How to build a $1M+ startup using AI (Full Tutorial)
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All right, everyone, before we get into the episode, I have a quick announcement. So if you're hearing this, that means you're listening on a podcasting app like Spotify. And this episode will be a lot better if you go and watch it on YouTube. And the reason being is we had our friend Greg Eisenberg on the pod, and we asked him to use AI to come up with a business idea and implement it in only one hour.

And to put the pressure on, we actually had him screen share so we could see exactly what he was doing. And it was mind blowing. And so if you're working out, if you're on a run, if you're on the train and you're listening to this via podcasting apps, it's fine. You can still listen and get a lot of value. But if you can go to our YouTube page, My First Million and watch this, and I think it'll make a lot more sense. All right. Enjoy the episode.

I think I'm going to blow your mind today. By the end of this episode, Sam, we're going to see me replace a developer, a salesperson, a designer, a marketer, a researcher, a product manager with AI agents. Okay, I'm in. ♪ I feel like I can rule the world and be what I want to ♪

Are you going to tailor this to someone like me who's like a Neanderthal? I'm going to tailor this to anyone who is an idea person. So anyone who listens to your podcast, My First Million or my podcast, the Startup Ideas podcast, anyone who considers themselves an idea person, solopreneur, someone who wants a side hustle, someone who wants a business idea.

to make money and is interested in trends and ideas. Okay. I'm into this dude. Okay. So we're going to go through six steps. The first is how to find the right idea and trend. The second is sketching out the idea.

I'm going to talk about the tools I use. I'm also going to give away all the workflows so people can just copy them. We're going to scope out the MVP using a tool called Manus. We're going to vibe code prototype using Bolt.new. We're going to vibe market the business and automate it using Lindy AI. And then we're going to use an AI agent product manager using Idea Browser. Because I'm above the age of 30, I feel a little uncomfortable using the word vibe, but do we get a pass? Can I say the V word? You can say the V word. I don't know. Let's

Yeah. Well, for now, we can both say the V word even though it's cringe as hell. All right. I'll try it on. Let's get into it. All right. So what's the first step? The first step is I'm assuming you don't have an idea. Okay. So let's go find an idea. So every single day, ideabrowse.com, I created this for myself. Okay. So it basically uses, so every single day, a new idea comes with a trend. So today's idea is,

to create an AI SEO agency. And it gives you a name, LLM Boost. And it basically says that there's 400 million people questioning chat GPT, et cetera. Someone should start an agency specializing in LLM, large language model SEO.

Did your methodology give you this idea for ideabowser.com? 100%. This is basically productized Greg. I run a holding company as my day job, and we're constantly incubating and investing in ideas. So we basically said, how can we have an unfair advantage using AI to find the latest trends and ideas?

All right, I'm into this. But there's a twist. So it says, we're going to offer a free AI-powered audit quiz that instantly shows businesses where they rank in AI searches. Most will be shocked they don't exist. And then we're going to sell premium optimization services to fix it. So for example, like Hampton, I don't know...

How much of your traffic's organic SEO? Let's say 1,000 people a day from search. What people are noticing is that LLM search as a part of organic search is maybe now 5% or 10%. Dude, we are just now getting people. We have gotten a bunch of people who have signed up and they found us via chat GPT. Right. So it would be cool if Hampton, for example...

would show up more often. - I agree. - So this is like a good idea, right? And it gives you like an opportunity score, a problem score, and this uses all AI agents. And you can go in depth and stuff like that. Like it tells you exactly what business model you should use, what your pricing should be, what are competing customers,

It really does all the work for you. You know, the go-to-market strategies, what is the target audience? It actually scrapes and goes through Facebook groups, YouTube channels like this, Reddit, and it basically set it, it's almost like your AI co-founder in that sense.

One of the cool features is, let's just say, there's a lot of ideas that are really good, but Sam, for example, you might not be the best person to go after this idea. So you can basically go through a founder fit score and say, I'm Sam, I'm the founder of Hampton, specialize in community. Is this a good idea for me? And then it uses AI to basically generate an assessment to see if

we should actually go and do this idea. Okay, this is awesome. And do you have a bunch of people? And this is a product too. I just signed up for it. Do you have a lot of customers for this? I haven't publicly posted about it. Wow, all right. So this is awesome. All right, so it gave me a six and a half out of 10. Yeah, so it says your skill alignment. It's actually kind of savage. It's because your skill alignment is four on 10, which I don't disagree with. I agree with. Yeah.

So it just goes through this and it gives you some immediate actions to do what you should do. Okay, maybe we should partner with an AI and SEO expert. You know, maybe you should launch a community driven platform for client engagement. Anyways, the point of this is... Dude, this is awesome. Yeah, and there's way more you can do. You can also, you know, it tells you exactly what your offer should be. It gives you different frameworks, like Alex Hermosi has the value equation, which I really like. Dude, this is going to be a huge product that you made. This is really cool.

And it's all special to this. And it also has this AI assistant. We can ask it, what are the key risks of the business? And you can have a full on... It's like chat GPT for ideas. There is a feature called...

And we can go to it maybe at the end if we have time. Okay. Where you upload your own idea and it generates a report based on all the data of like YouTube and Reddit and all of AI basically. But step one is to use this website to get an idea. That's pretty awesome. Step one is you want to, and you know this, you want to build an idea based on a trend because it's easier. Yeah. So look, find, you know,

use something like ideabrazzler.com to get an idea based on a trend and then go. So that's step one.

Hey, really quick, if you're enjoying this episode, the team at HubSpot, they actually went and summarized the entire thing. And so it's in a PDF that's really easy to read. So you can refer back to it. All you have to do is click the link below. But this thing is awesome. I just proofread it. And it walks you through Greg's entire five-step system from idea to paying customers using nothing but free tools and AI prompts. So let's get started.

you should go and check it out. It's a very easy summarization of this entire episode. Again, the link is below. All right, now back to the show.

Okay, so I think ideas are important. I think that for a lot of people just starting out, ideas are unimportant because it's just like, just get into something and you'll figure it out. But I think that if you have a proven track record of like, I execute, so execution or going forward is not a problem for me. And then if you have that personality, ideas are actually incredibly important. I talked to Kevin Ryan, who's a

I believe he's a billionaire, but he's founded MongoDB, which is a $35 or $50 billion company, Business Insider, Gilt Group, Zola. He started all these amazing companies and he started it via his incubator. And he told me that ideas are incredibly important. And he was like, I get one good idea a year. And I want to make sure it's important and great because I go hard on that idea. And so I have to make sure that I'm going in the right direction. And so I actually have grown to become a

a believer that ideas are actually really important. It's not just execution. If you have a past, you move forward. - I think you're right. So that's step one. Step two is, okay, I kind of cheated in the sense that you do need a human being involved in this process, not 100% with AI. So step two is you gotta sketch out the idea.

So I use a tool, I'm not affiliated, by the way, with TLDraw. Have you seen this? No. What is this? Basically, like going to everything that as you're talking, I'm going to it. Yeah. Well, I wanted to give away like the stack. I'm going to give away the stack that I use. So basically, it's kind of like a FigJam competitor. I think it's free to sign up. And I just wanted to sketch out what this quiz would look like.

So because, you know, if you remember, the idea is we need to do two things. We need to people are going to land on this website. It gave Idea Browser gave us the name LM Boost. We need to learn about the business. So, for example, Hampton, you know, what's the URL? What type of customers you want? Then we need to do research with agents. And then we need to check that, you know, is Hampton coming up in ChatGP? Is Hampton coming up in in Claude? Is Hampton coming up in Grok?

and then we need to give it a score. So I just drew this out. And the reason I drew this out is because I've noticed, and this is a tip for everyone listening, I noticed that when you go to an LLM, I'm using Manus and I can talk about that, and you give it an image like that, you're gonna get better results. - That's crazy. And how long did it take you to draw that out? - Like seven minutes.

I hate drawing on computers. Yeah. The beauty about TL Draw, though, I will say, is it makes it for bad drawers like you and I to just make these boxes. So it's for us. It's for us. DigJam is also really good. Okay. It's tldraw.com. Yep. T-L-D-R-A-W.com. Exactly.

The next step is to scope out our minimal viable product. We need to figure out how we actually get to build this thing. There's so many question marks. Instead of going to a product manager,

Or instead of trying to figure it out yourself, you and I are lazy, right? We're just going to go and get AI to do this whole thing for us. So, Sam, have you ever heard of Manus? No, I'm on their website right now. It says Manus is a general AI agent that bridges minds and actions. It doesn't think, it delivers results. It excels at various tasks and work in life and getting everything done while you rest. All right, that sounds great to me.

Yeah, so it's very, you know, people might ask, like, how is this different than ChatGBT or Cloud or some of those? It's almost like a ChatGBT supercharged. So I'll go through my prompts, but basically...

It's almost like we're watching, you know, if people are saying it literally goes and surfs the Internet for you. And based on that, like learn stuff and then executes on the task. So it's like having 100 agents working for you. But doesn't OpenAI research do this, too? Yeah, but not like first of all, I can watch it happen in real time and give it feedback, which is kind of cool. Well, sorry, OpenAI has Operator, too, though. Operator.

Yeah, this is like a supercharged version of Operator. So, wow, you think this is better than Operator? I mean, I have to give a disclosure, which is it's Chinese. So, like, be careful. I mean, I'm not like putting, you know, my financial data and uploading it. Right. So do they like, like they like put like PS, like capitalism is horrible. And like, you know, we're going to come and dominate you eventually. Yeah.

Totally. There's a subtle nuance to that, for sure, in the vibe. But I will say it's extremely good for this use case. So I'm going to go through the prompts. And by the end of this section, we're going to have a good idea of what we're building and all the specs. And I just signed up for it as we were talking. It has all these cool...

like research, data analysis, all these other like toggles that I couldn't use. Does this cost money or is this free? Free to use. Initially, they give you like a lot of these. They give you like they get you hooked. They're like drug dealers. They get you hooked and then you have to buy, you know, then you have to buy credits. It's a credit system. All right. Okay. I have an account now. Yeah. And by the way, this was invite only up until recently. So...

Your unfair advantage like people listening to this like get on this now before everyone finds out well I looked at their traffic It looked like they went live in March because they had like zero traffic and then in March they had 23 million site visits It's insane. Yeah, okay So have you heard of whisper flow? I feel like I love whisper flow whisper flows is my favorite AI tool. I

Okay, so I love Whisperflow too. You can use it on a phone or desktop. So I literally just... So Whisperflow, by the way, it's a... I think it might be free too. Maybe I paid $100. But basically, I click a button on my computer and anywhere where I would normally be typing, it transcribes what I'm saying. So...

I'm just talking all day instead of typing. Exactly. So that's what I did here. It's like, I basically did a prompt, whereas like I'm starting, you took the idea from Idea Browser, I uploaded the image, and I'm like, I'm starting an agency for LMSCO. I just basically explained what I'm doing. I'm not going to go through the full prompt. But the key here is when you're doing the initial prompt,

Don't forget to say, ask me any questions before you get started. So we have the right strategy for this. I've noticed that by putting that in there, that small one, you know, one sentence, you're going to get better output. So you were talking to it and got the text and also you attach the image. Yeah, you should attach any images or documents that you think are relevant to whatever it is you're trying to do. Understood. And then...

And then so the reply was this is interesting. Here's a bunch of questions that I have to ask before we get started. Okay. Yeah, so it I mean it asked the right questions I would I would say like who is the target audience for the quiz? What is the main goal for the person? What is the key differentiators between traditional SEO and LLM SEO? So it asked these questions and then

I use Whisper Flow as you can see, it's so casual. I'm using Whisper Flow just to respond. Okay. Wow. So wow is coming up, it gets even crazier.

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Visit HubSpot.com to hear how HubSpot can help you grow better. All right, back to the pod. So, you know, I say things like the ultimate business goal would to be give to give them a benchmark for where they're ranking in LLMs now.

And then we provide a service for helping them level up their LLM SEO with tools and services. So I'm basically giving some more information. Wait, would you and would you ask it to critique the idea? Oh, yeah, I do that all the time. So you'll be like, does this make sense? Or do you think it should be different? Like, could I just say it like my goal is to scale to 100 million in revenue in 10 years? Dude, sometimes I'll take an idea from Idea Browser, I'll put it in. And then...

you know, ask it to critique it. And then through the conversation with Madness, I'm like, you know what? I don't want to do this anymore. And this is better, you think, because I do the same thing with OpenAI, but with my own company. So with OpenAI or ChatGPT, I'll upload like my financials. I'll upload like a book that I like, for example, it could be like a Warren Buffett book. And I'll be like, ask Warren, what would Warren say about this? How would Warren solve these problems that I'm facing?

Yeah, that's a really good actually hack for using any of these LLMs is like pretend you're XYZ person you look up to. How would... Would Warren Buffett start this business? Why or why not? Would Sean Pory start this business? Why or why not? Yeah, or sometimes I'll be like...

pretend that you're a BCG or McKinsey consultant and you're like cold hearted and all about operations. Explain to me how that personality type would execute on this problem or whatever. Yeah, that's a good hack. People should definitely do that. Okay. So Manus is awesome. But you're saying that Manus for what you're doing right now, this is better than ChatGPT.

Oh, yeah. It's night and day. It's actually night and day. Wow. Okay. So ChatGPT is not going to do this, for example. We're clarifying some stuff. It literally creates a to-do list for the project. This is literally what a project manager, product manager would do. Okay. This is insane. Okay.

Right? So phase one, research and planning, clarify quiz objectives. You know, phase two, question and prompt development, create detailed quiz questions, draft specific, clear, and actionable questions for each category. Phase three, validation and finalization, validate questions and prompt with users. And then the delivery, report and send quiz materials to user, provide the finalized quiz materials to the user. It's basically putting an entire project plan for what I'm doing with Manus right now.

Wow. I feel like all of my employees need to know how to do all this. Yeah. Send this to everyone. Send this to everyone. It's just going to make you a lot more productive. So what was the second question? So the first thing that you did was you explained the business and then what was it? And then it asked you a bunch of questions. You answered the questions and then what? So we got the project plan.

And then it goes and gets to work. It's your product manager. It's your AI product manager. And it actually goes and creates the two things that we actually need. Because remember, we're trying to productize, we're trying to create like essentially a SaaS software to basically score how a company like Hampton is going to, you know, come out in a LLM, in a chat GBT. So we need two things. We need to, what are the questions that we need to ask the business to

And how do we test on the different LLMs? And I don't know how to do that. So that's why we're gonna we asked Mattis to do it and Mattis figured it out for us. Holy shit. So what you're looking at, Sam, is the quiz detailed questions that we can make as like almost like a type form on our product. What's the name of our product?

It's called LLM Boost. All right. So you go to LLM Boost dot com and right on the first page, you see like a quiz and you're going to start taking that quiz. Yeah, we're going to. And Sam, we're going to like I'm going to actually show you how I vibe coded it in like four minutes. And we're going to actually go through that product after. OK. How's your heart rate right now? I feel like I'm taking notes and I'm like.

I need everyone at my company to know exactly how to do this. And I'm like, do I hire a Greg? Like, how do I teach all of my or am I like, do I just have to get good at this? And I have to teach everyone like is my job as as the boss just to be like teaching people how to use AI? Is that it? I don't think this is something that you can outsource. Yeah. So then you're saying that I need to get good at this and then I need to teach people. I mean, unfortunately.

Wow. Okay. The unfair advantage and the returns that you're going to get by understanding these tools is just worth it. Like, why would you want to outsource it? Well, because I'm not an expert in it, but I guess I have to become an expert. But how do you stay on top of all of this? It's my job, you know, it's my job to stay on top of this stuff. I know. But tell me how, like, how did you know Manus is awesome? Because I'm a nerd, dude. Dude, that's such a, that's such a cop out. Like, are you playing on Twitter all day? Are you in, like, what are you doing?

I do have tweet notifications for like some creators that I like that I'm, you know, following everything that's new that's coming out. And I'm also, when I say I'm a nerd, I love playing with the tools, not just like reading them. But you're just hearing this through word of mouth, word of mouth being just like, just the trades. You're reading the trades. Yeah, you're reading the trades. You know, it's just the trades. It's not PC Weekly anymore. It's a guy on Twitter. And then I would say like,

What I like about the podcast, and you probably like this too, is that it's an opportunity to actually learn in public. So I'm just learning in public on the podcast. All right. Well, this is cool. So we got these two quizzes and exactly how we can... Yeah, we have that basically the quiz for the business and then we have the prompt testing quiz.

for the LLMs. But when I went through it, I actually felt that this was too long. Like no one's going to answer a thousand questions. So I basically said, is there any way to make the quiz shorter? It's huge quiz. And then I also, I downloaded a LLM SEO mini course from the vibe marketer.com. It's another, you know, whatever it's a course. And I just uploaded the content to make it even better. Cause I was reading, I'm a nerd and I was reading this stuff and

And I was like, I want to make sure that we have this course and all this content in here. So I just basically the point here is you can paste anything into here for context, PDFs, documents and stuff like that. This was a free course. This was a pay. I paid. Well, it's a co-founder of mine started this course. OK, so you got it for free, but it's a paid course. And yeah.

Is this the thing on school? It's the thing on school, yeah. Okay, got it. So it's $150 and you got some course and you put it in there. Understood. So it's like, thank you. And then it goes, I'm going to review the transcripts and refine the prompts and the quiz questions. So then it goes, my plan, and doesn't it sound like a human? My plan is to analyze the transcript you provided to extract key insights relevant to LLM SEO and how businesses are found in LLMs

And then it's going to work on the strategies to shorten and consolidate the quiz. And then it's going to revise both the quiz questions and the prompt template. It's like such a it's so pleasant dealing with an employee like this. Yeah, it's going to be like, hey, my grandma died. I got to go to the funeral in Tampa. I'll be back in two weeks. And then it's like going to take a 10 day vacation.

Manus takes notifications. Oh, okay, cool. So it is a great employee. So it goes and does it for us. We've got the files to review. And I want to give away one more tip on Manus. Or actually, it works on any LLMs. So we talked about this in the beginning. We're lazy, right? So how do we... I know what I want to do next. Now that I have the quiz, it's like, I want to go vibe code. I want to build this product. But...

I need to know what is the best prompt to prompt. In this case, I'm using bolt.new. The best thing you can do is actually ask Manus or ChatGPT, what is the best prompt? I say, can you create a prompt that I can give my AI developer

that I would use to generate this landing page with a multi-step funnel that asks the LLM questions, include all the necessary fields that I need to have, and have a clean modern design. By the way, this is another huge hack, is to ask it the prompt that you should ask it. It might be the biggest hack of using LLMs well, is ask for the prompt. You will never be able to out-prompt

the, the person, the guy, you know, the software that sees all the prompts. So I, uh, I also use Kubera. Do you know Kubera? K U B. I use the product. I love Kubera. Kubera. I'm not affiliated with that at all, but I, I, uh, I know the founder and, uh,

it's like a net worth tracker. So it doesn't, it's just like mint or whatever. You can just track all your finances and they have an AI chat, CBD integration. And then I was like, all right, what questions do you think I should ask you on happiness on life strategy, whatever? Like, tell me some questions you think I should ask you. And it gave me a list of all the questions that I should ask it that I'd never even thought of. And I started having a conversation with it. It was really amazing. And so asking the LLM what you should ask it is shockingly useful. Amen, brother.

So we asked it, it does it beautifully. I'm going to go open it up just to show you what that prompt looks like. It's a super long prompt. So it goes through the project goal. It's like develop a high converting landing page and integrate a multi-step quiz funnel. And this is the prompt that you're going to give to bolt.new, which is the thing that's going to make the website. Correct. Yeah. Wow. So it's a really long prompt. Yeah. Yeah.

Like really long. Like obviously you and I would have never done this. Yeah, that would have taken a week. It's like writing a term paper. Look at this, dude. Yeah. Wow. Okay. All right, folks. This is a quick plug for a podcast called I Digress. If you're trying to grow your business but feel like you're drowning in buzzwords and BS, then check out the I Digress podcast.

It's hosted by this guy named Troy Sandage. He's helped launch over 35 brands that drive $175 million in revenue. So if you want to get smarter about scaling your business, listen to I Digress wherever you get your podcasts. All right, back to the pod. So thank you, Mattis and the People's Republic of China. We then move on to a Silicon Valley startup called Bolt.new. And I will show you how I one prompted Bolt.new

uh, the website. So I just bolt.new the same thing as cursor lovable and all this other stuff. There's bolt.new lovable cursor. And I mean, there's a lot of them now. Wind surf is another one that just, I think got acquired for 3 billion. I don't know if you saw that. Yeah, I did. That was the same thing.

Yeah, it's like a similar thing. So Cursor and Windsurf are for more technical people. Got it. I would say. Lovable and Bolt are for non-technical people who want to ship software. And why do you prefer this one over Lovable? You know, I started using this first. I find it, I find the output to be really good, but use whatever works for you. Understood. Okay. So you typed in or you copied that huge thing in there. And then I get this.

web page okay it says you're cut by the way i'm not like creating copy here right you know i'm not doing anything i literally one-shotted it and says your customers are searching for you on lms but you're not there sad face our free quiz helps you understand your visibility and chat gpt perplexity and other ai models and what to do about it take the free lm seo quiz now

Oh my god. Okay. So click. Your words guy. Not bad. This is more than not bad. Your customers. Yeah, I mean, that's it's the best. Sam, you're the humans are the best. But you know, it's a close second. But I like how it says there's even a there's even a testimonial from a CEO of a major internet company. And you want to know something? I would leave that in there. Well,

I would just leave it as we're seeing. Here's the testimonial. We're seeing a much higher conversion rate from prospective users coming from organic LLM traffic versus organic search from the CEO of a major Internet company. I think the CEO of a major Internet company has probably said that before. So it's not right.

It's not wrong to keep that in there. It's like define major. Yeah. Ah, person has said that. Totally. I don't know if they've said it about LLMboost.com, but like ah, person has said that for sure. So let's get into the quiz. So...

It creates the quiz. Wait, so did you do any work before this? Because I'm on bolt.new right now. It takes like a few minutes to make the website if you're using the free account like I am, right? I'm pretty sure I have a free account. Maybe I have a paid account. Okay, so while we were talking, I just said, make a personality quiz website. And I got a webpage that like I just clicked start now. Right. And it works. The website works. Yeah, it's crazy. It's absolutely crazy. Yeah.

Okay, awesome. Yeah. So there's this thing that you can literally just say English to and software comes out of it, which is bonkers. And so it says, what type of business do you want to operate? Let's just say like a service business. Do you have a website for your or we can just do like you actually we can do Hampton would be a service business. Yeah, yeah.

Do you have a website? Yes. I do. How often do you publish new content? Weekly. Yeah, weekly or more often. What topics does your content typically cover? How-to guides. Like this is relevant. Let's go to case studies. Go to case studies. Click case studies. You can click both. Oh, wow. Okay. But before today, how familiar were you with LLM SEO? Somewhat familiar. Okay. Do you or your team use AI tools like ChatGPT for business? All the time.

Are your competitors visible in AI search to your knowledge? I am not sure. How important is SEO for your business currently? Somewhat important. Joinhampton.com. People don't search CEO communities, but in LLMs, they'll ask it CEO questions, and it would be amazing if we were recommended. Put your name, Sam, car. Okay. Company name Hampton.

Look at this. I want the report. They put a little privacy thing. That's a small detail that I get. They should put the Chinese emoji flag at the end. And that's the symbol for gotcha. Totally. Made in China. Privacy note. We respect your privacy and will only use your information to send you your quiz results and related LLM SEO information.

We will never share your information with third parties. This is the little details that if you don't use Manus or an LLM like that and ask it to do the prompt for you, you will miss. Boom. So in 24 hours, Sam, you're going to get a personalized LLM SEO score. You get an analysis of your current AI search visibility. You're going to get specific recommendations for improvement and additional resources to help you

to help optimize your business for lm uh visibility we just built a sas in like 30 minutes well but it's not doing though is it going to do the work for me it's not you have to then hire the person to like the consultant like so who's going to do a personalized llm seo score

this software so what man is created the the all i have to do to get it to to to for this to work all i have to do so bolt has these like integrations so let me see my my analysis analyze me baby i have to just put in all i have to do is get a chat gbt api key and hook it up i'll give i can get your score how hard will that be

In under an hour, you can have ChatGPT analyze the data. You would probably want to have an integration with Supabase. Do you know Supabase? No, dude. Okay. Supabase, it's a database. This is just the front end, right?

In simpler English words, I would say it's just the thing that is showing it, but you need to hook it up to a database, a place where you can store the data. And if you want to take payments, you're going to want to add Stripe as well. Okay. And the way that you would create this report for me is by doing what? So in the Manus details, it tells you exactly what we should prompt, chat GPT, perplexity, all that stuff.

And we just need an API key because it will cost money to actually use the intelligence of those LLMs. But what would we ask ChatGPT? So we can actually go back to Manus and see that. So here's the testing. So section one, brand and company info prompts to check if an LLM can accurately retrieve basic information about the company and its offerings. So

If you actually filled, so if Hampton just, so it would take your information, your quiz information, and then in company name, it would say Hampton. Yeah, yeah, yeah. Right? Yeah. So it's going to take all that quiz information and it's going to just put it in all these questions. And then we're going to have agents basically figure this out for us. And it's going to output a score. And the agents would be ChatGPT? Yeah. Yeah.

And they would be, I would be asking ChatGPT itself, how does Join Hampton rank? Well, you'd actually, you would probably, the prompt would be, yeah. The prompt would be like, what can you tell me about Hampton? Then it would...

Then the output would go to Supabase. This is getting a bit technical, but then the output would go to Supabase and it would say, this is what we learned about Hampton. And then ChatGPT or OpenAI would say, okay, based on that, it performed well, not well, you know, we're going to give it a score of 70 on 100. And then now you have that score. So Supabase is the one that's giving the score? Yeah.

Supabase is what stores the data. OpenAI ChatGPT is what crunches the numbers. Manus is what's given us the questions that we should ask. And ChatGPT is the one that is analyzing if it ranks well. And then what would I have to do better to rank well? That's a great question. So that's where you basically send people

the report and you say like, you scored really well here, you didn't score well here, we can help you like that's the business model, we can help you, you know, get better LLM SEO for $2,000 a month, here's a package for $5,000 a month, here's a package. Oh, well, I know. But if I bought the $2,000 package, what would it be doing? Oh, it would be 80%. Here's, here's the thing that no one says 80% of or 90% of good LLM SEO is just good regular SEO.

So getting backlinks. Backlinks. Another thing that's really worth doing is in a world where you have tools like Replit, I think you had them on the show, Bolt, you know, creating calculators and software, that's also a high quality signal for a lot of these LLMs. All right. This is blowing my mind.

I think the next piece is going to blow your mind even more. Okay, do it. So you might be thinking, okay, cool, Greg, you built something and it's a prototype. But the hardest part about getting a business to $1 million a year in revenue or $2 million a year is getting customers. How the hell do you get customers? Well...

let's do what I call vibe marketing. I'm using a tool called Linde, Linde.ai. Today we're going to go through two to three Linde workflows that you can copy that can help you get your customers on autopilot. Okay.

I'm showing this, by the way, it's not even so that you can copy it. It's just so that people listening to this in their own businesses and own ideas could be thinking about, okay, how can I use a tool like this? That's what I'm doing with all these tools. You don't need to use Mattis, you don't need to use Bolt, you don't need to use IdeaBreads, you don't need to use Linde, but just think like this. This is a flow that I use for

our design agency LCA that does design for AI interfaces or an AI age that has literally made us millions of dollars and it could be used for LLM boost too. The way it works is this, I take my tweets, I create content on Twitter, I post it to LinkedIn. I literally just copy and paste it. Then if I have a post on LinkedIn, it looks at who comments and likes it. Then it puts all that data

So Sam Parr might like and comment and say like, cool, cool post. It goes into that database and it gives me data enrichment. So I basically, it says Sam Parr, oh, he lives in New York, Hampton. He's got 5,000 followers, whatever it is. So it decides if a lead is qualified or not. It says LM scores the prospect based on zero to five based on our secret sauce. It's a criteria. Yeah.

If the lead is qualified, we actually get their email and phone number on Prospect. Do you have to have a Prospect account? We have to have a Prospect account, yes. So it'll give me your email, then it updates it. And then we have a Slack channel that says Sam Parr, potential customer, just commented that

And for us, like for our business, we are average con our average deal size is a million dollars. So we're only trying to find like CEO, look at these, like our list of customers, like it's the GM of Nike, it's the

president of Dropbox, right? And you made content that the GM or whoever liked. Yes. And I'm like, dude, I am all about it. I almost didn't want to share this. What videos, what video titles do you have that are all about marketing things like this? All my vibe marketing stuff. I just did like a presentation on vibe marketing. I go through like a bunch of workflows. Watch that. That's a good primer. Start with that. Oh,

Oh, my God. Sorry to give you homework. So you're making me weak at the knees, Greg. We are nerds, dude. If this is making us weak at the knees, yeah, it is. The next thing is going to make you like super weak. Just because I know how much money I have to spend doing this normally and how much work and how tedious it is. Like people who have like, dude, before I literally had a person combing through this, like going through my likes.

So you guys know this, but I have a company called Hampton. Joinhampton.com. It's a vetted community for founders and CEOs. Well, we have this member named Levon, and Levon saw a bunch of members talking about the same problem within Hampton, which is that they spent hours manually moving data into a PDF. It's T.

It's tedious, it's annoying, and it's a waste of time. And so Levan, like any great entrepreneur, he built a solution. And that solution is called Moku. Moku uses AI to automatically transfer data from any document into a PDF. And so if you need to turn a supplier invoice into a customer quote or move info from an application into a contract, you just put a file into Moku and it auto-fills the output PDF in seconds.

And a little backstory for all the tech nerds out there. Slavon built the entire web app without using a line of code. He used something called Bubble.io. They've added AI tools that can generate an entire app from one prompt. It's pretty amazing. And it means you can build tools like MOLKU very fast without knowing how to code. And so if you're tired of copying and pasting between documents or paying people to do that for you, check out MOLKU.ai. M-O-L-K-U.ai. All right, back to the pod. ♪

Okay, so check this out. So we notify the potential prospects. And then what happens is we have a salesperson. If the salesperson hearts the message, it automatically sends them a text message or email. Wait, hearts? What does heart mean? Like heart, like a heart. I'm asking you how to define something and you're just saying the words over and over again.

So you know the symbol of love? Yeah, but where is there a symbol of love? On LinkedIn? On Slack. Wait, okay. So that's where you're... Okay, so I post something on LinkedIn. The GM of Salesforce who I want to sell to clicks it and says, you go, Sam, or whatever. You rock, Sam. I get notified in Slack that he said, you go, girl. And then someone on my team clicked heart and then what?

Then that person gets a personalized email or text message. Oh my God. Insane, right? What's the email say?

It's personalized. I, you know, you might want to say, I don't know, like, how does that? Well, it's like, hey, like, saw saw that, you know, imagine this, right? Let's just use the example of, yeah, we'll use LCA, like design agent. So let's just say, check out this, you know, we just designed Dropbox dash, it's an AI version of Dropbox. And then I noticed that the or it notices that the VP of product of Shopify likes it.

Personalized email goes out and says, "Hey, Shopify, how can we transition Shopify from a Cloud company to an AI company? I'd love to jam with you on it. I saw that you liked my post." That's crazy. It's crazy. But what's even crazier is the next thing I'm going to show you. I know I keep saying that, but this is going to blow your mind. It's a bit more complicated, so bear with me for a second.

And then I'm going to show you, by the way, I don't want to forget, I'm going to show you how you can find some of these workflows. So what if, and by the way, both these things we can use for LLM boost. What if you can have an email negotiator as a AI agent? So basically, what if you could have someone negotiate on behalf of you automatically using AI? So hear me out. Like, for example, if I'm, like, I'm apartment shopping right now. And like, it could like email me.

apartments that I like. Well, no. So let's just say, let's use the example of LLM Boost just because we were talking about it. So let's just say on LLM Boost, we created a pricing page. And it was like, there's three packages for SEO, $3,000 a month, $5,000 a month, and then contact us. You know, someone clicks contact us. They're like, hey, I'll pay up front, but I want a discount. But I want a discount. No problem. So it goes in. So it gets we get the email.

And then it checks a knowledge base. So knowledge base could be anything from like Notion, Google Drive, Dropbox, a website even. And so you do have to do some upfront human work of like saying, okay, if someone, you know, contacts us and wants a discount, you know, we don't want to, we won't go lower than 10% or 15%. If it finds a response, it automatically responds to the inbound lead. Now it gives it an objective, right?

The prompt here, you can see on the right-hand side, Sam. The prompt is, "Your job is to negotiate with the emailer and respond to their questions until a decision is made in regards to the partnership opportunity." Did you write this prompt? Lindy has a template section. I recommend people go and check them out. You can actually just copy some of these workflows and prompts. It goes, "Hey, first name, appreciate the interest. We only discount 10 percent for fall deals and it is our busiest time for collabs. Let me know what you decide."

You know, keep responses to one to two sentences, never make offerings. So this is insane. Do all of your employees know how to do all this stuff incredibly well? I mean, dude, we're like incubating AI products and have agencies for this stuff. So yes. How many employees do you have? We're probably like 55, 60. And if you didn't have this stuff, how much bigger would it... I want to know how much you're saving doing this. Oh, we're probably saving...

Well, first of all, we're doing things that at a speed and scale, we wouldn't be able to do with human beings, realistically. So there's money that we had left on the table, like millions of dollars a year per year, especially on the LCA side, like these big partnerships yield. It's so important that you reach out to someone like five minutes, 10 minutes, 25 minutes after they are engaged, or else they might even forget about you. You know what I mean? Like in that LinkedIn example. So I would say we're probably saving...

$5 million a year plus. Goddamn. Could I just hire, like, are there agencies that I, or I wish that, like, I had a full-time staff member who just did this stuff, who just audited everything that we do and was like, let's automate it. You know, I don't mean to plug all my stuff, but you can go to boringmarketing.com. That's what you guys do? Like, very small, like, I don't know how many clients, couple dozen clients.

Yeah, we spend more of our time building software and technology that automates this. I just want you to come on every week and just show me how to do everything like this. Professor Greg, so this is kind of cool. So you can, I don't know if you know this, Sam, but you can...

You can actually use, I call it Claude. People, Americans call it Claude. Actually, everyone makes fun of me. I call it Claude. But you can use Claude, Claude, Claude. Is that Canadian? In French, you call it, you just call it Claude, not Claude. Not Claude. Okay. You can use Claude to basically call a phone number and have a full-on conversation.

community, you know, voice. So I've been the recipient of those. I think those are horrible. They're 85% there, but it's worth playing with it. Because Lindy was like, not at 66 months ago, it was like 20% there. And now it's close. So I don't know if I would use it to, you know, reach out to customers. But Sam, this is what you should do.

You create a 1-800 number. It's like 1-800-JOIN-HAMPTON. People call it and you ask for feedback. So you get feedback and someone says, I had an amazing experience with Hampton. It was awesome. And it's anonymous feedback. Then it gets stored in a database. So we store it in Airtable. And then we let our team know and we summarize the call.

And this is using Twilio, Airtable, and then we post it to Slack. So we know every single day we're getting feedback around what people are saying about some of our products and services. We should do that for MFM. You should. 100%. You should totally do it. I can build it for you too. Let's do it. I want to build that one sometime. I want an MFM hotline that people call and can say whatever and we make segments out of it. Yeah. Easy. Easy peasy. Oh my gosh. Yeah.

Those are three workflows worth considering. Now, I have to make mention, there are other tools that you could use besides Lindi. There's Gumloop and there's N8n. Dude, these names are funky. Gumloop, Supabase. These are some interesting names. I like things that are really...

easy to do. I like that there's templates on Linde. I find N8n, N8n is almost like the cursor in Windsurf for vibe marketing. It's a bit more technical. So I like Linde and Gumloop because they're a bit more simple for guys like us. You can actually go through and look at all the different templates and workflows that you can go and cut and duplicate if you don't want to create the flows yourself.

Oh my gosh. Okay. Newsletters into Twitter content. If you're a medical scribe, your custom AI medical scribe. And by the way, there's like, I don't know why people don't do this, but more people don't do this, but there's thousands of $1 million a year plus business ideas, just taking Lindy's and Gumloops workflows and just selling it into the real world, right? Sell a medical scribe to...

Like $299 a month. Dude, I invested in a startup that's doing that. Okay. I hope the customers don't see that you can just use Lindy. Dude, this is a good one. I haven't seen this. Elon Lindy calls your team to ask them what they got done this week. Oh my God. That's insane. That's insane. This is wild. Last thing, because I know we have to head in a couple. And I know this is a comment I always get on my podcast. People are like, okay, Greg, but...

you know, that's just a service business. That's just a service business. You just showed us how to like build a service businesses. Well, number one, it's a AI powered service business. Like the quit, we created SaaS, but okay. I hear you commenter. I hear you. If this, if we were actually building this business, how can we take it from being a service business to more of a

tech business, software business. So one thing I always do is, you know, if you're if you get to step five, you have a business, it's probably doing hundreds of 1000s of dollars a year, if not millions. And you probably have ideas on where you can take it. So what I what I usually do, Sam is I'll go back to idea browser, use idea agent and upload an idea I have and just see if it's good or not. So So before this, you know, Ahrefs, right?

I love HH refs. I always call it HH refs. But yeah, I like it. I don't actually know how to pronounce it. So while going through Manus and building this, I was like, it got me thinking that H refs, I think it, do you know how much revenue they're doing? Like they're big. Yeah, like 80 or 90. Like they're in the $100 million range and it's bootstrapped. So incredible business. Awesome. Yeah.

But there's probably an opportunity to create like an AI, like an Ahrefs for LLM SEO. Yeah. And there's probably that niche. And I think SEMrush, they're publicly traded too. SEMrush also has like, is a competing product. So I just went on Idea Browser, posted my, I was like,

Well, you know, give me break down. SCM rush is like a $450 million a year. Oh, wow. Yeah. So it's like if you can get 1% of that, 5% of that, 10% of that. So I just went and I looked at some, you know, some of the data here and it tells me exactly what I should do. So it tells me exactly what my offer should be. It tells me my pricing. I like looking at like the value equation.

So like I mentioned the perceived out, you know, the out for mosey stuff, the value ladder, this is Russell Brunson. Like if we were going to create an AI version of Ahrefs, what would this look like? Well, we'd want to create an interactive SEO audit tool. Great. We've already created that. We'd want to create a starter plan. Okay. $99 a month.

And it literally just tells you exactly what to do. Well, but you're skipping a big thing, which is you have to build the software. Like you're telling me to create the monthly plan. It's like, yeah, okay, I could accept that money. But how do I create the thing that crawls the web and tells me how many backlinks I have? That's the old way of thinking, Sam. You used to have to create. What's the new way? You used to have to go and create it.

If you think that AI Ahrefs is a good idea, you literally go back and you repeat all the steps. But are you overselling this? Like, can I actually have bolt.new or whatever it's called, make all of the code that creates... Like, there must be a reason why Ahrefs has 300 developers on staff or they did up until...

This was all invented at least, but there is proprietary things there, right? The short answer to your question actually is Bolt, lovable, that's a good place to get your front end, build something simple. Once you're ready to scale it, using tools like Cursor, Replit, Windsurf, which are more technical,

developers today are using those products and they're 10x developers. It's just so much faster. Listen, I'm not saying it's as easy as 1, 2, 3, 4, 5, 6. It's hard. Building a startup is hard. It's a roller coaster. There's going to be things that you learn, but the reality is this is the framework for how to build it and you can build it using tools like this.

I'm hyped. I'm hyped. I was telling Ari, I messaged her in the middle of this episode. I said, schedule Greg another time to come on right now because my mind is blown. This is absolutely insane. Did you message her or did you do some like Neuralink agent to message her? Like, was it a workflow that you had created in the past? Brother, I am a Neanderthal. I'm not there yet. Like, I literally messaged my team

I said, I have some mind-blowing stuff to show you. I'm calling you in 20 minutes. Mind-blowing. And I took screenshots of that, Lindy. And I'm just going to say, we must do this immediately. This was amazing. Amazing. Well, I'm happy. That was the goal. My goal was to share some sauce, get you thinking. Hopefully not...

piss off your team too much. But I think they're going to come out of the other side of this way more productive. You're the man, Greg. I call your YouTube channel just the Greg Eisenberg YouTube channel, but it's the Startup Ideas channel, right? Or Startup Ideas show on the Greg Eisenberg YouTube channel. Exactly. Thank you. You're the best. Thank you for having me. Awesome. That's it. That's the pod.

All right. So when my employees join Hampton, we have them do a whole bunch of onboarding stuff. But the most important thing that they do is they go through this thing I made called Copy That. Copy That is a thing that I made that teaches people how to write better. And the reason this is important is because at work or even just in life...

We communicate mostly via text right now, whether we're emailing, slacking, blogging, texting, whatever. Most of the ways that we're communicating is by the written word. And so I made this thing called Copy That that's guaranteed to make you write better. You can check it out. CopyThat.com. I post every single person who leaves a review, whether it's good or bad, I post it on the website. And you're going to see a trend, which is that this is a very, very, very simple exercise, something that's so simple that they laugh at.

They think, how is this going to actually impact us and make us write better? But I promise you, it does. You got to try it at CopyThat.com. I guarantee it's going to change the way you write. Again, CopyThat.com.