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#48 AI Case Study: AI's Transformative Role in UX with Jascha Goldermann

2023/12/14

Future of UX | Your Design, Tech and User Experience Podcast | AI Design

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Jascha Goldermann

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Jascha Goldermann: Booking.com长期以来一直探索AI和机器学习在提升搜索体验等方面的应用。大型语言模型的出现为AI在UX设计中的应用带来了革命性的变化，它能够处理、理解和生成文本数据，并更好地连接上下文，使AI助手更像与人类的自然对话。在开发AI旅行规划器项目中，Booking.com组建了一个跨学科团队，通过用户研究、市场调研和概念测试，确定了AI能够提升用户体验的方面，例如理解用户需求的上下文，并根据之前的对话提供更相关的答案。在设计过程中，团队面临着如何平衡AI的自主性和设计师的控制权的挑战，通过提示工程来训练AI处理各种情况，并为敏感话题预设模板化回复。整个过程需要设计师和工程师紧密合作，不断迭代改进提示，以优化用户体验。 Jascha Goldermann还分享了他对提示工程的看法，认为它将成为设计师的一项重要技能，但不太可能成为一个独立的职业。他建议设计师关注生成式AI工具及其局限性，学习如何使用这些工具，并关注AI领域的最新动态。 Patricia Reiners: 作为节目的主持人，Patricia Reiners主要负责引导访谈，提出问题，并对Jascha Goldermann的观点进行总结和回应，推动访谈的进行。她对AI在UX设计中的应用表现出极大的兴趣，并积极参与讨论，例如询问Jascha Goldermann在项目中遇到的挑战和经验教训，以及设计师需要掌握哪些新技能才能适应AI时代的设计需求。

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Jascha Goldermann discusses his role at Booking.com and the introduction of AI into product design, focusing on the AI Trip Planner project.

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Welcome to another episode of "Future of UX," the go-to place for forward-thinking designers and tech enthusiasts. I'm Patricia Reiners, and today we're thrilled to have a special guest who is truly at the intersection of UX and AI, Jascha Goldermann. Jascha is a Design Manager at Booking.com, one of the world's leading digital travel companies. He's here to share his expertise on integrating AI into product design and will provide insights from one of his intriguing AI case studies—AI Trip Planner.

Jascha has been instrumental in shifting the focus from UI to AI and has some great tips on prompt designing and responsible AI use. So whether you're a UX veteran or just getting started, you won't want to miss this deep dive into the future of design and technology.

Top 3 Takeaways from Jascha Goldermann:

1️⃣ Integrating AI into UX