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cover of episode Episode 288: User-centered Decision-making with Jason Giles

Episode 288: User-centered Decision-making with Jason Giles

2024/11/8
logo of podcast UI Breakfast: UI/UX Design and Product Strategy

UI Breakfast: UI/UX Design and Product Strategy
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Jason Giles 分享了他20多年来在不同公司（微软、DirecTV、Ticketmaster 和 UserTesting）积累的经验，阐述了如何建立以用户为中心的产品决策体系。他强调了用户研究的重要性，指出传统的用户研究方法耗时长、成本高，与快速商业节奏脱节。他介绍了多种用户研究方法，包括纵向研究、线框图点击测试、街头测试等，并指出选择何种方法取决于决策类型、所需信息类型和决策置信度。他还强调了在不同公司中建立以用户为中心设计文化的重要性，以及如何通过自上而下和自下而上的方式推动用户研究在公司中的实施。他分享了在微软Xbox和Ticketmaster的项目中，不同类型的用户研究如何支持产品决策，例如纵向研究、线框图点击测试等。他还讨论了如何平衡“基于用户洞察的直觉”与“你不是你的客户”的理念，以及如何进行审美决策。 Jane Portman 作为主持人，引导 Jason Giles 分享了他的职业生涯和经验，并就以用户为中心的产品决策的相关问题进行了提问，例如如何选择合适的调研方法、如何建立以用户为中心的文化、如何处理不确定性的调研结果、以及如何进行审美决策等。她还与 Jason Giles 讨论了 UserTesting 公司内部如何进行产品决策，以及产品策略团队如何通过市场调研和用户调研来预测未来趋势和市场机会。

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How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more. 

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R) in your favorite podcast app, and follow us on iTunes), Stitcher), or Google Podcasts).

Show Notes

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