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cover of episode Episode 8: Effective Design Ops & Management with Sunit Sharma, Senior Manager Product Design at SPH

Episode 8: Effective Design Ops & Management with Sunit Sharma, Senior Manager Product Design at SPH

2021/9/21
logo of podcast Working in UX Design

Working in UX Design
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Sunit Sharma
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Sunit Sharma: 大型组织的设计工作与初创公司有很大不同。大型组织的战略规划更长远、更谨慎，需要考虑公司整体战略，而初创公司则更灵活，能根据市场变化迅速调整。大型组织的设计师需要了解业务知识，才能更好地进行设计，并在公司决策中拥有发言权。设计师可以通过学习商业模式画布等工具，更好地理解业务需求，从而更有信心地进行设计。 公司战略和业务战略是相互关联的，公司战略是总目标，业务战略是各个部门为实现公司战略而制定的具体目标。产品设计师和产品经理可以通过制定符合公司战略的产品路线图来帮助公司实现战略目标。设计师应该关注其工作对业务的影响，并学习如何向利益相关者传达这种影响。设计主导型公司和业务主导型公司并非相互排斥，两者可以兼顾。 Dalen: 在大型公司中，需要更加谨慎小心，进行更多研究；而在初创公司中，则更灵活，能快速适应市场变化。设计师需要了解业务知识，才能更好地设计，并在公司决策中拥有发言权。有效的沟通和反馈对于设计团队和利益相关者之间的合作至关重要。设计运营对于大型团队的管理和效率提升至关重要。

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Sunit discusses the importance of designers understanding business strategy to effectively contribute to company goals, using tools like Business Model Canvas and understanding key metrics.

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Sunit is a local product designer with an academic background in Design, Business, and Innovation. He specialises in visual, interaction, design strategy and leading teams. Sunit has been in a leadership role for the last five years and has been helping other designers to grow as better individuals and designers.

At SPH, he works with senior leadership across the origination to drive digital transformation, advocates for a user-centred design culture in various teams and delivers UX Strategy for various publication products and experiments. He also facilitates UX Practice through workshops, manages project timelines and mentors his talented team.

Hear his thoughts on:

  • As a designer, how much do I need to know the business so I can design better?
  • What is the value of Business Strategy and Corporate Strategy in the product design, and how can designers help to achieve the strategic goals of a company?
  • How do I give, receive and apply feedback?
  • What is Design Operations and how do we know when it is done well?
  • The 3 things to consider to be effective at Design Ops