Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins), Professor of Marketing at Old Dominion University) and Director of Loyalty Science Lab.)
Her latest whitepaper: The Politics of Brand Loyalty) unpacks US consumer views on values alignment and how ideological views impact brand decisions.
Hosted by Amanda Cromhout)
Show Notes:
Yuping Liu-Thompkins)
Old Dominion University)
Loyalty Science Lab.)
The Politics of Brand Loyalty)
Marketplace Dignity Transforming How We Engage with Customers Across Their Journey (Book))
