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cover of episode #110 Designing for Impact: Balancing Business, Ethics & the Future of UX with Amy Heymans

#110 Designing for Impact: Balancing Business, Ethics & the Future of UX with Amy Heymans

2025/4/24
logo of podcast Future of UX | Your Design, Tech and User Experience Podcast | AI Design

Future of UX | Your Design, Tech and User Experience Podcast | AI Design
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Patricia Reiners
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Patricia Reiners: 我认为我们需要在商业成功和伦理设计之间取得平衡，才能对用户产生真正的积极影响。我们需要思考如何将以人为本的设计融入到商业实践中，并衡量其对用户的影响。 Amy Heymans: 我同意Patricia的观点。在过去的25年里，我一直致力于将设计、体验、创新和未来思维结合起来，利用设计的变革力量帮助人们创造更好的体验。我认为，我们需要从交易层面、个人旅程层面和人生旅程层面三个层面来理解用户需求，从而设计出更以人为本的产品。我们需要证明以人为本的设计能够带来商业价值，例如信任转化为留存，善意转化为品牌拥护。 在与客户合作的过程中，我会使用一些框架来帮助我思考问题，但我会根据具体情况调整框架。我会从系统层面看待问题，在满足人类需求的同时，不超过地球的自然限制。在某些系统中，例如美国的医疗保健系统，商业利益与用户利益可能存在冲突，这给设计带来了挑战。我们需要分析商业模式、成本优化、内部员工的健康和福祉，以及如何利用AI来提高效率。 设计师是用户在企业中的代言人，我们需要在关注用户需求的同时，也要了解业务运作方式，才能有效地产生影响。为了产生积极的影响，企业必须保持盈利，因此设计师需要在商业目标和用户需求之间取得平衡。我们需要考虑伦理问题，并找到在用户利益和商业利益之间的平衡点。有时，为了产生更大的影响，我们需要选择离开不适合自己的组织，并选择更适合自己价值观的方式工作。 对于设计师来说，创业是一个充满潜力的选择，但需要做好充分的准备，并平衡好风险和回报。生成式AI正在改变我们的工作方式，设计师需要学习如何利用AI来提高效率并为客户创造更大的价值。未来战略设计和用户体验设计将更加注重以人为本，同时需要关注AI带来的机遇和挑战，并谨慎地利用AI技术。将伦理道德融入设计过程至关重要，我们需要建立一个社会契约，并衡量组织行为对用户的影响。设计师应该学习商业知识，并了解组织的运作方式，才能更好地发挥自己的作用。我们需要谨慎地使用AI技术，避免其对人类造成潜在的危害。

Deep Dive

Chapters
This chapter explores the crucial balance between achieving business objectives and upholding ethical design principles. It emphasizes incorporating user needs and human-centricity while considering the financial and operational realities of businesses.
  • Balancing business success with ethical design is a key challenge for UX designers.
  • Incorporating user needs and human-centricity is crucial, but so is understanding business constraints.
  • Connecting leading and lagging indicators helps build the business case for ethical design.

Shownotes Transcript

In this episode of The Future of UX, I sit down with Amy Heymans—a visionary design leader with 25+ years of experience in strategy, innovation, and ethical design. Amy has worked in health, finance, and government, always pushing for human-centered, responsible, and impactful solutions.

We cover some BIG topics in this conversation:✅ Balancing business success with ethical design—how can we make a real impact?✅ The role of strategy in UX—why every designer should think like a strategist.✅ AI & the future of UX—how can we use AI responsibly, and what should we watch out for?✅ Design entrepreneurship—how to build a career or business on your own terms.✅ Designing for dignity—how ethics, responsibility, and UX come together.

🔴 Watch the episode on Youtube)

Resources mentionedBeneficent:http://www.beneficent.design)LinkedIn:https://www.linkedin.com/in/amyheymans)Dignified Futures Conference:http://www.designfordignity.com)Design For Dignity LinkedIn Group:https://www.linkedin.com/groups/12965415/)Amy's Inspiration:https://youtu.be/bRDg3ZPyq18)

Other resources

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