cover of episode Backfired: The Vaping Wars

Backfired: The Vaping Wars

2024/6/25
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99% Invisible
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People
A
Ariel Pardes
C
Chen Wang
C
Curt Sonderegger
J
James Monsees
J
Josh Weinstein
L
Leon Neyfakh
L
Lisa Gerber
L
Lorenzo Cascio
R
Roman Mars
Topics
Roman Mars概述了电子烟从早期失败到JUUL现象级成功，以及随之而来的非法市场泛滥。 Leon Neyfakh和Ariel Pardes探讨了电子烟市场竞争的激烈程度，以及围绕公共健康和减害的争议。他们还分享了个人戒除电子烟的经历和感受，以及对JUUL等公司作用的质疑。 James Monsees讲述了JUUL创立的初衷，以及在产品研发过程中遇到的挑战和决策。他强调JUUL并非一开始就旨在创造一个新的成瘾产品，而是希望解决吸烟问题。 Adam Bowen和James Monsees在产品研发过程中存在分歧，Bowen更注重尼古丁的递送，而Monsees更关注用户体验。 Curt Sonderegger分享了JUUL早期产品Plume的研发、市场推广以及与日本烟草公司合作的经历。他描述了Plume Model 1的失败以及Model 2的改进。 Lisa Gerber讲述了斯坦福大学的设计氛围和当时的社会背景如何促成了JUUL的诞生。 Chen Wang介绍了JUUL研发尼古丁盐的背景和过程，以及尼古丁盐带来的更强的成瘾性。 Josh Weinstein分享了JUUL产品设计的理念和过程，以及最终设计方案的确定。 Lorenzo Cascio描述了JUUL公司早期的文化和工作氛围，以及对JUUL早期产品Pax的评价。 Ariel Pardes反思了自身对电子烟的看法转变，以及对JUUL快速发展、青少年使用问题以及监管挑战的担忧。

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When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars)