Stand Point Asset Management grew to over $1 billion in AUM by focusing on all-weather investing within a mutual fund structure. The strategy combines global macro/trend strategies with tax-efficient, fee-efficient global equities and a fixed income overlay. The firm targeted small to medium-sized financial advisors across the U.S., building relationships and offering a diversified, low-volatility product that retains assets over time.
Stand Point's investment philosophy revolves around all-weather investing, which includes global exposure to commodities, currencies, equities, bonds, metals, and energy. The goal is to provide a smooth ride for investors, compounding wealth at a reasonable rate over time while minimizing downside risks. The fund combines macro/trend strategies with global equities and fixed income to create a diversified, standalone portfolio.
Eric chose the mutual fund structure because it offers flexibility and control, especially for a global macro strategy involving futures contracts. ETFs, while tax-efficient, require reliance on market makers, which can be problematic for global portfolios with markets closing at different times. Additionally, mutual funds allow for direct relationships with investors, unlike the anonymity of ETFs. Hedge funds, on the other hand, involve higher operational complexity and geographic limitations.
Stand Point faced significant challenges during COVID-19, including the inability to execute their planned travel-based marketing strategy. The firm had to pivot to virtual outreach, using software and databases to target financial advisors. Additionally, getting the fund onto major platforms like Schwab and Fidelity was delayed due to back-office disruptions, which slowed initial growth.
Most investors allocate between 2% to 7% of their portfolio to Stand Point's mutual fund, typically placing it in their alternatives (alts) bucket. The fund is designed as a true diversifier, offering downside protection while maintaining equity exposure, making it a complementary piece to traditional stock and bond portfolios.
Stand Point considers launching new products like ETFs primarily in response to demand from model portfolios, which increasingly prefer ETFs. The firm would evaluate the workload, market maker dynamics, and tax efficiency. While mutual funds remain the core focus, future ETF offerings could be explored if they align with business scalability and client needs.
Stand Point's mutual fund strategy has an estimated capacity of $12 billion, based on its focus on the 75 most liquid futures markets globally, a laddered treasury bill portfolio, and market-cap-weighted global equities. Position limits in agricultural commodities may become a factor around $4 billion, but the majority of exposure is in deeply liquid markets like energy, metals, and currencies.
Stand Point's strategy is designed to perform well in volatile markets by combining trend-following macro strategies with equity and fixed income exposure. While the fund may underperform in strong bull markets, it provides significant downside protection during market downturns. This approach aims to deliver consistent, long-term returns with lower volatility compared to traditional equity portfolios.
Eric has learned that true diversifiers are often hard for investors to hold during periods of underperformance, but they are crucial during market downturns. He also emphasizes the importance of systematic, rules-based investing to avoid emotional decision-making. Additionally, he values scalability and simplicity, focusing on liquid markets to maximize capacity without sacrificing alpha.
Stand Point differentiates itself by offering a holistic, all-weather investment strategy within a mutual fund wrapper. Unlike traditional alternatives that require layering on top of existing portfolios, Stand Point's fund combines macro/trend strategies, global equities, and fixed income into a single, diversified product. This approach simplifies portfolio construction for investors while providing downside protection and reasonable returns.
When was the last time you heard about an exciting new mutual fund launch? It’s probably been a while. Despite ETFs, hedge funds, and burgeoning asset classes like private credit taking all the headlines, mutual funds still control over $20 trillion in AUM. So, how does one raise assets in the 2020s with a product many associate with a time gone by? Eric Crittenden, CIO and Founder of Stand Point Asset Management, joins OPM to share how his mutual fund has done just that and reached over $1 billion in AUM in less than 5 years.
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