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cover of episode Mini-Stories: Volume 19

Mini-Stories: Volume 19

2024/12/17
logo of podcast 99% Invisible

99% Invisible

AI Deep Dive AI Insights AI Chapters Transcript
People
C
Chris Perube
J
Joe Rosenberg
M
Matt Burding
R
Roman Mars
V
Vivian Leigh
Topics
Chris Perube: 本期节目讨论了美国高速公路上的幽默警示牌。与加拿大等国家不同,美国高速公路上的警示牌经常使用笑话来传达安全信息,例如"别酒驾,星条旗不能醉醺醺的"、"四只眼睛在密西西比,两只眼睛在路上"等。Chris Perube认为,这种幽默的警示牌比加拿大的单调警示牌更有效,更容易引起人们的注意和记忆。 Matt Burding: Matt Burding是俄亥俄州交通部的新闻秘书,他介绍了俄亥俄州交通部使用幽默警示牌的经验。他们每年会举行几次会议,由团队成员共同创作警示牌上的笑话。在创作过程中,他们需要考虑字数限制、避免冒犯性内容,并确保笑话能够让不同年龄段的人都能理解和接受。他们会参考其他州的成功案例,并结合当地的文化和事件进行创作。 Matt Burding: 他们发现,幽默的警示牌比严肃的警示牌更有效,更容易让人们记住安全信息。但是,联邦公路管理局认为幽默的警示牌可能会分散司机的注意力,存在安全隐患。他们曾经要求新泽西州撤下过一个幽默的警示牌。尽管如此,俄亥俄州交通部仍然坚持使用幽默的警示牌,因为他们认为这是一种有效且经济的方式来提高人们对安全信息的关注度。

Deep Dive

Key Insights

Why do some U.S. highway signs use humor to convey safety messages?

Humorous highway signs make a bigger impact by capturing attention and creating an emotional reaction, similar to memorable Super Bowl ads. Studies show that entertaining messages are more likely to be retained and influence behavior.

How are the jokes for humorous highway signs created?

In Ohio, a writer's room meets four times a year to brainstorm ideas. They debate and select jokes that fit on the sign, are not offensive, and make everyone in the room laugh. They also ensure representation from different generations to ensure broad appeal.

What are the main sources of inspiration for humorous highway signs?

Holidays, local references, and pop culture are common inspirations. States often borrow ideas from each other and update them with local context, making the jokes more relatable to drivers.

Why did Jane Fonda create workout tapes in the 1980s?

Fonda created the workout tapes to fund her political action committee, the Campaign for Economic Democracy, which aimed to support progressive causes and candidates in California. The tapes were wildly successful, selling over 17 million copies and significantly contributing to the CED's efforts.

What impact did the Jane Fonda workout tapes have on California politics?

The workout tapes funded the CED, which successfully pushed for progressive causes like solar power, labor rights, and rent control in Santa Monica. Rent control laws, in particular, have had a lasting impact on the city.

Why did Alfred Nobel establish the Nobel Prizes?

After mistakenly reading his own obituary, which condemned him as the 'merchant of death' for inventing dynamite, Nobel decided to redirect his fortune toward promoting peace and other positive causes. This led to the creation of the Nobel Prizes, including the prestigious Peace Prize.

What is the significance of the Greek foot in art history?

The Greek foot, where the big toe is shorter than the second toe, was considered the ideal form of the human foot by ancient Greeks. This aesthetic standard persisted in Western art for over 2,500 years, influencing sculptures and paintings from the Greeks to the Renaissance.

How common is the Greek foot worldwide?

The Greek foot is relatively rare, found in only about 5% of the global population. However, it is more common in certain populations, such as the Ndoma in Nigeria and people with Ainu ancestry in Japan.

Shownotes Transcript

Cheeky highway signs, Jane Fonda’s surprising side hustle, a dynamite twist on legacy, and the Greeks’ ideal foot obsession—expect the unexpected.

Mini-Stories: Volume 19)

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