We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode From Journalism to Jeans: Levi Strauss & Co.’s Katia Walsh

From Journalism to Jeans: Levi Strauss & Co.’s Katia Walsh

2022/4/5
logo of podcast Me, Myself, and AI

Me, Myself, and AI

AI Deep Dive AI Chapters Transcript
People
K
Katia Walsh
Topics
Katia Walsh:我的职业生涯始于保加利亚记者,信息、技术和机器学习的力量贯穿始终。在利维·施特劳斯公司,我的目标是将传统服装行业的模拟、手工和不精确的流程数字化、自动化和精确化,从而实现企业的全面数字化转型,并颠覆整个行业。这包括三个核心要素:消费者连接、更智能的商业和更智能的创作。我们利用人工智能技术提升消费者体验,例如个性化在线购物体验;优化定价策略,提高盈利能力;以及利用卷积神经网络进行服装设计,创造新的产品。此外,我们还推出了机器学习训练营,培养员工的AI技能,从而推动公司创新,并改变企业文化。在负责任地使用人工智能方面,我们制定了道德准则,并通过人员多样性、数据多样性以及工具多样性来最大限度地减少模型和算法中的偏差。我们的数字化转型战略并非仅仅关注技术建设,更重要的是要明确转型目标,并持续地展现价值,激发员工参与。我们采用“宏观思考,从小做起,快速扩展”的策略,快速展现价值,并通过培训和赋能,让人们理解并接受人工智能技术。

Deep Dive

Chapters
Katia Walsh discusses her role as the Chief Global Strategy and AI Officer at Levi Strauss & Company, focusing on integrating strategy and AI to connect emerging technologies with strategic goals.

Shownotes Transcript

Katia Walsh began her career as a journalist in her native Bulgaria and is now the global chief strategy and AI officer at retailer Levi Strauss & Co. Over the course of her career, she has developed a passion for three things: the power of information, the power of technology, and the power of machine learning. Her enthusiasm for these subjects is evident as she describes how she is ensuring that a well-known legacy clothing brand remains relevant through technological transformation.

In this episode, Katia explains how she has organized digital transformation and employee engagement at Levi Strauss around five C’s: connections with consumers, commerce, creation, careers, and culture. She also describes the machine learning boot camps the retailer has offered to nontech employees to boost innovation and outlines how the company thinks about responsible AI practices. Read the episode transcript here).

*Me, Myself, and AI *is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger.

Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders) or by following *Me, Myself, and AI *on LinkedIn).

Guest Bio:

Katia Walsh is senior vice president and chief global strategy and AI officer at Levi Strauss & Co., where she focuses on setting the clothing company’s holistic digital and corporate strategy. Previously, she was the first chief global data and analytics officer of Vodafone Group and held strategic data analytics leadership positions at Prudential Financial, Fidelity Investments, and Forrester Research. Walsh was named the U.K.’s Data Leader of the Year for three consecutive years by the Women in IT Awards series. She holds a doctoral degree in strategic communication from the University of Missouri-Columbia.

We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials.

We want to know how you feel about Me, Myself, and AI. Please take a short, two-question survey).