They spend 11 months preparing for the 30-day Christmas season, during which they aim to maximize profits by selling almost every tree in the city. This intense focus allows them to generate significant revenue in a short period.
Hammer is rumored to bring in more than $1 million every December from selling trees in Manhattan.
The profit margin for selling Christmas trees is estimated to be around 50%, which can result in significant earnings for those in the business.
The trend began in 1851 when a Dutchman named Mark Carr started selling trees from the forest to city dwellers, associating them with the Christmas spirit. He sold trees in Washington Market, which marked the start of the indoor Christmas tree trend.
Selling Christmas trees can generate a significant portion of a business's annual revenue, potentially reaching $150,000 to $200,000 in profit for the year.
Neko Health has seen over 60,000 signups in just 12 weeks since its launch in London, with a potential pipeline of $15 million in bookings.
Superpower is a digital health clinic offering a 10x better version of an annual physical, including 100+ lab tests, a full body report, and an hour-long consult with a doctor for $499.
Superpower had 3 million hits to its site during launch week and a waitlist of over 100,000 people, indicating strong initial interest.
Shaan believes Whole Foods will decline because its products, particularly the hot food bar, contain low-quality ingredients. He also thinks consumers will shift towards locally sourced meat and in-season produce, making Whole Foods less relevant.
Shaan predicts that local meat, natural fiber clothing, and a decrease in one-use plastics will become significant health trends. He also believes that having plants in homes to improve air quality will grow in popularity.
Episode 661: Sam Parr ( https://x.com/theSamParr) ) and Shaan Puri ( https://x.com/ShaanVP) ) talk about the NY Christmas Tree mafia, 2 health startups with crazy traction, plus their predictions for big trends in 2025.
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Show Notes:
(0:00) Christmas Tree Mafia
(6:45) Neko Health
(11:57) Superpower
(21:43) Shaan's 4x/wk training program
(25:33) Prediction: Whole Foods is going down
(27:40) Prediction: Natural fibers, local meat
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Links:
• Curbed article - https://tinyurl.com/3z6tzf3w)
• Neko Health - https://www.nekohealth.com/)
• Superpower - https://superpower.com/)
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd)
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/)
• Ideation Bootcamp - https://www.ideationbootcamp.co/)
• Copy That - https://copythat.com)
• Hampton Wealth Survey - https://joinhampton.com/wealth)
• Sam’s List - http://samslist.co/)
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano