Apple's All-New M4 Mac mini, Macbook Pro & iMac lineup! Plus, Apple Execs Talk AirPods Pro 2 Hearing Aid Feature! (Apple Bitz XL, Ep. 325)
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Start hiring now with a seventy five dollars sponsored job credit to get your jobs more visibility. And indeed, that come sash apple bits, terms of distance apply. Alright, everybody, IT has been a crazy heart quake.

Apple dropped three mac announcements. Apple also had an person event in less Angeles for these mac announcements plus everything else that's going on. Yeah, it's a busy, busy crazy week.

And then let me just throw this such A I also got an interview with senior V P of hardware engineering john turn is and VP of health semble decide about the airports and hearing health and using them as a heiny. So you're going to get get a little bit of all that in this week's episode. So you know what time IT is. Hold on here, but let's get to the show.

What's up, everybody? Welcome to show. It's the apple bits. Excel Branton hear your host doing the most. And when I say doing the most, we have been doing the most because there is so much content that has been come into from if you have been paying attention to the youtube channel, we put out seven videos a day.

I'm recording this at the end of the night on thursday because i'm going out of town for a wedding weekend, which is crazy and coming right back and school machine, my reviews for upcoming potential products. But yes, new m for I mac, new m for mac many new m for mac book pro all this week. And then apple had to go out to an event covered that, uh, i'm tired, I am beat.

But you know what? This is what the season of tech, this is what what october calls for. So we're going to get into all of that plus are really cool interview with some of the senior exit over apple talk in airports, pro to and hearing test and hearing aid and hearing protection are right about before we get to that. Hey, remember, this show is always about you. You're the ones that make a possible.

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So i'm always thankful for all of your support. All right, let's just kick off the show with just the latest news. And when I say news, there's a lot of news we got to talk about the new max.

Apple did something different this year. They didn't hold a big event. I think they're clearly experimenting with these formats to see what makes sense, what gives them the most reach, what gives them the most exposure.

And I think they nailed IT this week because instead of doing one big event for the max, they introduced each mac individually, taking up the entire new cycle for monday, tuesday, wednesday, and then they are earnings in report today. So we're going to focus on the max because that's the biggest thing. Apple, the new and for mac mini, smaller in size, there were reports that to be like the size of an apple TV, but really, it's a little bigger than that.

If you watch my videos, I did a size comparison because I took IT out with me, but five by five inch apple, sorry, mac mini talk. Then the apple T V will packed with either an m for or m for approach p. What other things does that have on the front you get at two U S B sports one three point five millimeter headon jack.

On the back you get three thunder able ports. If it's an m for chip to those are thunderous four. If it's an m four pro chip, the next level b you get therof five professor data through put also IT supports on the high end, up two, three displays the same time, running sixty at sixty heard.

So this is no longer a consumer machine. This can be a consumer machine. IT starts at five ninety nine for the entry level mac, entry level mac mini. But you can go all the way to basically m four pro high and superpower machine, I think, up to sixty four giggs of memory and eight terrible bites of storage.

Uh, I think when we maxed that out, there was around four thousand, six hundred ninety nine dollars, not that you need to, but goes over from five ninety nine, all the web to that. I think this is the design is really incredible, shows what is possible. Apple silicon, its system sucks in air, goes to entire system, shoots that hide out the biggest buggles boost some people to complain about is the power band that is underneath IT.

IT is annoying to get to, but how many times you actually turn on your device, I just keep my labs up on. I close a little. I let you go to sleep.

Most people do the same with their computers. I don't know many people who are turning the computer on the off every day. I just don't. So although it's not in an in an ideal placed power ban, maybe annoying you, I still don't think it's a deal break.

Er to me, it's actually a deliberate design choice as well because IT allowed for the body to be smaller because there's not an extra button on the back is a very apple thing to do. And the mac many is probably from because they got a brand new design change, the first design since twenty ten, probably the most exciting product they have. IT makes me feel like is there a place for that in my life? But I know I do on my work on my macbook pro, so i'm good, but I love that machine.

I think you definitely could be a home flash power user machine. And now when you time out, okay, what's the max study in the mac book pro? Well, that's on the higher higher end.

And really, that applicators that powerful may be three or four percent of the actual user base that using apple products. But clearly, these are amazing tools. So you have to make many.

You also have the imac. Apple introduced the new m four bed. I make IT. Still a twenty foreign screen are right. It's still has the same design.

But I think the latest IMAX that came out, I believe in twenty was IT twenty twenty one for the new m one max was the yeah believe twenty twenty one that they came out. I love the design. I love all the different colors. They decided to take a little edge desk, ate that calls little a little more leaning pistol, but not too much, but seeing them in person at that event, I really did like the color family. The purple is not as deeply as the previous version, but still very good.

You know, you have read or sorry, pink, orange, yellow, Green, blue, purple and silver, the imac lineup, this is going to be a staple if this is the type of machine, apple's most powerful on one with an m ford chip that you can configure up to a ten core CPU. And ten core GPU IT only goes up to an end for. But the biggest revelation also, you got a, not the biggest yet, but you got a twelve magic, so center stage camera.

So improved video, Cameron top, that can track and follow you. But come on now. Nano texture coding option on the new IMAX.

I saw this person event. Oh my gosh, you maybe want one. I love the nano texture coding reduces all glare.

Yes, you don't get as slightly. You lose a little bit of the deep inky blacks that you could Normally get. But I think the benefits outweigh the trade off.

And you get a machine that you can look at in any condition and there is no glare whatsoever. And there's something nice about the that look as well. So even if someone who edits video um I use a prodi's lay X D R with the ano texture coding.

I I won't personally I won't go back um I know the trade ffs, but I think the benefits are much Better for me. So they knew I mac I believe starts at twelve ninety nine um and you can configure that that however you want if i'm wrung the Price, correct me because there are so many numbers going on in my head. Then we got to talk about the new m four macbook process now comes in a variety configurations.

There's a new entry level m for fourteenth macbook pro. The big thing here, you now get three thunderbolts instead of two, which allows you to connect to up to two displays. With that, a with your display open on your macbook pro.

For teenage, you get a new to will make a picture camera. You get the configure for the and for and for pro and for max processors, and then and for pro and for max, those standard ports. And then are thunder five ports for the faster data through put, you get the option for the nano texture coding.

And what I like about this, remember on the ipad pro, they left the bezzle still shining. I thought I was kind of weird, he said. IT was a design element I didn't really prefer as much here on the market with prose.

The nanotech coating covers the entire display, entire puzzles as well. The only thing is that makes a little key for a little circle hole for the new twelve magic XL center stage camera. So this is mated nano textured all the way.

Other than that camera, IT looks a very slick. IT looks great. And, you know, not only did they put that ano texture on the display, IT increased the sdr brightness to one thousand needs, which is most of the life you do on a daily.

So this is a brighter display that can be used outside with nanos text coding as an option. I think it's a hundred fifty dollar upgrade, but this makes this a much more, you know, not that you couldn't use your laptop outside, but the experience is significantly Better from brightness and the ano texture. And it's not enough for me to make an upgrade right now because apple silicon is just too darn t freaking good.

But this is a really compelling offering for maybe someone who has an intel based machine or someone who has an m one didn't make any moves higher than that, maybe just eight gigs of memory, maybe in sixteen. But you know, this is this is a great machine for creators that want to go that way. But also, right, you can go up to an m one max, something as high as what is sixteen core C P U and a forty core G P U.

This thing is a beast. I'm looking forward to run the test on IT. But again, no matter what benchmark say, even those crazy monkey numbers that are wild IT all comes down to real world use.

And for me, you know, these machine are so powerful, exporting video is just not that big one issue for anymore. So because of that. I can there's only a difference in seconds when I export a video from my m one max to an m three max.

And I think that, that will remain the same roughly to if i'm looking at an m four max machine. But i've got to test this out now across the board. All of these max start with sixteen gigs of unified memory.

That is basic, the minimum requirement for max, so that they can take advantage of apple intelligence, whether you use or not, whether you like or not. We know that apple intelligence or at least on the mac right now, has things like writing tools and photo clean up and the ability to accessory. Um you know but IT doesn't have any of the generate of geno gear image captured stuff that's coming later.

But we just really don't know when I think the sleep announcement was that if you are going to purchase because apple make them available on the door and m two macbook care or an m three macbook care, they're now going to be coming equipped with a base level, sixteen gigs of unified memory. No additional charge. They will still start the original Prices of nine ninety nine for the m two macbook care and ten ninety nine or one thousand ninety nine dollars for the thirteen internet book care.

So apple just do that upgrade. I man, that's a great little earth. So you know, for people complained about apple's minimum memory, I think that they've clearly addressed IT. But still, when you purchase a computer, you want to build to order, you want to up the memory, you want to up to hard drive space, uh, it's pretty costly when you do IT directly through apple. But if you just want IT all in one contain unit, um that's something that you can have to decide to pay or not.

So those three max, right m for mac, many m for mac book pro line up in both fourteen and sixteen and then and for imac, all available for period right now. And they released on november the eighth um um I think this is a great lab, but again, if you already have a silicon apple silicon like an m two N M three, uh, I just don't think there's really anything compelling to upgrade for. But nano texture amazing and my jeans that they have IT, yes, I wish I had on mind bit.

I don't i'm not going to throw down four thousand, five thousand bugs, actually even more for a fully loaded machine, just cause sano texture or so. I think that right now i'm in the waiting game for the next big architecture change, meaning you know physical design change whenever that ola display comes because my machine is so good. M one max incredible.

Um even doing some test that appears that the m four pro processor finally get in close performance wise of an m one max. These things are blazing fast. They are incredible when some people say like, oh, what do I need?

All the overhead for IT may not be for the general user, but I think as we move on, people that want to start messing with special video and maybe a mercy video down the down the road, eight k video content, right, delivered in and forced each. I you're gna need something significantly more powerful than we have. And I think that that's why we're seeing this big push.

And you know apple wants to be that create or platform to create content further devices. So they are planting in the seeds. But at the whole m for mac lineup has been revealed.

IT doesn't look like we'll see anything else. Maybe we will, but that might be a surprise. So very cool stuff there.

All right. Now let's maybe shift gears a little bit because I drop this video on monday. I kind of got lost in the shufu, but I don't mind.

I mean, content is content. And this was just an excEllent interview, an opportunity that I got to have with senior vice president of hardware engineering, john tennis. You might know his name.

He's been rumor to potentially be the next C. E. O of apple down the road. He's appearing in a lot of interviews during the whole entire mac announcement. He was the only senior level exact that was there.

So there was no tim cook in that he was all john turn is um he's been accessible for more interviews than i've seen T B. Lately and just he's becoming very visible in the apple those and he's a great interview. He can speak really because he's at that high level.

We can really talk about whatever IT comes very naturally. IT doesn't feel like he's holding back on anything um unless you asking what his favorite devices or favorite apps or whatever. He it's like I love them all because that's what all apple people say.

But um this is a great interview to break down the airports pro to and what apple is actually done to enable them. And some of the technical stuff behind the scenes for hearing the hearing test that is clinically validated using IT as a hearing aid and then hearing protection. So this is my talk with john tennis.

And somebody decide the V P of health, all things airports, pro two and the new current health experience. What are everybody? You know what? I had to bring the big gun special gas here because apple just release, you know, you've heard me talk about just an incredible here and experience, so you might recognize them from such key note as every single one.

But I bele decide, V P of health at apple. And john Turners, C. S, V P of harder engineering, do you guys you always make .

and we try.

that's what we just go by symbol in john.

yes, I like, I like. Okay, sounds good. So thanks so much for making the time you know, we're here to talk about on just this incredible feed and just i'm excited about I told people right out the follow vent, although yes, the follow vent was very was everything iphone and I watch, I said the most important, the most impacted announcement from that was the hearing experience.

My people, because of just how they're gonna change a lot of people's lives. And it's hard to the theory have so I was hoping that maybe you two could set the table because when someone hears this, they may may not know exactly what IT is. So uh, I ping you can kind of break IT down because there's a lot of part of this, right?

Yes, sure. I can. I can kick us off. I think, um, uh, it's super exciting for us as well, right? I mean, I think one of the greatest things about working at apples, you get to build products that can have a really you be really impactful in people's lives.

And sometimes we get to do things where that the impact is just truly profound, right? Whether it's health features on the watch or fall detection or emergency s and and this set of hearing, you know, health features is is, is that I mean, it's it's an issue that affects so many people who are so proud of of getting to this point. And you know it's been a journey like if this is actually all kind of tied up in the airpower ds story, right? We launch the airpower ds back in twenty sixteen and they were this revolution, revolutionary, new kind of way of building headphones, truly wireless.

You know, the magic of the the case, the charging case, that was all a new idea back. And people love IT and in an incredibly successful product. It's also been this really wonderful platform for a kind of research and development where we've been pushing really hard on on the science and engineering of a lot of different things around around audio and hearing and features like special audio and active noise cancellation and transparency.

And as we went through this journey, we realized that these are the same building blocks that actually could could help enable this complete, you know, kind of comprehensive hearing health solution. And so you know, now we're finally the point where we can we can share IT with all of our users, and we're unbelievably excited about IT. And to get here, it's been a tremendous amount of work and an just an incredible kind of partnership back on the engineering side.

We've had this this privilege of being able to partner, assemble and her team on the health who were so knowledgeable and can help guide us and explain, you know, this is what really matters. This is how we should push in this area. This is how it's going to make IT Better for people. And so it's just such A A wonderful thing to have partners like that when you're designing something like this. And so I think I handed over assemble now I think you can probably you Better explain the power of what what these features are going to do.

And I just wanted start by saying, I think the point that john made, which is why this is truly imposed ful as that we really take advantage of the fact that we work in this like multi disciplinary cross collaboration um you know company where we have experts. And so from clinical standpoint, like what we love is we work closely with engineering.

We work with design and you know like like software r engineering and harbour engineering and that we bring all that together. And I think with our health features is what makes it's really the secret sauce that brings IT together. We get to bring the science and deliver that to people in a really, truly impact for way.

And so with hearing, you know what you think about IT. What so powerful about hearing is at how we connect with each other and the world around us. And we're really so often taken for granted and potential take for granted or hearing, but also just accepted that you're hearing just simply fades away over time, right? And so the fact is that more than a billion people have mild to moderate hearing loss.

And we were just so thrilled to be able to bring something that potentially could improve an individual overall well being in quality of life. Um you know the science is definitive in showing that if you can actually improve someone's hearing, there's meaningful impact when IT comes to their mental health with its depression or social service isolation or cognition. And when you think about that opportunity, about seventy five percent of people that are diagnosed with hearing loss don't actually get the help they need.

And so the opportunity potentially feel that need is truly impactful. And it's really what motivated a lot of our teams to do this work, which is so personal for many of us. And you know what we thought about when we're designing the the features is how do you build something that potentially needs to adapt to everyone's needs because everyone is different and it's a single product.

So how do we do that? And also, how do we potentially also think about the varying ages of people that may be using this feature and various like people have different text happiness and said we wanted to really, we spent a lot of time thinking about. How do we build something intuitive that really feels like an extension of someone, the senses? And so um you know obviously, we rolled out three key features.

So there's the hearing protection feature that really protects on by default, protects your hearing and you know so much so many of us are exposed to loud noises every day. And the fact that if we can just get ahead of the curve and start using something like Carrying protection potentially um we can prolong someone's ability to hear you know here in healthy ways for a longer. There is the hearing test, which are enables individuals to take a hearing test as clinically validated.

It's basically validated against the gold standard of an audio ground which is done in an audiologist office. And then there's the hearing um assistance feature. So the fact that we could bring this sweet of products together is really powerful, and we're so excited about the potential impact.

Yeah, I mean, IT is really rebble. You know, i'm going to throw this out just as someone who's outside of what you all do. And I do feel like maybe the apple watch might have been the shift where apple kind of turned a little more health century because of this wearable.

You started, you know, tracking some of these different metrics. I feel like that's where started. And also later on, the apple watch did have that ability to measure the, you know, the disable levels around you.

Where did this idea right? I know you guys are juggling a lot of apples that wants, I had to say, IT, but but what what? What was the what was the genesis of this wood inspired red? This was IT. You know a feature that you're like on maybe we need a dig little deeper on that. I'm just kind of curious how do they start?

Honestly, this is the first time we started talking about opportunity ties and hearing health was right about that time we launch the first air pots, right? Because, you know, now we have a device in people's years, there's something we can do there. And so it's been this journey of of working through what are the technologies that we need.

And as I said before, we realized very early on is that the core technologies is that make airports pro amazing active noise, cancellation, transparency, things like conversation boost, all this stuff the the same things that you ultimately, if you do them really well, can enable these hearing features, whether it's the hearing protection, hearing test and hearing aid. And so it's been something we've been interested in working torque for many years. And I think as assemble said, this been a labor of love for a lot of people here because so many people you know through, whether personally or through friends or family, they experience this issue. And so this is something that then we've been working .

on for quite some time, I to add, and we we have these conversations very often, we don't like to just throw technology at the wall and just do technology for technology sak. We want to solve the problem, and there is a meaningful problem to be solved here. And our technology uniquely was able to solve a problem in a differentiated way.

And I think that's also when we look at you know like as john talked about, we've been talking about for a while, but we also talked a lot about like what can we bring to the tables of meaningfully solve this problem and delivered in a way that is scientifically grounded, validated, excelling. And and so all of that plays a role when we make kind of decisions around the products we deliver, particularly in health as well. But that's across the board.

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So just go to indeed dot com flash apple bits right now and support the show by saying you're heard about indeed on this podcast indeed that comes such apple bits terms conditions apply, need a higher you need indeed. Yeah you know with airports s pro too. I think this is also has I guess you could say surprise, I don't want to say surprised and delighted.

But you know, the airports pro, airports pro two lineup guys have delivered massive software updates over the past two, two and years for free, for people that are listening and watching for free, right? This is that have literally transformed these in my iron. You know, like we say, the cliche like take IT up to another level who have continued to take us up to another level.

So i'm just kind of curious from a hardware standpoint, you can get a little lady greedy with this if you want to, john. But what's actually enabling you is IT. I don't want to say like, oh, you guys are so good, you made IT so good a long time ago that you can just keep on stacking on this bid. But what what is about the hardware? Um maybe some specifics that has allowed you to stack these features on top each other without having people based to buy new airports.

Yeah I mean, I I think that actually does go back to the beginning. And there is a huge leap between airports, airports pro one and airports pro two with the h two chip and and this recognition that you know, in the past, I think you would have just thought of headphones is just accessories ies, and you get them and they do one thing and use until you're down and you go to the next thing.

But we were actually, you know, building a platform here, a computing platform. And and so what was amazing, and this is obviously of the great benefits we are working here as we have this incredible silicon team, as they build just a lot of power and capability and headroom into h two. And you know our software former teams created a system architecture that allowed for us to keep adding and features and capabilities as we went.

And so IT was really about kind of recognizing in the beginning that this is a platform that's gona grow over time and we need to build IT as such. It's not just a one off single purpose successful. And so because of that, I think we've been unable to do this.

You know I had to follow here. You're the V P of health. But when before you came to apple, forgive me if i'm not well, verse in this, but i'm kind of curious what your experience was before apple and maybe how the things that you as the team think of can be transformed because of basically the the brain power that apple has in someone in your position.

You know， it's it's amazing. I used to work prior to come in apple. I was at stanford, and so I spent a lot of time at stanford thinking about the use of technology, improving healthcare.

And I was at an academic center. And so we spend a lot of time. You always assume that universities are whether best science happens. I think what's been most remarkable to me about the opportunity to be here and work with these amazing teams is the amount of science that goes into the work we do day to day is remarkable.

And I would say on par, if not, my academic friends might be upset that I say this, but on power Better than most academic centers. I mean, the amount of rigor that goes into the work we deliver. And I think one of the best things is we don't just talk about the science and deliver, you know like ideas.

We deliver IT and and that's really powerful and we do IT in a way that's usable and simple to understand and think about the design um and how it's intuitive for people. And that goes a long way because that's actually when people engage and use IT and that's how you have meaningful change and impact happen in your health. And so that's probably been one of the most special things about coming from a different roles in being a lot to bring that here and work with these amazing teams that are able to delivered these like .

ground breaking products. Yeah, me I would just kind of current about that because I figured maybe you I don't want to see you are outside. But outside of the apple bubble, what it's like inside of getting some of that inside is really cool symbol.

I also curious because a lot of people when they hear this like, okay, how how legit is this? And i'm just worrying if you can kind of break down when you say it's clinically validated and we have time so you can talk and go into IT. But well, there's clearly with a multi step process. And what test group by test group b, can you kind of talk about how this was actually validated because IT wasn't just like I we're going to ly and do IT. I mean, I take a lot of time to do this, right?

IT would take a lot of time to do IT. And you know the products are maybe I just start from the regulatory side is that IT is a donovan product. So what that means, this is the first of its kind, is a software as a medical device.

And so in order to deliver that, what that means is that we need to make sure that IT is clinically safe, not cause harm and actually meets kind of comparable levels to gold standard. And the way I always explain that is um when you think about the features, lets break them up like the hearing test feature is its own. Regulated feature actually.

So that has to be validated against the gold standard. So what does that mean? So pure tone audio entry and like the audio grams that are done in ideologist st.

Offices are what we use is gold standard to compare our hearing test to. So when we deliver hearing test, we need to make sure our results to show that we are on par with what happens in a clinical idea, just office. The reason that's important is, and we feel this from from an apple standpoint, is the fact that we are now democratizing the ability to take a test at home.

We feel and I particularly feel this way from a physician seam point, is that we have to make sure we deliver that even a higher bar than what you get when you go to a doctor's office because usually when you're going to a clinicians office, you have that clinton there with you by your side. But now it's you interacting with this individually. So we always want to make sure that our validation from a scientific standpoint is hitting specifications that are basically showing that they're almost exactly on par.

And that's what we hit from a validation and point on our hearing test for the hearing aid feature. We had to do the same thing. We had to validate the hearing aid feature to show that IT improved hearing at the same disable levels that I would do for a, for individuals who have mild to moderate arga ss, that would be compared to like a traditional hearing aid.

The other thing that we did, and john should talk about the tips up, the different tips that we use, because I think that plays a role in this, is, you know, when you get to hearing IT, traditionally you have an audiologist actually help you fit the hearing, a aid. What we now are doing is you're doing IT yourself. So we actually tested self fitting, which means an individual putting in the hearing themselves compared to IT fit by an audiologist.

And we actually were on power there as well equipped. So like all of that goes into the validation testing. And so what does that mean? We run studies.

We run like human studies. We if people participate in the studies, we enroll them, they they do a comparison using our device, using traditional and then we show what the results are. And we have to provide that to the F, D, A. For our current or any regulatory body were working with worldwide.

That's insane. I mean, thank you for that. I just just gives me as someone who, yes, we believe it's clinically validated, but even that was probably a truncated explanation of all the things that you have to do right to get IT put push through for all these different features.

saving a lot of the detail. But john rose to talk about the four different tips because that's really important. That plays a big role in the tip.

Yeah, I mean, I think that build on again, the the obviously, you want great we want great fit for airports. S pro anyway, right? And so one of the things that we've been doing over the years as fitting these devices is really chAllenging because everybody these years are different years like fingerman, and nobody has the same year.

And the range of sizes and shapes is so big that we just do, you know, we can thousands and thousands of years and development so that we can find a shape that will cover, you know, the broadest population possible. And with their Price pro two, we should four different tips in the box. And then we even have the the seal test where you can put IT in and you can test to see it'll tell you if it's a good zeal, if you should try a different tip. And so it's building all these technologies to enable, you know, assemble, set, the ability for someone to just do this at home and the comfort their liming room, which I think is a really powerful, powerful thing.

You know, the other thing about those tips is when you brought the extra small into the fold, I think that changed a lot of things. A lot of people. There's I think, yes, they couldn't fit airports in their year, prs in.

And the extra small is what got them to be like. I can do this now, right? Something that on an outsider would think it's really just that simple.

But you like you said, every ears can like a fingerprint. And that was a big thing. I know a lot of people that said their ears were too small. Nation ally?

Yes yes. IT is a huge chAllenge trying to fit everybody's years but is something that we were always pushing on.

Now you know we talked about the hearing aid um features and I also wanted to talk about hearing protection because I got a chance to go to a concert charlie X C X. Apple was kind enough to take me out in know I put in this the first time i've actually been to any concert where I use any type of hearing protection and you know.

people that, right, you should be using hearing protection, the concert.

Thanks thanks, doctor turns. I think I think i'm to listeners .

take symbolic at best.

You should be sic things to but you know, IT was not only IT was IT an I opener or year opener. IT was just incredible how you know the airports pro, you can still hear the key sounds, the highs, the lows. We are not hearing all that extra stuff that just make sure head hurt.

I I kind of forgotten. I even had the airport od's prin. I took him out and I was just like, holy crap, I need to put this back in right away. IT IT was a game change for me of how i'm going to prove going to conscience because the sounds still not a great. I know there's a lot of other hearing products out there, but can you maybe talk about what's happening, what might be a little different with the airports pro and how they're managing the serum protection?

yeah. Well, I think no, it's a combination. So an airport o you get some amount of what we call passive attenuation, which is just from having the air tip in your ear.

And then of course, we have active noise cancellation, which brings those levels down as well. They're incredibly effective. I mean, we can reduce that, that violence quite a bit.

But if you take traditional earplugs, maybe the phone earplugs are something you go to a concert, you you don't get kind of a uniform reduction and and wildness. Different frequencies are affected in different ways. And so the sound, the sound is kind of mud and not that great.

And that's why I think a lot of people want to use IT. This is one of my favorite use cases of air pods pris. Because because our transparency, we've we take so much pride in the quality of the transparency feature that we've developed. And to the point where you you just feel like there's nothing in your ears, right?

Once we have that ability and we have this incredible performance of h two or sampling at forty eight thousand times a second, we can actually bring down the frequencies kind of evenly so that we're preserving that the soundstage, preserving the you, the actual music. And it's really powerful. That sounds amazing.

And my favorite thing is do to show you walk out, you take about the shows over. There's no ring in your ears. Nothing, you know.

You don't have that kind of dead sound that you get those symptoms like the ring. I mean, somebody know Better than me, but that actual damage has happened into ears. And if we can avoid that by using this.

the great thing, I mean, and that's the thing, is that that noise, when IT is that loud, like an average concerts at one hundred ten disciples, where is Normally moderate sound, is like fifty to sixty, right? And that's moderate noise. You just think about you're doubling your at your exposure, right? And it's not a sure period time. I mean, if you're a certain concerts nowadays, not a look long, right? So is the ability to potentially and curing loss is cumulative s so the more that you can engage in that kind of behavior, that's prevention over time and that in of itself is truly impacted.

And everybody gets to use that a the whole ringing sensation the day after, even then right after the concert, at what time out, the day after, I didn't feel at all and I said, holy crap, like, this is a game change, right? IT really, really made an impact on, you know, even the person.

One of my friends I was with me, she's like, oh, I said, oh, what motor using are using an adaptive or transport you like, no, I using noise cancelling in me and and I was IT does work and I tried IT I might know I need that little stressed, I think transparency for all you concert goers. And when you all can try this on your own, I thought that was the most effective. know.

I also was kind of curious. There's a lot of times where because i'm in a fortune sica to talk to you about this, you we don't always get to hear maybe some nuggets or insights you have behind the scenes that customers just don't maybe think about or know about how this process went along or even something related to to the airplanes process. I would just curious if during this project and during this, uh, I guess this here an experience there, any things that maybe you think people might take for granted that you're like, k, you need to pay.

Attention to this. yeah.

Good question, bryant. And this .

one is a good one. You know honestly, it's it's all that I think that we talked a lot about IT, but I think that you know like the amount of detail, like i'll give you one example, like the results for the hearing test, um you have no idea how much we obsessed about what the words were because we wanted to make sure when we give you the results, you may be getting a result that you did not expect.

And we have to be really thoughtful about how we deliver that that that information like I kind of joke internally, but it's actually not a joke. Real is that it's our bedside manner, right? Like we have to um no news to someone in a way that is going to make them feel informed, empowered and then figure out ways to educate them to do the right thing next and take that next step and not scare with them and so that you know the amount of time that goes into every word that we select like I I obsessed about those words quite frequently.

I do a final copy review and reviewing and we like review IT over and over again just to make sure that we feel really good about what we're putting out there because we realize that again, you're not with someone, you're not with the provider. So we've hold ourselves to hire level to really think about how would I want to get this news in, in a situation that maybe potentially I opening for me. And so maybe that's a little nuggets of something that um maybe people don't always realize, but we put a lot of time into thinking through.

I think for me, one of the things I can touch on IT before about that, that was a big kind of light moment is this recognition that the same features that we're developing for just making great airports pro, we're also the core things that we needed to make an a comprehensive hearing solution, right? So active noise cancellation, when you love IT, when you're on the plane, you're on the bus or whatever, you bring that noise level down.

But when IT get good enough, like, wow, I really can protect my yours at a concert or something like that, right? And then transparency, you know, being able to walk around with the airpower ds and have someone talked to hear them like that, really powerful. Then you realized when the transparent is that good, we can bring sound levels down like we do in the concert situation, but we can also augment, we can boost to them and we can boost them at certain frequencies.

And then you have hearing assistance. So I think it's just really cool that in the end, our hearing is it's they're very simple, but we have two listening devices in our ears and then we have this incredible computer in our brain that does all the processing. And so if we can manage these you know combinations of noise cancellation and transparency, we can create these really cool outcomes.

Yeah you know I think that um your john, I know you don't pick favorite, so i'm going to pick a favorite. I think air pod s pro and air pods pro to arguably might be apple's the best part. Just I mean, you think about this, we have basic a supercomputer in our year.

I think people take that foreground of what's happening. And so this is a great product where I don't I don't think there's many there. Honestly, there is not things to be like, oh, this this is a horrible product.

This is a bad product. I mean, it's superior top tier exon prog, again, kudos to you in your team for continued stack features without charging. I I just can't I can you know that, that this isn't not Normal for most companies that are running to business?

Um but I didn't want to kind of ask and this with one question for both of you. You know we talked about the Carrying you we've seen all these new features for airport D D S. But where do you maybe see airports going next when IT comes to health.

john, you can get first and i'll do this one second.

We never talk .

about future products as that I said. I didn't ask that. I said, where do you see airports going in the future with earth?

I'll let the science guide us so wherever the science will take us as where we're taking IT.

Well said.

well said. You see, I tried to sneak that one in there too. Did you know what we said? I I try I try to speak that all right.

Um thank you semble and john, this is great. Um a lot of great information. Really appreciate IT and you know hopefully talk to you guys soon. But thanks.

thanks again. This is great. Thank you so much. right? thanks.

alright. I hope you enjoyed IT. I mean IT was awesome to be able to do that. And you know beginning access to these um you know senior level exact it's not common. It's not easy to happen.

Some people criticize some of my past interviews, but i'm telling you, you know, you lay the foundations so you can have more candidate talks. You can have you. They can trust you that look, i'm looking to ask interesting questions.

I'm also looking to ask questions that the public in general users want to know related to the topic so I can just slide in and through a random topic out of nowhere just because um IT you want to hear about why why is promotion not in this like you don't do that when the topic is agreed to be? I think about airports s pro too. So you know, I hope you understand that, but it's always fun to be able to access them and talk to them and really get a Better appreciation and understanding on the decisions they make.

But also, the airports proto are such a good product. Are are there really many negative things to say about? I mean, that is arguably, like I said in the interview, arguably apple's best product.

They've improved a year after year without making us pay any more. And there are there is frequent amazing. So i'm all on board for airports pro two.

I think they've done amazing things that will see how the awareness gets out there for people to understand what is now possible with them with this hearing test, hearne and hearing protection. And i'm going to be using at a concert all the time now I just absolute, alright, everybody, that is gonna IT for this weeks episode. Hey, before we go, we got to give a big shadow and things to our platform.

Apples at the one hundred dollar level brand alford gilkan ra, Wesley fraid or jeru SE, Michael guidi atari ic second, gregory ford. Thank you so much for your support. Thank you to all of you continue to support.

We ve got more content coming next week. A whole body load of content. Like I said, seven videos in a podcast in one week.

Are you crazy? Am I working my bottle? Yeah, I need a break, but it's not coming anytime you, but everybody will be back next week.

Same bad time. Same bad channel. Take and be safe. Is the apple big sex ell, baby, please.