling you that you could not go further. The mine was telling you how much I hurt.

This is Michael Jordan. This is not a soft, weak person. And he's telling you the mind, please, my mind, try to do the same thing to me, right? This is extremely important.

The mine was telling you how much to hurt. The mine was telling you these things to keep you from reaching your goal. But you have to see past that turn IT all off if you're gonna where you want to be. So there's a couple quotes somewhere before I go the next page from um my notes on the all these talks were watching so one of this I think that will help and Michael says work ethic eliminates fear and actually you know what before I go back to my notes that what he started at the mine planning a trick on you that you can be here for work work ethic, eliminate that.

Uh jeff basis in the next page, jeff basis, what Michael about to tell us from my me what jeff basis said, he says, uh, jeff, stress primarily comes from not taking action over something that you can have some control over. So Michael saying, I was as prepared as I could possible have been for that moment. I couldn't go back and practice a little harder.

I knew I had done the right things to prepare myself for that situation one way or or another. I knew I was prepared to be successful. Now, if you know you haven't prepared correctly, which is what jeff ish saying, where is the rest of stress or you haven't worked dead and that you haven't worked hard enough, that's when other thoughts and emotions creep into your mind.

That is stress. That is fear. Pause here. Go back to this work at the eliminate fear, right back to dorn's paragraph.

IT is the same process for doing anything anywhere in life, no matter how bigger, small, without running a CoOperation, taking a test in the second grade, or taking a shot to win the game at that moment. And I double underlined the sentence, this is fantastic. At that moment, you were the same total of all the work you have put in, nothing more and nothing less.

If you are confident that you have done everything possible to prepare yourself, than there is nothing to fear. Back to my notes on the talks. I have total confidence in my skill, so I am not afraid.

The same idea he's expressing. I think that like fifteen year gap achin those two ideas, it's obviously very fundamental. He still talking about IT more notes.

I know I can play this game and I know I can play at the higher level. You've got a lot of guys with the ability, but they don't have control of their mind. I'm not making this up.

How many times is Jordan saying the same idea on her? Again, the importance of having control over your mind. A lot of people can run and jump and shoot, but they don't have the killer instinct and the confidence in themselves to perform those skills.

Let's go back to this, this then having informed by with leffie Jackson from the psychologist and meditation, the living in the moment, like then, boom, uh, idea. I want to allow whatever is going to happen, to happen at its own rythm. That is just there's a single quote on entire page.

I want to allow whatever going to happen to happen its own rhythm, something he told Opera. That's kind of similar to that thought. If you chase something, you might not get IT.

If you put forth the work, the next thing you know, it's bestow upon you. Okay, so now he's got a bunch of ideas on this page. So I notice my driving force was to show people what I could do, wake up and go on the attack.

We are on the office all the time, so there's you can find these principles of nike in the early days, I think the first marketing managers want to wrote IT out, but they said that we're on the offence all the time. Jordan was the same thing. And then find ways to trick yourself.

Let's see what this is about my driving force. My passion was to impress people with what I could do. IT was the idea somebody might be sitting in the stand who had never seen Michael Jordan play before. I thought about that person who had never experienced the excitement or the entertainment I could provide.

I would wake up in the morning thinking, how am I going to attack today? And the idea, you know, even, how do you, how do you have that motivation every day, even after you? Now he's got the accolades, his all star gold models, MVP championships, gotto.

Trick your mind, you got ta play games with yourself. I never knew what my motivation would be until something during that day. IT wasn't easier as I went along.

Because I accomplish so much, I had to trick myself. I had to find a test within the test. I look at these kids today and they don't know how to trick themselves.

They don't even understand the need to find a way to get yourself ready to play at that high level every night. And now we're going to see that again. He's holding everybody else to high standard, but not a higher standard than he held himself.

And so this this section reminding me of that quote I say to you all the time that I think is extremely important to know, comes from founder four seasons. Is he sharp excEllence is the capacity to take pains before be the section to you. Let me read some more coats from these interviews that I think you're accurate.

What am about to read you member earlier? He saying, i'm not going to fall into your level, right? My competitive drive is far greater than anyone else i've ever met.

We have a goal, a vision to obtain. Sometimes you have to do IT when you're tired. It's a test of your will to succeed. So how does this relate to what's happening?

Starting out when he's playing on the wizards goes from being gm to going down, trying to to get to the players at washington, cora Brown said, I was harder on. I was harden, and I was because I never believed he had ever tried to push himself. He had developed bad habits.

And I don't believe in bad habits. Tomorrow's kids are gonna have to see someone playing heart, see someone practicing the day after winning a championship. We have to provide examples so they can relate to that ideal.

Otherwise we will lose the gap that IT starts to fade away. And twenty years from now, you'll never see someone play sick or get out on the floor with a sore ankle. So on the same section, we have A A friend of his a like add to what Michael saying here.

I saw guys sitting on the training table for two weeks of the spring echo. Michael had a backbone one day and we literally had to Carry them off the floor and drive him home, drive them home in a bed of a truck because he couldn't move. They gave him treatments and ah they gave heat treatments and cold treatments all night long and he played the next night.

He had fluid drained of his knee. I don't know how many times one night he had twenty two ccs of fluid drain. Do you know how much studies? And that was before the game.

So again, I think mcs words resonate because they're not just words and he's not you have you know, sky, you have a migrant get in here. Hey you you're back starting now because in the last and the Michael incursion, playing like like just go out to be a decor. He that won't work if he didn't do himself.

And so what do you say? You have a goal on you. You have a vision to obtain.

Well, sometimes you're gonna have to do IT when you're tired. And sometimes you're not going to feel well, you have to do anyways. It's a test of your will to succeed.

Let me go back to my notes. There's another another thing he says in the other interview, if you love something and your goal is to be successful, there's a certain Price you have to pay. There's a certain accountability you have to hold.

Later in the same interview, he says everything comes to the Price and i'm i'm going to read a the last note I have on this and then off just finished the book um because really this is something he said about his dad and he saying at twenty five years after his dad was murdered, right? And part like part of reasons founder exists, of course, like we want to learn like how they thought about work, the ideas they had. They spent forty, fifty years over their career.

They have obviously picked up useful information that is useful for for future generations. But work is just a microlight. A smaller part of life is really like how to to learn how you have a great in life. And so outside of the work relationships, I think about the personal relationship to a lot because these are life stories.

They're not just work stories, right? And really something that has I I feel like i've benefit greatly from reading these books is understanding the profound impact that the your the relationships, how your relationships with other people affect their journey in life IT could be your close friends, obviously your kids, your, your, your life partners, your spouse, whatever IT is. But there's two that he just has a few minutes there.

She's two ideas that jumped out of me is the fact that, you know, he's having this discussion twenty five years after dad died. So the impact that you're gonna have, if you if you have kids now, maybe you have kids in the future, like how important that relationship is to your kid and know that's going to affect what you do with them. Your actions are going to affect their lives long after you don't existing more.

And then journ the ability of processing to get control of his mind, to take the one of the most negative things that could ever happen a person and say, i'm gonna didn't have control vert. I didn't want to to happen. But moving forward, it's gonna a positive impact of my life.

He says, so this is something when he's asked about us five, twenty five years after his, after he died, I had him for thirty two years. I never look at IT from a negative sense we talk about. I'm not, yes, I wish he was still here, but I had him for thirty two years, right? Obviously he was murdered.

I think about him practically every day. So those two ideas, like, yes, I do want to dip and but I had him for thirty years. I got a relishing the fact I did have for that long for that dep here the time I wanted more but I didn't I don't control that I had for thirty years and even almost three decades after he's no longer with me.

I'm still thinking about em every day. So let's go back to the book. This almost ended on this because I thought I was so such a great thought, like, IT doesn't have to be someone else. IT could be you.

And so he says, for the for the chinese university shoe, we asked, who going to be next? Who's onna? Come along and take Michael john spot in one way another, just about everyone is going to go through that kind of search.

The idea that you could be you is something all of us can relate to when we think about our goals. IT doesn't have to be someone else getting all the accusation IT could be you. And then we have my go specially talking about the fact that building a team on a business is extremely similar to building a team on a sport differences.

One is negative sum and one is positive sun. Only one N, B, A champion. That could be many, many successful businesses. And really, he's going to touch on one of his main idea, the that wants, at least i'm going to take ways, idea, okay, practice, or at the importance of practice, believe in practice, is is the way I would steal that idea down to its essence, even practice, live in the moment. And then the importance that listening is a superpower.

How shock for you, when you, if you listen to the podcast, the fact that everybody around and talked about Michael is one of the greatest listeners that is not from the outside does not look that way, right? So good to what he says. Here we bring our personalities, our visions and our creativity to discussion.

He's talking about the team, a john brand, and we don't give a damn about getting credit. We are there to create something beautiful, something representative of what the brain is all about, what I think they like about me, as I could MIT what i'm wrong. And I can accept criticism and I can accept creative insight coming from someone other than myself.

There are a lot of people who can do that or won't allow the us. To do that. They all feel like he is an attack on their intelligence or a negative comment on their ideas.

They want so much credit that they can't share the credit. But that dynamics is just a destructive inside of creative team or a corporate setting. As IT is on the basketball court in a test form, business is a team game.

The team can accept that philosophy, the teams that can accept that philosopher, or the teams that get the best chance long term to be successful team sports are no different. Give me five guys who went to work hard and play together, and i'll take those guys every time over more talents, ed, players who can come together for the good of the group. For years, people viewed me as an individual and not a team player, because I scored so much, but I was a team player.

I was just filling my role at that time. Brian Jordan is no different, even though my name is on the product is a collaboration effort. I have the same kind of commitment to the brand that I had to basketball.

I have an intense focus and desire to make the brand successful. But i'm not so dominant that I can't listen to the creative ideas coming member, listen, he said that word, but i'm not so dominant that I can't list to creative ideas coming from other people. Successful people listen.

Those who don't listen don't survive. And then Jordan clothes are just a reminder that you just have to focus on the moment. All is now in all honesty, I don't know what's a head.

If you ask me what I am doing five years, I can't tell you this moment. Now that's a different story. I know what i'm doing moment to moment, but I have no idea what ahead.

I'm so connected to this moment that I don't make assumptions about what might come next because I don't want to lose touch with the present once you make assumptions about something that might happen or might not happen, then you open up the possibility of making mistakes. You start limiting the potential outcomes. I don't make assumptions.

I know what I know, and I deal with my life based on what's happening right now. And that is where I leave IT to get the full story by the book. If you buy the book using the link this and show, no, you will be supporting packets at the same time.

That is two hundred and thirteen books down one thousand ago. And I talk you again soon. okay.

Ay, so what you're about to hear is this question was as a few months ago actually recorded as a few months ago, they asked, how did histories grays is think about hiring at all the answers, people think I have a Better memory than I than actually do you know if people say you, David, have a great memory. My wife would laugh at that. I forget things all the time.

It's not to have a good memory. It's I reread things over and over over again. Every single answer, every single reference about to hear in this ti minute media episode came from me searching all of my notes and highlights.

That option is now available to you if you like what you hear, if you think it's valuable, if you're already running a successful company and you want an easy way to reference the ideas of histories. Great entrepreneurs in a search able database that you can go through at your convenience anytime you want. Do you go to founders notes dot com and sign up? I want to start out first with why this is so important.

There's actually this book that came out in like one thousand nine ninety seven, it's a called in the company giants. I think it's up to two or eight of founders. It's two stand for N, B, A students, remember correctly and they're interviewing a bunch of technology company founders and in there see jobs is one of them.

This is, you know, right? I think even before he came back to apple and they were talking about, well, yeah, we know it's important higher, but in a typical startup, a manager or founder may not always have time to spend recruiting other people. And I I first read this, this steese answer to this, no, I don't know, two years ago, and I never forgot IT.

I think it's excEllent. I think it's sets up why, uh, this question so important. And you should really be spending existing the early basic face IT IT all your time doing this in a typical sort of commander.

Me not always have the time to spend recruiting other people. Then Steve jump, son, I disagree totally, I think is the most important job. Assume you're by yourself in a start up and you want a partner, you take a lot time finding a partner, right? He would be half of your company and going to positive.

This idea of looking at each new higher as a percentage of the company is genius. Why should you take any less time finding a third or fourth of your company or a fifth of your company? When your N A start up, the first ten people will determine whether the company succeeds or not.

Each is ten percent of the company. So why would you take as much time as necessary to find all a players? If three, three other ten, we're not so great, why would you start a company where thirty percent of your people are not so great? A small company depends on great people much more than a big company does. okay.

So to answer this question, the advantage that um that I have making founders and that you have a big part of listen to founders is not only that I had you know three hundred and biography of entrepreneurs, but I have all of my notes and highlights stored in my read wise APP and that means I can search for any topic, I can look at the past highest of books, I can search for keywords so what I did is first of all, like what i've started, do these a um questions as I read them, decide which one i'm going to do next and then think about IT for a few days. I don't put in that just literally that that I know that's an next question. Just let my brain work on IT in the background for a few days and then i'll go through in searching all minutes.

And so that's what I did here. And so there's a bunch of unit on I may have like ten or fifteen different founders talking about hiring. The first idea is the most obvious, but I think probably works best when you're already established.

So Steve jobs are talking about, hey, you know, the great weight to higher is just find great work and find the people that did that and then try to hire them when you Steve jobs, that's a lot easier right then if you're just somebody does have reputation, maybe you have resources because your companies rather new or not as well. No, David ugly, I just did confessions of an advertising men, couple episodes, a three, o six or something like that through seven. And he did the same thing.

But he's David algabid at that point. So he would find he'd go through magazines, find great advertising, great copywriting, and he would write the personal letter and then set up a phone call. And he says he won't.

He was so well known, and, you know, is one of the best in his field, that he couldn't even have to offer a job. Just the conversation, then the person would, the the he wanted to hire the person, never mention IT and the person would apply to him. Um and so again, I think if you can do that, then of course straight d who find for somebody is great work usually can do this.

I actually have a friend. I can't say who IT is. He's doing the start actually um every friend that's really good at doing this he's finding people that do great things on unit and then just called called deeding them and then getting convinced mental welcome things and that usually were successful for people like Younger people earlier in the rea.

There's a bunch of different ways to think about this in a bunch of different ways to priority. So the first thing that that that came to mind, but I found surprising, is you read any biography on and he had a couple ideas where he felt the optimization, the tables stakes that your intelligent, in your driver and in your hardworking, right we have. Like, you listen to this, usually know that, but he prioritize hiring people with social skills.

And so this is what he said. The ability to deal with people is as purchaseable a commodity as sugar or coffee. And I pay for, I pay more for that ability than any other under the sun.

There's the two. The second part of this, though, and this is also wealth. You have access more resources.

He, he rockfalls would hire people as he found, as he found out to people, not as he needed them. It's not like, okay, standard oil has six open spots. Let's go find six canada, right? He come across what he considered a counter person.

He didn't even matter if he didn't know what they were going to do. He like, i'm just going to stack his team and if you really think about the his partner of state oil, he essentially built a company an executive team of founders, of course, because he was buying up all our company so very well. But um there's a line from tight I want to reach you taking for granted the growth of his empire, he higher county people as found, not as needed.

And then I found another idea in the hiring like the actual interview process. So there's this kind of any verbum I did two episodes know I think it's two seventy and two seventy one. He is the most important american ever, uh, in history, uh in in terms of connecting the scientific field, private emprize and the government.

The most important person to keep a alive for the american war effort was F. D. R. The second one was van bush. Van bush is like the forrest gump of this historical.

He is involved everything from the manhattan project to discovering, like a Young clock shanon, to building A A mechanical computer like this guy literally has done. He just, he pops up in these box over over again. If you are reading about american business history during world war two and post war two, you are going to come across the same vanier bush over and over again.

I read his fantastic auto bike. He called pieces of the action. And I came across this weird highlight. And so this is his brilliant and unusual job, in your view, process.

And so he talked about organza he's running called AMD at ammirati, hired a Young physicist from texas named cg smith. The way I hire him is interesting. An interview of that sort is always likely to be on on an artificial basis in somewhat embarrassing.

So I discussed with him a technical point on which I was then genuinely puzzled. The next day, he came in with a they need solution, and I hired him at once. Here's another idea.

This is from no ambition, no ambition. As the founder of a tory founder, trucker shi, and Steve jobs mentor, he hired Steve jobs. When Steve jobs was like nineteen at a tory, he would ask people, they're reading habits in interviews.

This is why one of the best ways his whole thing was he wanted to build all of his companies, laid on the foundation of creative people. So that's what he's looking for. You like, I need creative people, one of the best ways to find creative people, to ask a simple question, what books do you like?

I ve never met a creative person in my life that didn't respond with enthusiasm to a question about reading habits. Actually, which books people read is not as important as a simple fact that they read at all. I ve known many talented engineers who hated science fiction but loved, say, books on bird watching, a blatant but often accurate generalization.

People who are curious and passionate read, people who are apathetic in a different don't. I remember that that's such a great line, and I always agree with bit. I remember one.

I'm going to read IT, again, a blind but often accurate generalization. People who are curious impassionate read, people who are apathetic and indifferent. Don't I remember one particular woman who, during an interview, told me that he had red every book that I had read.

So I started watching books I hadn't read, and SHE had read those two. I didn't know how someone in her late twins found. That this much time to read so much, but I was impressed.

I was so impressed that I hire her right there and assign her to international marketing, which is having problems. This is why, this is why i'm reading sole second to you a job with a lot of moving parts benefits from a brain that has a lot of moving parts. IT wouldn't be possible to have read that many books without such a brain.

So do you see what you mean? Like we start with, see jobing. This is the most important thing that you, your roles, that leader, the company, the founder to do, right? And you are in. It's so important to study.

This is one glad this this question exists and why i'm glad that I I took the time and I had like the four side to, okay, I actually really organized my thoughts and notes, because there's no way I would have remembred all this without being being able to search. My read was right, but you have rockfeller. This is what's important to me.

You have bush saying, this is how I have, and I you have known bush now saying, well, here's another weird thing that I learned. Let me go through what warm buffer tears about this. So this is about the quality.

One thing that is consistent, where is jobs buffer? bassos? Uh, Peter tio, there's just possible.

And over gan, they talk about the importance of trying to find people that that are Better than you. The the hiring bar constantly has to increase. Now obviously, the large of the company gets that impossible.

Uh, Steve jobs, such a great quote. Where is like pixar was the first time I see I saw an entire team, entire company of a players, but they had four hundred players. They had four hundred team members.

He's like at the time, apple three thousand, that is impossible to have three thousand a player. So there is some number that your company may grow to or just you're just not you're not going to have thousands of a players in my argument. And you know if you get a four hundred I issue, I mean, you'll take Steve word for IT there.

And picks are definitely produce create products, but it's probably a lower mad as well. So warm buffer will tell you to use David organ's hiring. And so Warren said, charlie, I know that the right players will make almost any team manager look good again.

That is why it's the most important function of the founder maybe directly next to the product, right about the product, actually those of people building your product. We describe to the philosophy of organiser's, founding genius of ogly. This would all would be said, if each of us, highest people, who are small, smaller than we are, we should become a company of jars.

But if each of us higher people who are bigger than we are, we shall become a company of giants. David or jeff bassos rather use the variation of organs idea, too. Jeff used to say in amazon, every time we hire someone, he or SHE should raise the bar for the next higher so that the overall talent pool is always improving.

And talk about this dn amazon, where the the, the future harses we do should be so good that if you had applied for the job you are, the haven emails on you will gain in. That's a very interesting idea. Take your time with recruiting. Take your time with hiring.

There's S A great book on the history of paypal to actually I recently become friends with the author is named James SONY um and this is in his book the the most fascinating thing that I found was that paypal priorities speed so from the time they they're founded to the time they sell to ebay, it's like four years Jimmy spent more time researching the book than for he spent six years researching book that I was teasing because like you took a long run a book and they took to start and selling company IT just speaks select the quality he's trying to do but that as a by product of that like obviously with fast but they prior to a speed over everything else except in one area recruiting max ledge and kept the bar for talent, excEllent, the high, even if that came at the expensive, speedy staffing, max kept repeating a higher A B S, higher C S. So the first b you hire takes the whole company down. Let's read that again.

A players hire a players, b players, higher c players. So the first b player you hire takes the whole company down. Uh, additionally, the the company leaders Mandated that all prospects is another idea. You all prospects must meet every single number of the team. Now the next one is the most bizarre makes sense if you study.

I did the three part in my realism, three part series in a while and actually to read those books again because the park is like fifty times bigger than then when I uh, publish his episodes and he's just it's crazy. So he would hire, based on the coin, the self confidence level of the candidate. Listen to this.

I have to seize other about lathing. Okay, this is just okay because this is you read about Larry ellison and he's one of these people like a really easy interface with because you just know exactly who is what's important to that's why I think it's so funny. Ellison insisted that his recruiters hire only the finest and cautious new college graduates.

When they were recruiting from universities, they had asked people, are you the smart st. Person, you know? And if they said yes, they would hear them.

If they said no, they would say who is and they would go higher. That guy and said, I don't know if you're got to smart these people that way, but you definite got the most argan, Alice. And this is why what the personality the founder is, largely the culture of the company.

Apple is Steve jobs. Apple is still js thousand lives, right? I just texting a founder friend of mine. He lost the park cast actually about to the podcast and he's going to dislike, uh, processor discovery like he's already started. A bunch of of companies are really successful.

But he's like I think i'm more of this type of founder than the other type of founder, and that's good that he's doing that because he he's hopefully next mission is like his life mission, you know and you can get realize mission, you to figure out who you are. Ellison, know who he was. Ellison, swearing combat of style, became a part of the companies.

Is identity. This arrogant culture had a lot to do with oracle success. He is another odd idea for you is he shark, the founder four seasons, actually could figure out that in his business, which was hotels, right, that hiring, could hiring a person, could actually be a form of distribution for his hotel.

He gave me the idea because of what, what do we know? What do you? And I know in our bones that histories, greatest founders, all red biography, they all read by grapes of people that came before them and took ideas from them.

Is he sharp for trying to build four seasons? What do you think he did? He picked up a biography of seizure ritz, the guy that risk called his, named after the argued the hotel year of all time.

And when he realized, oh, shit, rich, he says, remembering that these are ritz, made his who's world famous by hiring some of the formal chefs, we decided to do something similar. So what is he talk about? Sees our rds went out important with August a scoffield.

What season or risk was to to building hotels? August coffy was to french cooking and to what happened is your partner with world famous shifts. People come into your restaurant that's in the hotel because the world famous shift and now they know about your hotel.

That leads to more get that, that leads to more activating your restaurant that you own, but also leads to more brand recognition of your hotel. And then as a byproduct that more people staying at. So hiring as a form of distribution, this is fascinating as a fascinating idea.

Okay, here's a problem. You can identify great people, right? Maybe they even want to come work like if you identify them, you've sold them.

Hey, um this is what this is our mission. This is what we we're doing. And yet humans have complicated lives.

They have spouses, they have kids. They have a reason. Maybe they can move across the country to work for you.

You know, they want to. So do the problem solving element that you see these books on. You have to solve like you vary, identify the person, you've recruit them.

They can go for some other reason. okay? Well, the great founders are not going to take no for answer. I read in in this book called lift off, which is about the first six years of spaces. This is what elon musard they had anticipated.

Ted, his friend's issue, having convinced, must they need to bring this, bring Young engineer from turkey on board? IT became a matter of solving the problem. His wife had a job in some Francisco.

SHE would need one in los Angeles, right? That's her space. Sexes, that time. These are solvable problems.

And island's Better solving problems than almost anyone else must, therefore came into his job interview prepared about halfway through, muss told the guy that he wants to hire. So I heard you don't want to move to L. A.

And one of the reasons is that your wife force for google. Well, I just talk to Larry, and you're gona transfer your wife down to L. A.

So what are you going to do now to solve this problem? Must he called his friend Larry page, the cofounder of google? The engineer sats stunned silence for a moma.

But then he replied, given all that, he would come to work at SpaceX. That's really smart. There is another idea when you're promoting or you're gonna promote when when or from without, you know that's depending on you, depending on what what's going on.

I do think this is interesting though. This is again in lush wab, who built this, this really a valuable chain of a like higher companies in the acidic northwest. Actually found out about charlie monger. You should read the biography. He said he didn't say to me personally.

He said IT to in like one of the birch chair meetings that to study leshy had one of the both uh one of the modest uh financial incentive structures, any company that that try mugger come across. So this is what lesh wab that he did not want to hire from. He did want to hire other people from other companies because they might come with that habits.

He liked to train his own executives. And so he says, in our thirty four years of business, we have never hired a manager from the outside. Every single one of our more than two hundred and fifty managers and assistant managers started at the bottom changing tires.

They have all earned their manager job by working up. And then another thing, if you're gona hire the best of the best in a players there, a players don't like to be my romantic. And so this came in Larry Miller's automotive phy called driven.

He owns like he owned like ninety three companies, although you tell a cordial ships, movie theaters, all kinds of crazy. But he also won the the beauty youtube. And what was fascinating, he's trying to recruit Jerry sloan as a coach at at the point, and Jerry sloan and only take the job on one condition.

And I really like IT. I really like this idea. If you hire me, let me run the team and business, right? That's what you're hiring for.

One of the best things we had ever done was higher Jerry son's coach at the time, he said, i'm only going to ask you for one thing. If I get fired, let me get fired for my own decisions. If you hire me, let me run the team slash business.

Here's another idea from Thomas Edison that I think is faster, really. I the way I think about founder is like you're developing skills that you can hire for you, you're going to hire for everything else, but you shouldn't hero and Edison wasn't Edison expressing his views on the premier role of applied scientists, which is what he considered himself. Coin the expression, I can hire mathematicians, but they can't hire me.

And so when I read that paragraph, the first time I know I left myself was developed skills that you can hire for capitalism rewards things that are both rare and valuable. S A laughter will give you advice that you need to hire people, line with your thinking and values. Hire the best people, this is vital.

Hire people who think as you do and treat them well in our business, they are top priority. So this ideas that seems kind of weird, like hire people who think like you. This is obviously right way to build a business.

I think that your business should be an expression your personal in who are as a person at the core. And so I think there is an art to the building of your business. And the reason you use the word art, I don't mean like a hot toy tensions manner that's me at all I don't give me care about, I know are at all really.

I mean that you're making decisions not just based on economics, like there are non economic important decisions based on how you're building your business. Like you could probably make more money doing a decision a, but decision a goes against who you are as a person or you just don't like IT or it's just not as elegant or beautiful and so therefore, you don't do IT. So that's what I mean about, you know hire people who think you you do and would have for whatever reason.

When I read S A lot say that I was okay that there's like this art to what she's doing. One thing that's going to be helpful recruiting a this concert ter til I think this is the book zero to one understand that most companies don't even differentiate their pitches to potential recruits and to hiring. So therefore, like they're just going to as A I product that you're going to wind up with a lower overall taliban.

And so he says, what's wrong with valuable stocks? Smart people are pressing problems. nothing. But every company makes us these claims, so they won't hope you stand out. General undifferentiated pitches to join your company. Don't see anything about why recruit should join your company instead of money of a set of many others. That idea like your pitch, you're actual he would tell you you you shouldn't building on difference in the commodity business.

But even above and beyond that, like your the the mission that you're trying to engage everybody to join you in that pitch, that sail, you're trying to make the potential recruit should be differentiated, should not. If that person is playing to five real jobs, there should not be like, like, they may not like your mission, they may not like your peach, but there ouldn't be able to compare anything else. I another quote from no one bushel higher for passion and intensity.

That's what he would do, or that's what he did when he found Steve jobs. If there was a single characteristic to separate Steve jobs from the massive employees, IT was his passionate enthusiasm. Steve had one one speed full blast.

This was the primary reason we hire him. And one thing all these funds have a common is that you know how important hiring is, and when something important, you do IT yourself. This is, again, elon moscot hiring.

He interviewed the first three thousand employees at space. That time point was one of mosques most valuable skills, with his ability determined whether someone would fit his mold. His people had to be brilliant.

They had to be hardworking. And there could be no nonsense. There are a tonto phonies out there and not money, who are the real deal must set of his approach to interviewer engineers.

I can usually within fifteen minutes, and I can sure, I can for sure to, within a few days of working with them, must made hiring apart. He personally met with every single person the company hired through the first three thousand employees. He required late nights and weekends, but he felt he was important to get the right people for his company.

And then the close on this, we started with Steve jobs telling us why IT was so important and why should be a large part of how you find time. And now will close with what you do after what you do after you have the person. This what he says, it's not just recruiting.

After recruiting is building an environment that makes people feel they are surrounded by equally talented people and their work is bigger than they are, the feeling that their work will have a tremendous influence and is part of a strong, clear vision. So that is the end to that twenty minute mini episode. I just relist n to the whole thing, and IT IT really does.

I think it's a perfect explanation and illustration of why I think founders notes so value because some of those looks I have read in five, six years, and just they really to have a heritable database of all these, these ideas like this, collected knowledge of some of issues, greatest entrepreneurs to reference, and then contextually applied to our own businesses. It's nothing short of like it's magic. It's a really the way think about IT.

I think it's a massive super power, gives me a massive superpower. I couldn't make the pocket without. I also think if you have access to IT to make your business butter. And so if you already running a successful business, I highly recommended you invest in description and you can do that by going to founders notes dot com.