What Leila Hormozi And I Accomplished In Q1 And HOW We Did It | Ep 860
53:35 Share

What's going on everyone? Welcome back to a new episode, joint style between the game and build with Layla. So this is a collab, you know, because we're influencers. We're collabing.

Did you even, did you hesitate when you said the name of my podcast? I feel like you were like, you didn't even know, did you? I wasn't sure if it was scale. Oh my God, no. I know it's Bill. I said the right word. No, you don't. I said the right word. This is so fucked. So we thought we'd give you guys a 2025, one sixth of the way through the year update, which is kind of insane when you think about it. Like we're almost done the first quarter.

How fast that moved. I mean, yeah. Layla, would you like to kick us off? Yeah, Alex. If you had one word to describe the first six of the year, what word would you use? Is dick punch one word? I was trying to think of mine, so I was giving myself time by asking you. Yeah, I think that's my word. Yeah, I would say eating glass. Yeah.

- Eating glass. - I don't think we have the staring into the abyss part. For those of you who don't know, that's an Elon Musk quote that Layla and I both like. He said, "Entrepreneurship is a lot like staring into the abyss and eating glass." Staring into the abyss because you don't know if your company's gonna make it and you're always facing existential threats. And then eating glass because

The way entrepreneurship works is that you are a funnel for all the problems that people either could not solve on their own or did not want to solve on their own. And usually it's both of those things, the ones that they don't know how and don't want to solve. And so basically your every single day is just only solving the worst things on an unending basis. And the number of problems that go wrong is just astounding.

as an entrepreneur, like how can we even function with the amount of things that are going wrong at any given point? But for some reason, we keep doing it. And so here we are. But anyways, that's what Layla was referencing. So it's definitely been an eating glass period. Yeah, it's interesting because I think

I was thinking about it because I think a lot of people obviously go through this phase and it happens no matter how big your business is. And I would actually argue that the bigger your business, the more glass you eat because the problems are bigger. More service area of glass to break. Yeah, there's more glass to break and sharper. But I was thinking about why, like what keeps you going throughout it? And I actually think, I mean, I don't know if you would agree with this, but I was thinking for myself is that I am good at it.

I'm good at eating glass. Like you get, you gain the skill, you know how to make the decisions. It's just that I think what it is, is that you get better at making the decisions and making them quickly and knowing what to do. It's just that the execution is just as painful every time. And I was just thinking about that earlier today when I was thinking, you know, okay, my media has suffered this quarter because I have not been putting my attention there at all.

And I honestly don't put that much attention in general, but it's just that when I do, I like it to be high quality media. And I felt like I've been so distracted that it's just been just shit. And, you know, as I was looking at, okay, making more media versus solving the problems of this week, then I was like, well, why is it that I actually like solving the problems more? And I think it's because I'm like, well, I'm good at it and I know what to do. I know how to solve them. You're better at solving problems than you are at making content. Well, yeah, for sure. But

I think it's just the difference is just it doesn't get any easier anytime. It's like people think when I fire somebody, oh, it probably hurts less. It probably feels not as hard. When we have a lawsuit, oh, it probably hurts less. It probably feels not as hard. But it's like, I just have found that the decisions get easier and it goes faster because you make decisions faster. So you get out of pain faster, but it's not any less painful. Well, I'll tell you what I've been thinking about. Pulling up your Twitter? Yeah. That's where I draw my thoughts.

all right so this this was a a letter um from besos to everyone those were the shareholder letter shareholder letter and this is just an excerpt and i like i keep coming back to this because it's since i've read it because it was so good so i'll just read it and then i'll kind of give you my two cents on it so he says differentiation is survival and the universe wants you to be typical

this is my last annual shareholder as letter of ceo as the ceo of amazon and i have one last thing of utmost importance i feel compelled to teach i hope all amazonians take it to heart here is a passage from richard dawkins the extraordinary book the blind watchmaker it's about basic fact of biology starving staving off death is a thing that you have to work at left to itself and that is what it is when it dies

the body tends to revert to a state of equilibrium with its environment. If you measure some quantity, such as the temperature, the acidity, the water content, or the electrical potential in a living body, you will typically find that it is markedly different from the corresponding measure in the surroundings. Our bodies, for instance, are usually hotter than our surroundings, and in cold climates they have to work hard to maintain that differential. When we die, the work stops, the temperature differential starts to disappear, and we end up the same temperature as our surroundings.

Not all animals work so hard to avoid coming into equilibrium with their surrounding temperatures, but all animals do some comparable work. For instance, in a dry county, animals and plants

work to maintain the fluid content of their cells, work against the natural tendency for water to flow from them into the dry outside world. If they fail, they die. More generally, if living things didn't work actively to prevent it, they would eventually merge into their surroundings and cease to exist as autonomous beings. That is what happens when they die. Now it's Bezos.

While the passage is not intended as a metaphor, it is nevertheless a fantastic one and very relevant to Amazon. I would argue that it's relevant to all companies and all institutions and to each of our individual lives too. In what ways does the world pull at you and attempt to make you normal? How much work does it take to maintain your distinctiveness? To keep alive the thing or things that make you special?

I know a happily married couple who have a running joke in their relationship. Not infrequently, the husband looks at the wife with faux distress and says to her, can't you just be normal? They both smile and laugh. And of course, the deep truth is that her distinctiveness is something he loves about her. But at the same time, it's also true that things would often be easier, aka take less energy, if we were a little more normal.

This phenomenon happens at all scale levels. Democracies are not normal. Tyranny is the historical norm. If we stop doing all the continuous hard work that it is to maintain our distinctiveness in that regard, we will quickly come into equilibrium with tyranny.

We all know that distinctiveness, aka originality, is valuable. We are all taught to, quote, be yourself. What I'm really asking you to do is to embrace and be realistic about how much energy it takes to maintain that distinctiveness. The world wants you to be typical. In a thousand ways, it pulls at you. Don't let it happen. You have to pay a price for your distinctiveness, and it's worth it. The fairytale version of be yourself is that all the pain stops as soon as you allow your distinctiveness to shine. That version is misleading.

Being yourself is worth it, but don't expect it to be easy or free. You'll have to put energy into it continuously. The world will always try to make Amazon more typical to bring us into equilibrium with our environment. It will take continuous effort, but we can and we must be better than that. I just like love that. I just thought it was so good. And Layla and I had this little exchange, I don't know, a while back, not that long ago. But I've been, I mean, I guess I get the same amount of hate anybody does. But I don't know, maybe I read it that day or whatever it was. And I was just like,

why do I even bother? You know what I mean? Like, why do I even, we've already cursed on this podcast, so whatever. So I was like, why do I even give a shit? Like, I don't need to do this. And I was like, maybe I'll just do what some of these other people do and just like, just be vanilla, you know, just like not state things that are controversial. And there's a difference between like what I would consider faux controversy and like true controversy, right? Like to me, faux controversy is like, you know,

you're you're complaining about results you didn't get from the work you didn't do right like that's that's like faux controversial like no one really disagrees with that right it's like it sounds a bit spicy but like it's fundamentally no one's really going to be like yeah you should you know get things for doing nothing right but

there's other things that I believe that are are actually controversial that there's a huge amount of people that disagree with it and Go get up in arms when I when I talk about it. And so I was telling this to Leila and she's kind of like paused and she was like never dilute yourself and It's kind of exactly what I think I needed to hear in the moment and then you know reading this this letter from Bezos was very reaffirming along the same lines and

And so I wrote this as my quick response, which Layla's like, of course, she's going to say something else because Alex loves talking. So I wrote this. You are either a thermometer or a thermostat. Most people are thermometers. What? This is a quote that was from Jim Collins' book that I talked, I said all the time. I've never even heard you say it. I literally had it pulled up. I don't listen.

- Ridiculous. - You say I don't listen. So this is obviously me not listening. Well, let me just read the part that I wrote. - Fine. - I said, "Most people are thermometers. They change based on temperature outside of the room. They use almost no energy to operate. They're completely passive. Thermostats, on the other hand, lead to systems that expend huge energy to change the temperature of the room. They're entirely active.

But not only does it require huge effort and energy to reach the ideal temperature, it takes even more energy to maintain that temperature. Every hour of every day, it must persist, hold the line, literally, to create a different environment from the outside world. And when I feel beat down, I ask myself, am I a thermometer or a thermostat? Will I hold the line or simply melt into the background? Then I try to do what the thermostat would do. I do what I was afraid to do. I say what I think when I know it might hurt. I play when I know I might lose. Make the bet when I know it might not pay off. Trust when I know I might get stabbed in the back.

So much energy, so much effort, but the only alternative is to melt into nothing. So we hold the line. So the quote actually originates from Martin Luther King Jr.

Which actually originates from Socrates. Which actually I would like to just respond with, yes, I completely agree. That has been top of mind for both of us. I actually wrote something that I gave a speech to the team last week. Did you? It did, but you're not on those meetings, so you don't know. Oh. Which I'll read here. So you know it was the original thought. There you go. So you can hear it as well. Yeah, I love to hear it. Sincere candor is one of our core values for a reason.

It's not some fluffy leadership buzzword that we thought sounded cool. It's a non-negotiable standard that keeps us sharp, honest, and growing at the speed that we need to win. Here's what it means. We tell the truth. We tell it fast. We do it with the intent to make things better. We don't sugarcoat shit. We don't dance around the issue. No, let's circle back. I'll let them know next week. Bullshit nonsense when we know something needs to be said. If something's awk, we address it. If something's great, we acknowledge it. If something could be better, we push for it.

This applies across the board. Leaders. If you're holding back feedback from your team because it's, quote, uncomfortable, you're failing. Say what needs to be said clearly and constructively. Teammates. If you're whispering about problems instead of addressing them directly, you're part of the problem. Speak up. This is a company of adults, not high schoolers. Everyone. If you can't take feedback without getting defensive, you're capping your own potential. Growth comes from friction. You have to embrace it.

What sincere candor isn't being a fucking asshole, tearing people down, just speaking to hear yourself talk. It's not passive. It's not passive aggressive comments, vague feedback or waiting until it's too late to address an issue. It's about being honest and having an impact. It's about being clear rather than comfortable. And it's about driving results rather than putting your ego in front.

our clients and those who look up to us to lead the way come before politics egos and your appearance to the team if you want to move fast improve constantly and be surrounded by people who make you better then sincere candor is the standard if that makes you uncomfortable you're in the wrong room stamps but you weren't there to hear that i was not there to hear that but i was there in spirit so i will respond in the same way which is that i agree and i think it's funny that leila and i both independently wrote those things um

Because I mean, I'll just, you know, speak candidly. I think one of the, you know, Layla and I have plenty of our own flaws, but like, I think we've usually been pretty in sync with each other in terms of like what we're thinking, what we're feeling, what's going on in the business. And I think that's the season that we kind of feel like we're in right now. So we feel like a lot of people are trying to

Lower the bar, right? Lower the standard within the company, lower the standard. Obviously they're not trying to lower the standard, right? But like for me with media, like people like just comments that I get on a continuous basis for like just believing what I believe. And so we've both been like feeling that pressure. Yeah.

I think what it is, I was thinking about it, is that with increased success becomes an increased frequency of opposition. So it's not that it ever wasn't there before, but it's that the frequency increases. You know what I mean? Yeah. Because I was talking to the team about it and I was super upfront. I had the new hire orientation. I said, listen, we will not accommodate you.

You will mold into the culture that we already have because this culture works and this is why we're winning And so if you don't like the culture that I'm about to explain then this is not the company for you because it's very potent And it's not what a lot of people want and I was really like heated that day I don't know why I think it's because you know with all the new people coming in and then What I see is that the teammates who do emulate the culture they? Question they're like am I to this am I to that am I and we should always take that?

Good ideas from new people but to try and assimilate into like corporate jargon bullshit You know passive aggressive comment just some of the stuff that like, you know People have old habits the way I explain culture is always it exists on a spectrum So nobody comes in a 10 out of 10 culture fit and any day given it's not like I'm all ever a 10 out of 10 culture fit or you're a 10 out of 10 culture fits like to what to what degree do we exemplify the culture that day and

I just said, I was like, we can't accommodate people. Like you cannot be nice. You have to be kind. And you know, it's funny as I was interviewing someone, he was in his final round and he said, he's like, what's the thing that like, what pisses you off the most about the company? And I was like, when people are nice, not kind. And they think that, and then other people think that they're a great leader, they're a great person because they're acting fucking nice. And it's actually just really mean because you're going to end up fucking up your team. You're going to end up fucking up the project or whatever it is.

because you're trying to save face. I was like, that pisses me off. And he was like, every single person said the same thing. He's like, the one thing that I heard on the last three interviews was kind, not nice. I was like, that's really cool. Our whole team's saying it. Very congruent. We're the opposite of suicidal empathy. What's that? It's where you have so much empathy that you love the person that's hurting you. Oh, understood. And you don't try to stop them because you don't want to disrupt them. We are not that way. No, and I think, you know, it translates into...

You know the media side as well because I think in general especially for you I just think back to the Jordan Peterson podcast where he translates the story of um, was it God? Able-gain able. Yeah, and it's basically like the representation of I just thought this was like a good interpretation of it of somebody

who represents the ideal and then somebody who rather than trying to be like the ideal and being inspired by it tries to tear down the ideal. And I just think that's what most people do. Like anytime you face opposition when you represent an ideal,

you just trigger all these people who feel like it's not possible for them. And you piss them off because then they think of all the reasons why they can't become that ideal. And then they have to say false things about you or make up stories about you, which then goes back to people thinking they're special. You know, I think one of the things that Robert Greene talks about that I like loved in that book, The Laws of Human Nature was,

I don't remember what the law was called, but it's about specialness. Like we all think we're unique. We all think our problems are unique. And we all think that when we don't like somebody because they represent an ideal, we think that they are uniquely bad most of the time. And that because of all these bad things, that must be why they accomplished something or it must be why, like there's no way they could be these good things. And I think that was really interesting because I just think it's really, I just think it's true. I see it everywhere. I think a lot of people have that worldview. Yeah. Yeah.

Yeah. So this has been, I would say this has just been like what's been kind of the theme for us right now. It's been what's top of mind. It's like staying true to us despite increased pressure to kind of bend the knee to conform. And we do have a very potent culture. Yeah. I think for me, it's been within the company. For you, it's been externally. Yeah.

I was thinking about it. I was like, I think I faced the most opposition externally when I first started making content, which is interesting, but that was tough. Well, it's funny because I had two different founders over the last week who visited the headquarters.

and it was during the weekend and you know one of them was like i think you know we were hanging out talking about whatever and then um i was like i'm gonna do this hop into this uh compliance training i was like you want to join and he was like yeah sure it was like three o'clock on a saturday and the whole sales team was there and and i was just like walking them through like you know things to say things you can't say things like that and then just you know drilling it with them and after you know we left you know got it got out of the training he was like

how, like, how did you get your culture so that people work weekends? And I thought about it and I had the same thing. I had the same question asked for me from a different founder the next week as well. And I was like, I think we work weekends and the team sees us work weekends. And so they work weekends. Yeah. Like I've never asked anybody to work weekend of you.

Well, okay. I've reached out to people on weekends, especially if there's problems or things going on. And there's obviously departments that work weekends because that is the nature of that piece of the business. But I've never been like, I need you to work a Saturday and a Sunday just because I want you here.

Like, so hear me out. So I'll say something a bit controversial in the spirit of being sincerely candorous. If we hear I need work-life balance on a job interview, we're probably not going to hire the person. And it's not because, you know, we think there's anything inherently wrong with that. If you want work-life balance, I completely respect that.

It's because we're looking for people who in their spare time like doing the thing that they work on. And so for them, they're not looking for a vacation or a break away from it because they're currently love doing that thing. And whatever role they're in doesn't give them the opportunity to fully flex all the skills they have. So I'll give you an example. So there's a guy on our marketing team who like we're actually right now, literally right now, he's at a summit internationally that he paid for with his own money.

uh and bought his own tickets and all of that stuff to go see some new kind of cutting edge thing or whatever right and you don't like so for him if i reach out on a saturday it's he doesn't it's not doesn't feel like work he's like this is what he wants to do anyways and um whenever i'm like hey have you seen so-and-so's thing he's like oh yeah here's all the cool stuff that they're doing whatever it is and it's it's it's that is what we're looking for where someone's inherent interest

happens to be the work that they do. Because then that team, and just think about it purely from a competitive standpoint. If you have two companies, one company built of people who desire work-life balance, right? And in their quote off time are not thinking about work at all, fine. And then you have another team that's thinking about

quote work all the time because it's what they're interested in the other team's gonna win and so i saw darmesh who's the founder of um hubspot post this really cool little visual and it's just a venn diagram so two circles with a tiny tiny little bit of slice of overlap and one side said work-life balance and the other side said uh breakthrough startup and he said both of these are fine and then he pointed an arrow to the middle of the overlap he said this is not

He said, because you're just not going to do it. He said, no matter how much talent you have, greatness requires toil.

Yeah. No, I mean, the thing is, is like, we're very upfront on the interviews, for example. Like, we are scaling very quickly. We're growing very fast. It requires people who want to put discretionary effort towards work. And whenever people hate on me for that, I'm like, I only need a couple hundred. Like, you think that there's not a couple hundred people on this earth who don't need to have like an extraordinary amount of work-life balance right now? Like, there's a lot of people who love this shit.

And so, I don't know. I just, one thing I've never understood is that I agree that people should have whatever they want, especially like, you know, you have people who they're, they'd have three kids and they're all young and they're raising them or they're taking care of their parents. So they've got like,

Good, good. Go work somewhere where you have a work-life balance. I just don't understand why you have to hate on a place that says, hey, up front, we're looking for people who don't need all of that. And understand this requires working in, quote, off hours. And like, we all love work here. We are competitively great. And I've just never understood why that's an issue. You know, it reminds me of, I don't know if you remember,

He was one of our software teammates from gym launch and he didn't show up to work for three days in a row. And so, and then we said like, what the hell? It was a whole thing. He did it again. We'd let him go. And then he wrote us a Glassdoor review and was like, I felt like I was a prisoner, right? I felt like I couldn't leave. And I was like, what in the world is going on here? And it's just, you know what I really think it is? I really think that anyone who hates on a place

that is upfront about their expectations, treats people well, invests in their team, takes care of their team while they're working their asses off, and you still treat that company like they're doing something wrong, I think you're a victim. And I think that's all it is. And I think victims blame and victims look at everybody as the enemy. And I don't fuck with that.

i've i recently read elon's biography by isaac walterson and there's a lot of really good little anecdotes in there that you kind of see the level of determination that it takes to build something really great um you know among them you know elon showing up at sunday at two o'clock in the morning and being like why aren't there more people working uh as like one level of extreme um but the other part was uh talking about like many tesla engineers

you know would leave Tesla and be like You know burned out and they'd go to some other company and then they would come back to Tesla like nine months later under the conclusion that they would rather be burned out than bored and I think it's just like we are trying to build a company for doers for people who want to take ownership take action make an impact actually see their work get put out and It it just it's not it's you know, I love this quote but it's like

It's a dangerous place to work. You know, that's what we're trying to create that for. It's, it's dangerous place to work, but you're also going to be among like other fucking predators, people who are good at what they do. Yeah. And I think there's a misconception, which I will say, which is like, people hear us talk like that. Yeah. And then they think, oh, I bet you, everybody's not friendly. They're not kind. We have the kindest people in this company. I think that it's like, I always had this, like be a kind killer.

It's like kind killer. That's good. Yeah. Like be a kind killer. Like, I mean, that's what I tell myself. It's like, I want to be super kind, but also be a fucking killer and I can get after it and I can go hunt. And it's like, that's the culture that we have. And I just think that

You know, it's the same thing as people who we bring on to the team. And then when they come in, they're like, I didn't believe it was actually going to be like this. Yeah, we get that feedback a ton. And I think that that's, you know, someone asked me, he's like, what's the most common feedback you get after someone's been in for a few weeks? And I was like, literally that it's like, they didn't believe this was actually going to be what the culture was.

and that it's actually not bullshit. And I just think that in a world of everyone posing and faking, there's just so few that are real. They all say like, oh, my culture, this and that. They don't have a fucking culture. They have like an accidental chicken noodle soup. And so...

I don't know what that means. I don't know. I'm thinking of like a broth with like a bunch of random shit in it. Like, it's just like, it's not real. Just a diluted, a diluted broth. Diluted broth. You have diluted broth. You have water with a little bit of brown. I have chili. Yeah, we got a lot. Chunky chili, baby. Pineapple chicken chili. That's right. Pineapple and some jalapeno. Yeah, that's what we got. I do think that's a misconception. People just think like, it's kind of like us, you know, they see us and they're probably like,

"Ah, they're like robots and they like don't have fun and don't have a life." Well, don't tell them otherwise. It's just like, I actually think that it's hard for people to understand that companies and people can contradict. It's like, you can be hard but soft. You can be fast and slow. You can be outgoing but also very thoughtful. That's just top of mind. I think it's holding in line. I think that the other thing would be just in general,

Well, I've got a cool story about this. So I had an interview the other day with an executive assistant candidate. The one interview. Yeah, my one interview. My one interview of the month. So anyways, I got on and I was like, tell me a controversial belief that you have. And obviously she struggled to give me a controversial belief because she was afraid of whatever her answer would be. But the reality is,

I said, well, don't worry about it. I'll go first. And then I just said a bunch of controversial beliefs that I have. And you did that to me on like our third date. You were like, what's the worst thing you've ever done? And I was like, I don't even think I've ever done anything. I was like, well, I'll give you 10. And you were like, I'll give you my top three. I was like, oh. Well, I was, but my, I'll explain the thing about it where I was like, especially an executive assistant, somebody who's working super close all the time. I was like, she's going to find out what my beliefs about the world are. And,

If she doesn't like them, she might as well know now and we can both avoid the pain. And so it's kind of weird because you have to go against like social niceties and politeness and political correctness to be like, this is what I think. And if you think that's a problem, then you probably shouldn't be here. Or just like go work somewhere where that's that you do have that. Because the flip side is if someone else is like,

fuck yeah that's exactly what i believe and i just have never been around people who've been able to been you know willing to say it then i think they're going to be more bought in and i think we're moving towards a world hopefully where people can honestly just be more authentic and so i define authenticity as how you behave when you have zero risk of punishment now in almost every condition

Every environment, there's some risk of punishment. So authenticity is not a, are you authentic or not authentic, but how authentic are you? So to what degree do you behave as though you could not be punished? And so also to a certain degree, the more resources you have available to you to protect yourself, the more authentic you are able to be because your risk of punishment drops. But wouldn't you say that when you have more resources, you have more resources to lose as well? You have more to lose, but you have more to protect yourself.

- Yeah, that's fair. I think it's why like a lot of people get big, at least on social media, and then they start acting different because they're like afraid of losing it. You know what I mean? - Yeah, no. - I mean, I constantly have to fight that. Not like, I don't ever act not like myself. I just don't want to always reveal as much as time goes on. - I get it. I mean, one of my big goals in life is to die with no secrets. I would like my controversial beliefs to be known. I'm not there yet.

That's cool. I mean, yeah. Well, I think the thing that the thing that really like started pushing me in that direction was that we'd have these for school. We like once a month we ran these that we did the school game. So people compete to build the biggest community in 30 days. It's just it's just a fun way to get people involved and using the platform. And so the winners would come out and like to a man, one of the most consistent piece of feedback I got after the day was over is people would just be like,

you're a lot nicer than I thought. And you like are funnier and like make more jokes. And I thought about that and I was like,

there's some misrepresentation that's occurring because it means I'm not fully sure, like, what is being displayed versus what is real. There's some disconnect. Now, part of that is the algorithm, right? Like, anything that's a little bit more of an extreme take is going to get, you know, boosted further. So even if you have equal representation in terms of creation, you will have unequal reach from those pieces because anything that is more polar will go more viral. Well, also, I mean, like, just saying for myself, from my experience, like,

sitting in front of a camera with like five people watching you and lights on you is not exactly like a natural, comfortable habitat. Yeah. That's what we're making this podcast right now. This is an empty room. No, basically no one's here. Oh my God. So much better. But like, it's okay. My team knows that. Um,

So like, I also think there's like a few things that people don't consider when they watch somebody making content. Like for mine, for example, it's usually like I'm on a time crunch, which is like I have fucking interviews before. I have a call with a lawyer right after. I have to go run a freaking meeting in five minutes and I'm like trying to get that shit done. So like sometimes I'm pissed off because I'm trying to make a video and I know I only have a certain amount of time because I have other things going on. For you, you have so much where you're

It's like, how do I put it? Like the volume. And so it's like energy levels, like how the day is like, did you eat? Did you forget to eat? Like shit like that even affects how a video is portrayed in someone's mood. And I think sometimes people just think, oh, it must be this person's personality. But I'm like, not at all. I think it's very hard to get everything perfect every time you shoot.

And when you do, it's like, oh my God, this is gonna be a banger. And I felt good and it was amazing. It's like a 10 out of 10. But like, those are like from the grace of God. They come like once a month, maybe. Every other shoot, it's like something goes wrong. But maybe that's not who we are. What do you mean? Well, maybe that's only who we are one out of 10 times. And then the mediocre one, that's the more common occurrence is who we really are. Yeah, that's fine. Whatever. I'm not perfect. Maybe we're not as good as we think we are. I definitely...

Yeah, only judge me by my best days. Whatever. You get what I'm saying though, right? I understand what you're saying. Like...

I mean, it's just different because when you're, if you just, if I get off a call with a lawyer getting some shit news and then I've got to go into another meeting, it's like within five minutes I can change my state. I'm engaged listening to the person. I'm focused on them and their problem. I'm not focused on myself versus the video. It's like I'm focused on myself. I'm focused on me. What's my mood? What's my demeanor? Do I have energy?

And then if anything, when I don't have it, they're like, hey, repeat that. Say it again. It didn't sound right. And then I'm like, fucking I'm a zoo animal in front of a camera. Circus. Yeah. So yeah, I would say interestingly for me, I had the same. Basically, when I heard that, I really was like, I want to change some things about how we're making content. So 2025, so this year, we've already been kicking off the new strategy. Some of you guys have seen it and you've heard it on the podcast. My theme for the year for me personally has been interactivity and demonstration.

So less theory, more demonstration. And the reason for that is I enjoy doing it more than I enjoy talking about doing it. Buy a country mile, buy a lot. Like there are not a ton of things in this world that I enjoy. I enjoy working out and eating with people I like.

And I enjoy solving business problems with business owners, whether that be, you know, founders of the portfolio companies or just business owners that, you know, shut the headquarters or companies that we're looking to invest in. Like I, I just love solving business problems, like really big strategic business problems. Like those things just like really light me up. I can do it actually all day.

And the only other thing I like doing is writing. And that's it. That's like, that's the only thing in this world that I enjoy. Everything else is overhead. And Layla, of course, and spending time with her, you know, obviously above all else. Anyways, but I bring this up to say that you guys have probably seen that in the nature of the content. And part of the reason that I had interactivity as the second of the themes was

I am, in my opinion, the better version of me when I'm with someone else. And probably you detect a different vibe on this podcast with Layla. Cause like we're together, we're hanging out versus like, Oh,

a lot of podcasts that you hear from us is like Layla on the treadmill, like walking and slacking to like figure out what she's going to like do with slacking, like using the tool, not slacking off. Um, and for me, I'm just like pacing around in a room with a, with a microphone trying to like get the few, few kind of interesting ideas I had from last week off my head so that we can, you know, make something out of them. Um, but the interactivity is what I think is real.

And so that's kind of the big push is just how do we make it even more real? Well, then let's use real business owners in real scenarios and just show not tell. And so that's it's way more work for the team, but I'm happy with it. And so that's what I'm doubling down on that. That's what I think I'm committed to it for the year. Like, that's what I'm going to unless something crazy changes like I'm in. I'm supporting your commitment to it as well.

and not committing to it myself. I commit to doubling the size of the team to support my, to support the company. So just so you guys know the, so for us to do these kinds of like interactive things, it actually takes four times the resources, like actually, uh, maybe even more than that, uh, to pull these off. And so, uh, me demanding that immediately January one was a bit of a

not to mention we're trying to hire 35 other people yeah and we're hiring 35 other people this projections are to double the team by the end of the year which is 70 more people yeah so it's and that's just at holdco um so yeah it's just a lot it's a lot it's a lot well you know and I think the thing is is like I'm definitely like your standards with like media that's my standards with the culture so like I'm definitely like

I just constantly know the temperature, like how is, like, where's the culture at? And it's like, as you bring in new people, you have to be measuring that shit every day, not every week. And I think that's where like now my time is more internal as I'm like building out the, you know, the highest level leadership teams. I'm helping train up the leaders in the middle. I'm making sure that we're making the right decisions. And then there's way more big irreversible things that come up.

It's just like the last thing I think about is making content. That's why I've shifted to documenting. So I hired... Yeah, Layla's documenting, I'm demonstrating. Yeah, I just hired two more people to get back on, quote, vlogging. And basically it's like, all right, you know, two hours a day every day are the days that I have things that I am able to show online.

uh someone just comes in and just records pieces of my day and we'll string them together in some sort of episode i don't we're gonna see how it goes i have no idea probably tank well i think actually now that i think about it your documentation is demonstration it's just that the demonstration for you has far more of like you do a lot more like meetings and interviews and feedback and because layla works a lot more team team focus than i do um i tend to be more i would say like

front of face driven, customer focus being business owners in general. Layla's focus is internal, more like team in general. So that is you demonstrating what you do, which I think is actually, I mean, if you think about like teaching, right? Like teaching people, the most effective way of teaching is modeling. Like that's how you learn how to walk. It's how you learn how to talk. It's how humans learn everything.

And so modeling plus feedback is the, obviously we can't give feedback at scale, but at least having the model of like, this is how we do it and it's worked well for us. By no means is it a sermon. It's a documentary. This is just how we've done it. If you do it differently, I love you. That's amazing. That's just how we do it. I also just, and I'll put this out there. I just don't know how much longer I'll be able to make direct to camera content. Yeah, or at all. Nor desire. I mean, I like making podcasts actually. I enjoy making podcasts.

It's not that I don't enjoy making content actually, because I do because it helps people. It's just that I don't enjoy making shitty content. - This was a big realization I had. This actually might be really valuable for somebody,

I, I love training, like working out. I do. I still, I mean, I've been doing it for 20 years. Like I really like training. There was this period for a while that I like wasn't looking forward to training. And I was like, huh, maybe it's because like my joints hurt and because I'm getting older, which is definitely a thing. But I thought more about it. And I was like, okay, well, there's definitely been some workouts this year that I enjoyed and then others that I didn't.

And the common factors originally that I thought was that I had someone with me. Now that's definitely a factor, like having a social factor there and having somebody else to alternate with and encourage and spot and all that stuff I think is huge. Like I really push myself harder when I have someone with me. But the second part was one that I had to think more about, but it was actually not being in a rush. Like my favorite workouts are, I have a Saturday morning, I have nothing on the calendar and I've got a friend in town.

And we train for two and a half hours. And afterwards I take 30 minutes to unwind and have a shake or whatever. And then I can like start my day and, you know, get to it. But I get to it when I am ready to get to it rather than like, I've got 45 minutes, I got to get it in and out. To me, it's just not enjoyable. And it's the only reason I train is because I enjoy it. Yeah, I think that's been the realization for me of like the last couple of years. Like there's just most things that I do

I don't enjoy them, I enjoy the result. - Yeah, for sure. - You know what I mean? And so like for me, I don't know if training's ever been, I've gone through periods. I've gone through periods where I trained because I really liked the way I was training, but then I ended up getting hurt or something, you know, doing endurance racing or strength training. And then I'm like, fuck this shit. Like, I don't feel like fucking up my body or even just like risking fucking it up. But I do like staying in shape. I do like looking fit. I do like all of that.

But I think it's also different for guys and I mean, for you versus me. But I don't know. It's interesting because when you told me that about the rush, I'm like, I don't even remember the last time I didn't feel rushed with the workout. Like I don't remember. - Right, 'cause you're always rushed. - With everything. - With everything. It was literally always rushed. And I think that that's probably why we get along or are good for each other is that I am almost never in a rush.

I know. I do not do rush. I'm like, or what? Because the inherent position of a rush is that there's a threat. Whereas that if I am rushed, then you must finish by this time or else. I'm like, or else what? Or else I don't get to everything else I've got to do that day. And then I've got to do tomorrow and tomorrow I have even more shit. Yeah, well, some shit's just not going to get done. I mean, you can add things to do list in about two seconds.

i can what you can always add you can add thing to a to-do list in two seconds and we're gonna die with work undone oh come on i'm just being real

It's like the few things that I enjoy. You can't tell me this. I have every single fucking department rolling into me right now. And there's freaking problems and fires everywhere. Like if I tell you them and give you the price tag for the problem, you're like, yeah, you should take care of that. Well, you should definitely take care of it. You'd be like, no, that one though. Definitely. Like, right. There's five more. You don't know about it. You should definitely take care of that. Someone should take care of that. I agree. Well, I do think I like the shifting to documenting. I think it's going to take a second to get the hold of, um,

That's my focus. I think my real focus for this year is building out the strategic and executive team at Acquisition.com. I think it needs to expand. So I'm looking for a few key people, close on a couple people, and I'm excited to bring in more leaders to help propel the culture forward because that's really what's needed. I also think the second piece to that is watching the

transition from with acquisition.com externally, being able to market itself and have its own brand and have its own brand story rather than like being built off of yours and mine. I think that's exciting for this year. For me, the media infrastructure is the goal for the year is that we're fully firing based on the vision that I set at the beginning of this year for what I want it to be 12 months or not 12, but now eight, 10 months from now. Yeah, that's a it's a rebuild. Yeah.

It's a rebuild. I think that's actually a good point is like something that I think is a fallacy is that like you build a team and you're like, ah, it's done. No, fuck that. Never happens like that. Most of the times you build a team and then in a couple of years, you're going to have to almost rebuild, restructure, reconfigure the team. Your standards raise or the conditions change. The standards change, the requirements of what that team needs to do for the business change, the way that you want to do something changes and it changes what you need from that team. And so-

Like business is never stagnant. If you have a stagnant business, it's dying. I would say that all businesses that are growing constantly have to change to grow. Just like you think of the entrepreneur, you have to become a different person with different skills in order to keep operating the business. Like I constantly am thinking like, what skills do I not have? What kind of person do I need to be to be the CEO of this business? It's the same for every team. It's like they have to adapt as well. And it's almost like the person has to be a chameleon and then the teams have to be chameleons.

Which is why I think like the number one competitive advantage that we have is we just like hammer in adaptability and growth into our team. And so when we do have to change, people are not scared of it and they don't resist it. We don't have to waste time and resistance. We just get straight to solution. With change management and all that. Right. It makes it like really easy to do change management. Whereas all these other places, it's like, oh God, it's going to take so long. And this and that. It's like, no, that's not our culture. Everyone that works here is ready to embrace it.

and i think it makes it way easier competitive greatness competitive greatness what else would you say q1 thus far because you know the quarterly is actually in three weeks three and a half weeks so we're almost at the end of the quarter um would you say that you're on track will you actually okay i have my mit's pulled up will you accomplish your mit's by the end of the quarter i wanted to

clean up our brand image on YouTube. So that's changing headlines and thumbnails for kind of all the image, just kind of like the look and feel. I think in the early days we were like kind of figuring out how YouTube worked and it looked a little kiddish because we were like, oh, we'll do what Mr. Beast is. And we found out that doesn't really work for education and what we do. And so we did figure that out. But I have to go back. I want to kind of clean up the surface area of the brand. So I think we're actually going to be on pace for it for doing that. We had a deal.

that I had to um divest us from and I dealt with that so that deal pain in the ass but I did handle that whole thing and then so you got that done no I know I just went through the emotional piece still yeah sure um and I had to do compliance review which I have done so I have um

All the stuff, except for one which we pushed to next quarter, but that was a strategic decision. So yes, I have done all my MITs. Oh, nice. So have I. High five. That's that. Still get it done, even when you're eating glass. Winners win. And what about your MITs, mon cher? Mine were increasing company-wide communication from CEO and leaders. And so I started writing a newsletter to the team each week,

I have a culture segment on the weekly meetings each week. I put in place Q&A sessions with myself and the team. And then I'm bi-weekly doing a manager huddle.

to kind of just you know reset the thermostat let me double click on something real quick so i think this would be valuable because i find it valuable um one of the things that i've observed with leila so this is me as a non-operator commenting on leila as a pure operator um a lot of what leila spends her day on is qa so quality assurance and so if you're like man all i feel like i do is like go and like fix this that's up that people did it's like that's a lot of what the job is

is how should I have this conversation with this employee and give this feedback? How should I, you know, message this email that's going to go out to the whole company that's going to change the way compensation or benefits are being provided? How do I, like Layla is very frequently giving, like you make, you probably make like a hundred small decisions a day. Yeah. I feel most confident in my ability to make decisions. Yeah. Layla's, I mean, she's very good at making decisions and she just makes them quickly.

And I think that I'm speaking for you now, but would you say that that's because if you make the wrong call, you're willing to just be like, well, I get 90% of them right. And if I have 10%, I'll just book and undo it. And we'll do the other way if I find out later. I think I trust myself to clean up my own mess. Yeah, that's a good line. Like if I get it wrong, I'm like, I'll fix it.

i just never know it's a great frame i was listening to i was saying the elon book and there's this period of time where he had to like ramp up tesla production to like 5 000 cars a week and they were at 1800 and they and like his everyone like was shorting him because they're like there's no way he can do this yeah and he you know obviously slept on the factory floor and whatnot but he just walked around the factory floor trying to remove steps from the process

and made like a hundred decisions a day and he had to do it off of gut intuition. And he just told the team, he's like, I'm going to get 80% of these right, 20% I'm not. And we're like, but we just, he's like, but we need to make these decisions now. And so I think one of the big things that this is just me witnessing from you is that like your speed of decision-making is very fast. Like Layla makes a lot of decisions and she makes them quickly. And I think that

one of the, I mean, there's the saying from Lee Iacocca, which is the speed of the boss, the speed of the team. And it's just like how, like you are often the bottleneck in the business because you like decisions are sitting with you that need to get made. And you're like, I need to collect more information. But the question is like, is there a world where you can not have the information and just pull the trigger? And is it, is it something that will be an existential threat to the business? Or is it just like, if I'm wrong,

Like I'll muck something up. But I also feel like there's so many decisions where like it's happy, glad, and someone just needs to make a call. It's actually really interesting. So the podcast I made before this literally about decision-making. Oh, cool. So it was, cause I've been teaching the team, like how do you bring me a six inch putt? Yeah. How do you make it so obvious that it's easy for me to QA that decision?

Because a lot of times they bring me like, "What do you think? Should I fire this person or not?" And I'm like, "I don't know. I have no context. I don't know the pros and cons. I don't understand what's going on in the department. I don't know their workload." And so I'm like, "You haven't done enough work to bring this decision to me." And so then I give it back to them. And so I've been teaching it to them and then they were like, "You should make this into a podcast." And so I just did that because it is like, there's so many that I don't need to be making.

But they don't yet have the skill to make. And so that's why I outlined a framework I shared with the team last week. I was like, here's how I think through decisions and make them quickly. Because literally the quote I started off the podcast with is,

the speed at which you make decisions determines the speed of the business and at some point you can't make all the decisions so the business slows down because you have more decision makers and they make them too slow yeah and so how do you keep decision making speed up to par i think some of it is also a little pressure you know like i follow up with people on decisions they say they're going to talk to somebody they say they're going to hire somebody fire somebody i remember

I remember. And then I asked them, did you do it? And then I'm like, if not, I'm like, do it now. Let's get it done right now. Like, why not? And just a sense of urgency. Um, otherwise it's more painful anyways. So, but yeah, back to MITs. Um,

So that was the first one. The second one was the restructuring the media department. And I actually think that's gone fairly successfully. Like I feel confident in the direction. Yeah, we built the entire team in like 60 days. Yeah. And there's no fire anymore. And I think that the culture is 10 times better. Way better. Like 10 times better. That's actually such a huge win because amid all the work and like I feel really good about

the culture and the team. And I feel like it's not where I want it to be, but it's getting, it's going in the right direction, which is great. And then my last MIT was... By the way, when we say MIT, it's most important task. It's just like our way of setting our targets. Yeah. Oh my God, why did it just blink? It was the biggest one. It's my biggest MIT. Being married to me. You succeeded. I don't even remember. What was it? Can you pull it up? Recruiting someone? I think it was recruiting. Oh, you want me to look at yours?

But I don't want to delve into that one too much. You only had two. Me? Yeah. Now scroll, scroll. Because you can't see on that format. No, I could. There's two. I could see them. There's two. Really? Yeah. You had Restructure Media and Co-Lead Compliance Project. Oh, no. I didn't say that one. I said Company-Wide Communication. It was different. All right. Yeah, yeah, yeah. And then Compliance Project. Which we've done, I think, a really good job. Which is freaking going super well. Yeah.

And that's what we did this quarter. And next quarter we'll do more things. So anyways, for those of you guys who are feeling like pulled from a thousand directions and that culture, society, comments on Instagram, whatever, are trying to get you to not be who you are. New hires are trying to get you to bend to whatever new corporate jargon exists. Just know that you are not alone. Don't dilute yourself. Don't dilute yourself.