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cover of episode 2025 Is the Year of Scaling AI
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KPMG调查报告：本报告基于对美国营收超过10亿美元的大公司的调查，样本涵盖CEO、C-level高管以及副总裁等，公司规模和行业分布也较为广泛。调查显示，大部分企业正在探索或试点AI智能体，但实际部署的企业比例很低。目前AI智能体的主要应用场景包括分析复杂数据集、整合呼叫中心和执行行政任务。企业对AI智能体在员工绩效评估中的应用存在分歧，一部分企业已经使用，一部分企业则没有计划使用。数据质量是企业实施生成式AI战略面临的最大挑战，其次是数据隐私和网络安全以及员工采用率。企业对生成式AI的投资规模正在显著增加，大部分企业计划在未来一年内投资5000万到2.5亿美元。目前尚无企业实现了生成式AI的投资回报，但大部分企业预计在六个月内能够实现。企业衡量生成式AI投资回报率的主要指标是生产力提升和盈利能力。企业对AI智能体的应用存在谨慎态度，许多企业要求人工监督，并限制AI智能体访问敏感数据。 播客主持人：KPMG的调查涵盖了企业AI的多个方面，包括AI智能体、企业态度、领导层决策、投资规模、挑战和投资回报率。领导层对生成式AI持乐观态度，认为AI将改善业务运营并改变企业运作模式。宏观经济因素是影响企业AI战略的首要因素，但其他因素如寻找新的收入机会和提高效率的压力也同样重要。2025年，大型企业将纷纷尝试AI智能体，这将是一个试点阶段。生成式AI正在从试点阶段过渡到规模化阶段。过去六个月，企业对生成式AI的关注点从研发和概念验证转向了规模化部署。AI智能体比其他AI工具更容易衡量投资回报率，因为它们直接替代人工完成任务。AI智能体的引入可能会改变企业衡量投资回报率的方式，并影响其他AI应用的投资回报率评估。

Deep Dive

Key Insights

What percentage of leaders plan to invest between $50-$250 million in GenAI over the next 12 months?

68% of leaders plan to invest between $50-$250 million in GenAI over the next 12 months, up from 45% in Q1 of 2024.

What are the primary challenges organizations anticipate for their AI strategies in 2025?

The primary challenges include the quality of organizational data (85%), data privacy and cybersecurity (71%), and employee adoption (46%).

What percentage of organizations are currently deploying AI agents?

Only 12% of organizations have deployed AI agents, while 51% are exploring their use and 37% are piloting them.

What is the most prominent use case for AI agents currently?

The most prominent use case is analyzing complex datasets, with 70% of organizations already using AI agents for this purpose.

How do leaders perceive the impact of AI on their organizations in the next two years?

91% of leaders believe AI will help their organization run a better business, and 67% believe it will fundamentally change their organization's business within two years.

What is the most common investment size anticipated for GenAI over the next 12 months?

The most common investment size is $50 million to $99 million, with 49% of respondents placing their budget in that range.

What percentage of organizations are measuring ROI based on increased productivity?

79% of organizations are measuring ROI based on increased productivity, up from 36% in Q3.

What is the current phase of GenAI adoption for most organizations?

50% of organizations are now in the scaling phase of GenAI adoption, up from 10% six months ago, while only 8% remain in the research and development phase.

What percentage of organizations are comfortable with autonomous AI agents without human oversight?

29% of organizations are not yet comfortable with autonomous AI agents and will require human-in-the-loop oversight.

What is the primary factor influencing AI strategies according to the survey?

Macroeconomic factors like GDP growth and inflation are the primary factors influencing AI strategies, with all other factors also being significant to at least half of the respondents.

Chapters
This episode discusses key findings from KPMG's Q4 AI Pulse Survey, focusing on enterprise AI trends, particularly concerning AI agents and investment strategies.
  • The survey focuses on US-based companies with over $1 billion in revenue.
  • Respondents included CEOs, C-level executives, and other high-level managers.
  • The survey covered a wide range of company sizes and functional areas.

Shownotes Transcript

NLW presents a special episode recapping some of the most interesting findings from KPMG's Q4 AI Pulse Survey, including:

  • 68% of leaders will invest between $50-$250 million in GenAI over the next 12 months, up from 45% in Q1 of 2024.

  • Over half (51%) of organizations are exploring the use of AI agents and another 37% are piloting AI agents. Currently, only 12% of respondents have deployed AI agents for use.

  • Quality of organizational data is the biggest anticipated challenge to AI strategies in 2025, according to the vast majority of leaders (85%) followed by data privacy and cybersecurity (71%) and employee adoption (46%).

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