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cover of episode Why Google is back in court for another monopoly showdown

Why Google is back in court for another monopoly showdown

2024/9/19
logo of podcast Decoder with Nilay Patel

Decoder with Nilay Patel
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Lauren Feiner
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专注于电动车和能源领域的播客主持人和内容创作者。
Topics
美国司法部指控谷歌在在线广告市场拥有非法垄断地位，其核心论点是谷歌通过收购竞争对手、锁定客户和控制规则来维持其垄断地位，构建了一个复杂的广告技术堆栈（ad tech stack），并通过其统一定价规则（UPR）等手段，阻止竞争对手和客户转向其他平台。谷歌否认这些指控，认为其拥有充足的竞争，其工具具有效率，并最终使整个行业受益。 Lauren Feiner详细阐述了此案的背景、关键人物、证据和可能的判决结果。她分析了谷歌的广告技术堆栈，以及谷歌如何通过收购DoubleClick等公司来巩固其市场地位。她还解释了统一定价规则（UPR）以及其他谷歌策略如何影响出版商和广告商。她还讨论了此案与谷歌之前的搜索垄断案的异同，以及此案可能对广告技术市场产生的影响。

Deep Dive

Chapters
The episode introduces the current antitrust case against Google, focusing on its advertising technology business and the Department of Justice's claims of illegal monopoly in the online advertising market.
  • Google is facing another antitrust case just months after losing a landmark trial over search practices.
  • The DOJ claims Google has an illegal monopoly in the online advertising market.
  • The case involves complex technical elements and acquisitions like DoubleClick.

Shownotes Transcript

Google’s in the middle of its antitrust case in just as many months, after it lost a landmark trial in August over anticompetitive search practices. This time around, the DOJ is claiming Google has another illegal monopoly in the online advertising market. 

Verge senior policy reporter Lauren Feiner has been on the ground at the courthouse to hear testimony from news publishers, advertising experts, and Google executives to make sense of it — and, ultimately, to see whether a federal judge hands the company another antitrust defeat. 

**Links: **

  • Google and DOJ return for round two of their antitrust fight | The Verge)

  • Judge rules that Google ‘is a monopolist’ in US antitrust case | The Verge)

  • In US v. Google, YouTube’s CEO defends the Google way The Verge)

  • Google and the DOJ’s ad tech fight is all about control | The Verge)

  • How Google altered a deal with publishers who couldn’t say no | The Verge)

  • Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’ | The Verge)

  • US considers a rare antitrust move: breaking up Google | Bloomberg)

  • This deal helped turn Google into an ad powerhouse. Is that a problem? | NYT)

**Credits: **

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James.

The Decoder music is by Breakmaster Cylinder.

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