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cover of episode Fashioning the Perfect Fit With AI: Stitch Fix’s Jeff Cooper

Fashioning the Perfect Fit With AI: Stitch Fix’s Jeff Cooper

2024/4/16
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Me, Myself, and AI
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Sam Ransbotham
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Jeff Cooper: Stitch Fix公司利用AI技术和人工造型师相结合的方式，为客户提供个性化的服装搭配服务。AI系统帮助造型师缩小服装选择范围，而造型师则利用自身时尚经验和对客户的了解进行最终选择，最终目标是提升客户满意度。公司通过收集客户的大量反馈信息（高达85%），持续学习和改进客户的风格偏好，并利用生成式AI模型帮助客户完成服装搭配，改进网站上的产品描述，以及帮助造型师更快地撰写个性化客户留言，提高效率。公司业务规模庞大，每周发送数万件商品，拥有数千名造型师，AI技术在提升效率和服务质量方面发挥着重要作用。 Sam Ransbotham: 在服装搭配领域，AI模型面临的挑战是客户自身对风格偏好的模糊性，这是一个开放式问题，需要AI模型和人类造型师共同探索和解决。 Shervin Khodabandeh: Stitch Fix的AI应用案例体现了人机协同的优势，AI模型和人类造型师在服装搭配过程中扮演不同的角色，两者协同工作，最终目标是提升客户满意度。

Deep Dive

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Stitch Fix combines human stylists with data science tools to personalize clothing recommendations, ensuring a blend of human intuition and algorithmic precision to meet customer preferences.

Shownotes Transcript

Jeff Cooper parlayed his interest in neuroscience and human behavior into a career in data science and today works as a senior data science director for online retail subscription service Stitch Fix. Jeff joins Me, Myself, and AI to share how the company pairs human employees with intelligent technologies to keep up with customer preferences while realizing operational efficiencies. He also talks about how the company sustains extremely high feedback rates from consumers and how humans are training models, as well as vice versa, leading to interesting feedback loops. Read the episode transcript here).

Guest bio:

Jeff Cooper is a senior data science director at Stitch Fix, the global leader in personalized styling, where he oversees the Client Algorithms team, which develops models for product recommendations, style, and growth. He previously held data science leadership roles at Tradesy, FabFitFun, and Disney, as well as research roles in decision neuroscience at Caltech and Trinity College Dublin. Jeff has a Ph.D. in psychology from Stanford University.

Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Alanna Hooper.

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