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cover of episode Better Together: Mattias Ulbrich on Combining Coffee, Business, and Technology at Porsche

Better Together: Mattias Ulbrich on Combining Coffee, Business, and Technology at Porsche

2020/11/3
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Me, Myself, and AI
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Matthias Ulbrich: 保时捷数字化转型，专注于AI、云技术和区块链等新技术，并积极探索新的商业模式。对新技术的兴趣源于早期在惠普的创新工作经历，并一直致力于将技术与业务相结合。保时捷目前主要关注AI技术在内部流程改进、客户理解和产品组合提升方面的应用。AI在保时捷的生产和订单管理中发挥着重要作用，例如预测订单和优化供应链。AI辅助保时捷汽车设计，设计师可以使用AI程序对数字模型进行重塑，从而提高效率。AI在保时捷的应用需要人机协作，不同部门的协作方式有所不同，例如在生产线上AI是辅助工具，而在工程领域AI更像同事。保时捷使用声学异常辅助系统帮助工程师识别汽车部件的异常噪音。咖啡机的声学系统启发了保时捷开发汽车部件声学异常检测系统。保时捷的AI项目团队由约200人组成，并对公司内部员工进行AI方面的培训。保时捷AI团队人员构成：约40%为外部引进人才，60%为内部员工，内部员工多为具备技术背景且适应性强的员工。保持持续学习对AI项目成功至关重要，包括对人员、算法和文化的持续学习。AI是目前最大的技术挑战，并对社会发展，特别是可持续发展具有重要意义。 Sam Ransbotham & Shervin Khodabandeh: Matthias Ulbrich的观点强调了创新文化、技术与业务的结合以及高管在AI转型中的作用。Matthias Ulbrich 阐述了AI在不同业务领域的应用模式，包括视觉、自动化、设计、洞察生成等。保时捷在AI应用方面取得了显著进展，并进行了大规模的文化变革和员工培训。

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Mattias Ulbrich discusses how AI is being used at Porsche to enhance product design, improve production and sustainability, and manage the global supply chain, including an example of using coffee machine sounds to inform car component design.

Shownotes Transcript

Mattias Ulbrich has always been interested in new technology. As CIO of Porsche and CEO of Porsche Digital, he runs a subsidiary focused on the “new stuff” — new ideas, new models, and new opportunities. That means implementing innovations in AI, cloud technology, and blockchain in local markets around the world, and instilling a culture of continuous learning within his own cross-functional workforce.

In this episode, Mattias shares examples of how AI is accelerating innovation at Porsche — by enhancing product design and the driving experience, improving production and sustainability efforts, and better managing the global supply chain. He has also connected some unlikely dots from other spaces — for example, by using the sound of an espresso machine to inform car component design. Read the episode transcript here).

Read more about our show and follow along with the series at https://sloanreview.mit.edu/aipodcast).

Me, Myself, and AI is a collaborative podcast between* MIT Sloan Management Review *and Boston Consulting Group, hosted by Sam Ransbotham and Shervin Khodabandeh. Its engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger.

Guest bio:

Mattias Ulbrich has been CIO at Dr. Ing. h.c. F. Porsche AG since October 2018 and CEO of Porsche Digital GmbH since April 2019. After studying electrical engineering at the Technical University of Braunschweig, Mattias began his career in the sales division of American IT company Hewlett-Packard in 1993. He joined Audi AG in 1998, working at the Neckarsulm, Germany, site until 2003. Mattias was subsequently appointed CIO at SEAT in Barcelona, Spain, and then joined Volkswagen in 2006. From 2012-2018, Mattias was CIO at Audi AG.

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